I love analyzing and interpreting data and uncovering meaningful insights. I am energized by the challenge of recognizing and identifying trends and patterns within data sets. I consider myself a data detective in pursuit of insights that underlie consumers’ attitudes, beliefs and behaviors, with the goal of developing insights that are truly meaningful, actionable and that advance business interests. With over 30 years of experience in market research across agency/supplier and client-side environments, I’ve handled customer research, survey design, reporting, and presenting findings to stakeholders. I excel in quantitative analysis (SPSS and Microsoft Excel), web-based survey development (Qualtrics, Decipher, Sparq/Alida, Verint), project management, and mentoring teams to deliver impactful, budget-conscious research programs.

Steven G. Smith

I love analyzing and interpreting data and uncovering meaningful insights. I am energized by the challenge of recognizing and identifying trends and patterns within data sets. I consider myself a data detective in pursuit of insights that underlie consumers’ attitudes, beliefs and behaviors, with the goal of developing insights that are truly meaningful, actionable and that advance business interests. With over 30 years of experience in market research across agency/supplier and client-side environments, I’ve handled customer research, survey design, reporting, and presenting findings to stakeholders. I excel in quantitative analysis (SPSS and Microsoft Excel), web-based survey development (Qualtrics, Decipher, Sparq/Alida, Verint), project management, and mentoring teams to deliver impactful, budget-conscious research programs.

Available to hire

I love analyzing and interpreting data and uncovering meaningful insights. I am energized by the challenge of recognizing and identifying trends and patterns within data sets. I consider myself a data detective in pursuit of insights that underlie consumers’ attitudes, beliefs and behaviors, with the goal of developing insights that are truly meaningful, actionable and that advance business interests.

With over 30 years of experience in market research across agency/supplier and client-side environments, I’ve handled customer research, survey design, reporting, and presenting findings to stakeholders. I excel in quantitative analysis (SPSS and Microsoft Excel), web-based survey development (Qualtrics, Decipher, Sparq/Alida, Verint), project management, and mentoring teams to deliver impactful, budget-conscious research programs.

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Language

English
Fluent

Work Experience

Senior Consultant at Customer Care Measurement & Consulting
September 1, 2022 - Present
Analyzes data collected from customer experience surveys and produces detailed reports and presentations based on the analysis for our clients. I also conduct in-depth quality assurance reviews.
Adjunct Faculty/Instructor at Alverno College
January 1, 1994 - Present
Teaches Probability/Statistics courses to nursing and business students, using both traditional in-class and online methods.
Senior Analyst, Consumer Insights at Aurora Health Care
July 1, 2011 - January 31, 2023
Part of a small team responsible for all of the primary market research conducted for Wisconsin’s largest health care system and largest employer. I developed and managed numerous online research studies for a variety of departments and stakeholders. I analyzed data and prepared reports and presentations based on my analyses.
Market Research Analyst at Bucyrus International
January 1, 2010 - July 1, 2011
As a member of the Product Management team within the Electric Mining Shovels Group, I performed a variety of research and data analyses on secondary and proprietary database information. I prepared detailed reports and presentations highlighting my research findings and recommendations.
Director of Marketing & Customer Research at Customer Care Measurement & Consulting
August 1, 2007 - May 31, 2009
Directed marketing and customer research efforts to support client objectives.
Senior Marketing Research Analyst at DCI Marketing, Inc.
October 1, 2004 - August 31, 2007
Senior marketing research analyst; prepared reports and presentations highlighting research findings and recommendations.
Vice President/Quantitative Research Manager at Murphy Marketing Research
October 1, 2003 - October 31, 2004
Led quantitative research efforts as part of the leadership team.
Manager, Market Research at American Society for Quality (ASQ)
April 1, 1997 - October 31, 2003
Managed market research activities for a leading professional organization.
Senior Analyst/Account Manager at The Dieringer Research Group
July 1, 1992 - April 30, 1997
Senior analyst and account management responsibilities within a market research firm.
Adjunct Faculty/Instructor at Cardinal Stritch University, College of Business and Management
January 1, 1992 - December 31, 2011
Adjunct teaching responsibilities in marketing and quantitative courses.
Research Director at The Brady Company
January 1, 1991 - July 31, 1992
Directed research initiatives and managed client projects.

Education

Master of Business Administration; Marketing Specialization at Marquette University
January 11, 2030 - December 1, 1990
Bachelor of Science in Management at Cardinal Stritch College
January 11, 2030 - August 1, 1988

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Manufacturing, Professional Services, Media & Entertainment