Founder & Chief Creative Officer (CCO) at KRAAFJ co, Ltd. (KUUNTITLED brand)

Launched the global RTW brand KUUNTITLED under a dual Korea–China corporate structure targeting the New Premium market. Owns end-to-end business operations and the full creative process across design, production network, global business planning, profitability analysis, and sales channels. Achieved organic inbound endorsements from top-tier Asian celebrities within 3.5 months of launch with zero paid marketing, validating a top-down marketing strategy. Established initial 70%+ gross margin targets using MOQ-based margin structure and reduced inventory risk via data-driven demand forecasting and reorder systems.

Founder & Chief Creative Officer (CCO) at KRAAFJ co, Ltd. (KUUNTITLED)

Launched and led the independent global RTW brand KUUNTITLED under a dual Korea–China corporate structure, targeting the New Premium market. Owns end-to-end execution across RTW collection design, production network, business planning, profitability analysis, and sales channels. Achieved 70%+ initial gross margin with a margin structure aligned to minimum MOQ, and reduced inventory risk via data-driven forecasting and reorder systems. Within 3.5 months of launch (zero paid marketing), generated organic inbound endorsements from top-tier Asian celebrities, validating a top-down creative-led marketing strategy. Also provides concurrent design consulting (limited edition global designer line) including D2C collaboration modeling through in-house development, production, and online distribution.

Founder & Chief Creative Officer (CCO) at KRAAFJ co, Ltd.

Launched and leads the global RTW brand KUUNTITLED under a dual Korea–China corporate structure targeting the New Premium market. Owns end-to-end execution across product and creative direction, production network, global business planning, profitability analysis, and sales channels. Within 3.5 months of launch, achieved organic inbound endorsements from top-tier Asian celebrities with zero paid marketing, validating a top-down strategy. Delivered 70%+ initial gross margin and established a target margin structure based on minimum MOQ, while minimizing inventory risk via data-driven demand forecasting and reorder systems.

CDO (Chief Design Officer) - full time at Hangzhou Meifeier Technology Co., Ltd. (Urbanic)

Solely established and executed a full-scale repositioning of Urbanic from fast fashion to entry-premium lifestyle for global expansion. Rebuilt brand identity, marketing strategy, price briefs, e-commerce strategy and visual merchandising, and designed integrated cycles across womenswear, unisex RTW, and activewear. Led cross-functional integrated operations with merchandising, production, marketing, and e-commerce teams, managing multi-market frameworks spanning the UK and Latin America. Secured organic editorial exposure in major global magazines (e.g., Cosmopolitan Mexico), validating the new positioning.

CDO (Chief Design Officer) at Hangzhou Meifeier Technology Co., Ltd. / Urbanic

Full-time Chief Design Officer leading Womenswear RTW design including unisex. Established and executed a full brand repositioning from fast fashion to entry-premium lifestyle. Owned substantive brand direction beyond the official CDO scope: brand identity and creative system development, product design direction, and cross-functional alignment across design, buying/merchandising, and execution to support new market positioning.

CDO (Chief Design Officer) – full time at Hangzhou Meifeier Technology Co., Ltd. (Urbanic brand)

Led complete creative and operational repositioning of Urbanic from no.2 fast fashion in South Asian market into an entry-premium lifestyle brand for global markets (UK, Brazil, Mexico, Latin America). Extended beyond formal CDO scope to de facto brand direction including brand identity, marketing strategy, price brief redesign, e-commerce strategy & visual merchandising, and integrated design/operation cycles across womenswear, unisex RTW, and activewear. Delivered organic editorial exposure in major global magazines and built multi-market operations frameworks across UK and Latin America/South Asia through cross-functional leadership with merchandising, production, marketing, and e-commerce teams.

Design Director / Executive Freelance at MAXMARA FASHION GROUP (SPORTMAX · MARELLA · MAXMARA)

Co-directed three brands simultaneously within the MAXMARA Group, leading integrated seasonal design cycle direction across the full price spectrum from entry to high-end. For SPORTMAX/MAXMARA: led pre/main/runway collection core vision and full design cycle across categories including tailoring, outerwear, denim, fur, and woven; supported Milan Fashion Week runway execution with senior stylists; collaborated closely with pattern makers on cutting techniques, silhouette development, and material research. For MARELLA: aligned collection design with commercial buying strategy and market positioning through partnership with the brand director, optimizing production schedules using ODM/OEM sourcing strategy.

