I’m Daniela Rivero Udd, a marketing and communications professional with a BA in Media and Communication Studies from Stockholm University and an International Master’s Programme in Journalism from the University of Gothenburg (distance). I have 3+ years of experience leading digital campaigns, social media, content creation and brand communications for lifestyle, beauty and medical aesthetic brands. I’m passionate about sustainability and brand positioning, with a strong eye for trends and collaborative partnerships that resonate with audiences. I excel at developing and executing brand activations, managing collaborations, building communities, and translating global brand strategies into locally relevant cultural moments. I value data-driven decision making, cross-functional collaboration, and creating experiences that connect with diverse audiences while maintaining brand integrity and a forward-looking mindset.

Daniela Rivero Udd

I’m Daniela Rivero Udd, a marketing and communications professional with a BA in Media and Communication Studies from Stockholm University and an International Master’s Programme in Journalism from the University of Gothenburg (distance). I have 3+ years of experience leading digital campaigns, social media, content creation and brand communications for lifestyle, beauty and medical aesthetic brands. I’m passionate about sustainability and brand positioning, with a strong eye for trends and collaborative partnerships that resonate with audiences. I excel at developing and executing brand activations, managing collaborations, building communities, and translating global brand strategies into locally relevant cultural moments. I value data-driven decision making, cross-functional collaboration, and creating experiences that connect with diverse audiences while maintaining brand integrity and a forward-looking mindset.

Available to hire

I’m Daniela Rivero Udd, a marketing and communications professional with a BA in Media and Communication Studies from Stockholm University and an International Master’s Programme in Journalism from the University of Gothenburg (distance). I have 3+ years of experience leading digital campaigns, social media, content creation and brand communications for lifestyle, beauty and medical aesthetic brands. I’m passionate about sustainability and brand positioning, with a strong eye for trends and collaborative partnerships that resonate with audiences.

I excel at developing and executing brand activations, managing collaborations, building communities, and translating global brand strategies into locally relevant cultural moments. I value data-driven decision making, cross-functional collaboration, and creating experiences that connect with diverse audiences while maintaining brand integrity and a forward-looking mindset.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Swedish
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Consultant at NMG Agency
January 1, 2024 - Present
Independent management of digital marketing projects for diverse client portfolios across life style and consumer sectors. Drive brand positioning, audience growth and measurable business outcomes through integrated marketing initiatives and data-driven optimization.
E-commerce Marketing Intern at L'Oréal
January 1, 2024 - May 1, 2024
Supported Nordic e-commerce merchandising and content launches across multiple markets; worked independently on campaign assets and performance analysis.
Social Media Manager / Admin at Victoria Kliniken
January 1, 2022 - December 31, 2023
Developed and executed a comprehensive social media strategy for a plastic surgery clinic; increased audience engagement through targeted campaigns, educational content and community-building initiatives while managing operational support.
E-commerce Marketing Intern at Nordic E-merchandising
January 1, 2024 - May 1, 2024
Supported Nordic e-commerce merchandising and content management with customer optimization online, content creation and product launches across multiple markets.
Freelance Marketing Consultant at NMG Agency
January 1, 2024 - Present
Independently manage digital marketing projects for a diverse client portfolio across lifestyle and consumer sectors. Drive brand positioning, audience growth and measurable business outcomes through integrated marketing initiatives and data-driven optimization. Plan and produce newsletters, articles and campaign copy; track and report on engagement and performance; coordinate social media calendars; and optimize activities based on channel performance. Communicate with clients in English and ensure content supports campaign objectives and brand guidelines.
Social Media Manager / Administrator at Viktoria Kliniken
January 1, 2022 - December 31, 2023
Developed and managed the clinic’s social media presence for plastic surgery, injections and advanced medical skincare. Drove audience engagement through targeted campaigns, educational content and community-building initiatives while handling full operational support for postings, communications and schedules.

Education

Bachelor of Arts in Media and Communication Studies at Södertörn University
January 1, 2020 - January 1, 2024
Master’s degree in Journalism at University of Gothenburg – International Master’s Programme in Journalism (distance course)
June 1, 2025 - August 1, 2025
Bachelor of Arts in Media and Communication Studies at Stockholm University
January 1, 2020 - January 1, 2024
International Master’s Programme in Journalism (Distance) at University of Gothenburg
June 1, 2025 - August 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Healthcare, Retail, Professional Services