Translated complex data into accessible visual assets for the BRANDi recycling system; designed promotional posters and pamphlets. Executed end-to-end print design using Figma and Photoshop, including interactive QR codes for digital product access. Delivered user-centric website designs and digital content that increased user engagement. Collaborated with cross-functional teams to ship projects on time and within budget; optimized interface usability with creative UI solutions. Led design and prototyping of an interactive microsite in Figma to boost in-person engagement among Gen Z. Defined content strategy and visual direction based on user research to ensure clarity and strong brand consistency.

UX/UI Designer (Full-Time) at Digitec Innovation

January 1, 2024 - Present

Led the UX architecture for a digital memory-keeping app tailored to seniors (65+), conducting research to identify and solve accessibility barriers in mobile technology. Synthesized research into features such as 'tutorial mode' and audio storytelling; created high-fidelity prototypes in Figma and ProtoPie to ensure a seamless user experience.

Web/UX Designer (Contract) at VIFF (Vancouver International Film Festival)

January 1, 2023 - Present

Led UX design for festival-related digital products; conducted user research to inform architecture and accessibility considerations; produced high-fidelity prototypes in Figma and ProtoPie.

Web/UX Designer (Contract) at Tapestry Book

January 1, 2023 - Present

Contract Web/UX design work focusing on brand-aligned digital experiences (no specific project details provided in resume).