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I’m Ben Taylor, a seasoned copywriter and project leader with over ten years of experience in my field. I excel at crafting both long- and short-form commercial content, consistently maximizing sales and boosting conversion through SEO, scannability and readability techniques. I’m also experienced in mentoring and coaching colleagues and am well-versed in AI and prompt engineering. My work includes leading high-volume content programs at Booking.com, producing SEO-focused blog content with Semrush, and crafting listings for Plum Guide and other partners. I enjoy collaborating with teams and partners to elevate content quality and brand voice, and I stay current with AI innovations to improve efficiency and results.…I’m Ben Taylor, a seasoned copywriter and project leader with over ten years of experience in my field. I excel at crafting both long- and short-form commercial content, consistently maximizing sales and boosting conversion through SEO, scannability and readability techniques. I’m also experienced in mentoring and coaching colleagues and am well-versed in AI and prompt engineering. My work includes leading high-volume content programs at Booking.com, producing SEO-focused blog content with Semrush, and crafting listings for Plum Guide and other partners. I enjoy collaborating with teams and partners to elevate content quality and brand voice, and I stay current with AI innovations to improve efficiency and results.

Ben Taylor

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I’m Ben Taylor, a seasoned copywriter and project leader with over ten years of experience in my field. I excel at crafting both long- and short-form commercial content, consistently maximizing sales and boosting conversion through SEO, scannability and readability techniques. I’m also experienced in mentoring and coaching colleagues and am well-versed in AI and prompt engineering. My work includes leading high-volume content programs at Booking.com, producing SEO-focused blog content with Semrush, and crafting listings for Plum Guide and other partners. I enjoy collaborating with teams and partners to elevate content quality and brand voice, and I stay current with AI innovations to improve efficiency and results.…I’m Ben Taylor, a seasoned copywriter and project leader with over ten years of experience in my field. I excel at crafting both long- and short-form commercial content, consistently maximizing sales and boosting conversion through SEO, scannability and readability techniques. I’m also experienced in mentoring and coaching colleagues and am well-versed in AI and prompt engineering. My work includes leading high-volume content programs at Booking.com, producing SEO-focused blog content with Semrush, and crafting listings for Plum Guide and other partners. I enjoy collaborating with teams and partners to elevate content quality and brand voice, and I stay current with AI innovations to improve efficiency and results.

Available to hire

I’m Ben Taylor, a seasoned copywriter and project leader with over ten years of experience in my field. I excel at crafting both long- and short-form commercial content, consistently maximizing sales and boosting conversion through SEO, scannability and readability techniques. I’m also experienced in mentoring and coaching colleagues and am well-versed in AI and prompt engineering.

My work includes leading high-volume content programs at Booking.com, producing SEO-focused blog content with Semrush, and crafting listings for Plum Guide and other partners. I enjoy collaborating with teams and partners to elevate content quality and brand voice, and I stay current with AI innovations to improve efficiency and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Specialist at Booking.com

November 1, 2016 - April 1, 2023

Led the creation and refinement of high-volume global content using cutting-edge generative AI and LLMs, including prompt engineering. Ensured exceptional content quality and brand consistency across web copy and product descriptions; meticulously refining AI-generated output. Managed editorial workflow, collaborated with editors, and implemented QA processes. Mentored colleagues and participated in partner events to present improvements to content.

Scaled Copy Specialist at Booking.com

April 1, 2023 - September 29, 2025

Created 50+ SEO-optimised blog posts, leveraging Semrush for keyword research and crafting meta titles/descriptions. Ensured meticulous quality through self-editing and proofreading; collaborated with editors for fast feedback and ensured brand voice consistency across web copy and product descriptions.

Copywriter at Plum Guide

April 1, 2021 - August 1, 2021

Crafted engaging home listings for Plum Guide’s luxury travel platform, including inventing unique home names and curating highlights. Managed full content production for listings, including photo arrangement and precise information display within a CMS.

Freelance Copywriter at Word Brew

February 1, 2024 - June 1, 2024

All copy, from website text to product descriptions, was clear, concise, engaging and aligned with Booking.com’s brand voice. Provided constructive feedback to writers to improve quality and adherence to standards. Worked closely with accommodation partners to ensure unique, SEO-friendly content to maximise visibility and sales. Attended partner events to present how to improve their content and develop new skills.

Copy Editor at Booking.com

October 1, 2011 - October 1, 2014

Ensured all copy, from website text to product descriptions, was clear, concise, engaging and aligned with Booking.com’s brand voice. Offered constructive feedback to writers (in-house and freelance) to improve quality and adherence to standards. Worked closely with accommodation partners to ensure unique, SEO-friendly content.