Design Director / Executive Freelance at HUGO BOSS AG (BOSS)

Co-directed dual-track womenswear RTW and special projects for BOSS global luxury line, integrating seasonal design cycles across multiple price tiers. Owned full seasonal design cycle across categories including outerwear, leather, denim, tailoring, and knitwear. Ensured product precision and on-time delivery through collaboration with merchandising, product, pattern maker, and technical teams. Partnered directly with the creative director on Milan Fashion Week runway productions and high-profile celebrity/global brand events; defined seasonal design identity via silhouette direction, techniques, and material development.

Design Director / Freelance at HUGO BOSS AG – BOSS

Led full-cycle seasonal design for Womenswear RTW across Outerwear, Leather, Denim, Tailoring, and Knitwear; balanced creative vision with commercial strategy across multiple price points. Collaborated on Runway & Special Projects, including Milan Fashion Week productions and high-profile campaigns; defined seasonal identity and fabric development.

Design Consulting (Limited Edition Designer Collaboration) at Fabrique Fashion Technology (Shanghai) Co., Ltd.

Provided design direction for a globally branded limited-edition line under own designer name. Established a D2C collaboration model leveraging the client’s in-house development, production, and online distribution. Formulated creative–commercial strategy targeting Asia, Europe, and the U.S., contributing to bestseller creation and sustainable revenue through a carry-over strategy.

Design Director / Executive Freelance at HUGO BOSS AG (BOSS)

Co-directed dual-track womenswear RTW and special projects for the BOSS global luxury line. Oversaw full seasonal womenswear design cycle across outerwear, leather, denim, tailoring, and knitwear, balancing creative direction with commercial strategy. Ensured product precision and on-time delivery through collaboration with merchandising and technical teams. Partnered directly with the creative director on Milan Fashion Week runway production and high-profile celebrity projects, defining seasonal design identity via silhouette direction, innovative techniques, and key material development.

Design Director / Executive Freelance at MAXMARA Fashion Group (SPORTMAX, MARELLA, MAXMARA)

Co-directed three brands simultaneously within MAXMARA Group as Design Director across the full price spectrum (entry to high-end). For SPORTMAX/MAXMARA: led core vision and full design cycle for pre/main/runway collections covering tailoring, outerwear, denim, fur, and woven; collaborated with senior stylists for runway look alignment; drove cutting techniques, silhouette development, and key material research with pattern makers. For MARELLA: aligned collection design with buying strategy and market positioning with the Brand Director; optimized production schedules and realized multi-level product composition using ODM/OEM sourcing strategy.

Head of Design (Women’s RTW Design) at OTB Group / DIESEL SPA (DIESEL BLACK GOLD)

Led the womenswear RTW division for approximately 10 years and helped redefine Diesel Black Gold as Europe’s first premium contemporary brand. Owned seasonal concept development and core vision across pre/main/runway collections, defining silhouettes and innovative techniques season after season. Managed internal design team execution from research trips and trade fair visits through material sourcing, concept finalization, and delivery. Directed global runway and campaign outputs at Milan and New York Fashion Weeks, including lookbook shoots and editorial campaigns in collaboration with stylists and accessory designers. Developed globally market-fit product strategies across high-end and entry levels with merchandising partners, delivering consecutive runway seasons and embedding end-to-end design-to-commercial operational responsibility.

Head of Design at OTB GROUP / DIESEL SPA (Diesel Black Gold)

Led the womenswear RTW design division for approximately 10 years, redefining Diesel Black Gold as Europe’s first premium contemporary brand. Owned seasonal concept development and core vision across pre/main/runway collections, driving silhouette and technique innovation. Managed the internal design team and oversaw collection execution from research/trade-fair trips and material sourcing through final delivery. Produced and managed global runway and editorial campaigns for Milan and New York Fashion Weeks. Developed globally market-fit product strategies across price tiers in partnership with merchandising and maintained end-to-end responsibility integrating design, operations, runway, and commercial strategy.

Head of Design (Womenswear RTW) / Permanent at OTB Group / DIESEL SPA (DIESEL BLACK GOLD)

Led the womenswear RTW division for approximately 10 years, redefining Diesel Black Gold as Europe’s first premium contemporary brand. Owned seasonal concept development and creative direction across pre/main/runway collections, defining silhouettes, innovative techniques, and brand identity consistently over multiple seasons. Managed internal design team and end-to-end execution (research trips, trade fair visits, material sourcing, concept finalization, and delivery). Directed collections at Milan and New York Fashion Weeks, including lookbook shoots and editorial campaigns via collaboration with stylists and accessory designers. Developed global market-fit product strategies in partnership with merchandising across the full price range.

Senior Design Manager (Womenswear RTW) at DSQUARED2 SRL

Senior design manager leading womenswear RTW design development across outerwear, denim, leather, tailoring, and woven categories for pre/main/runway collections. Managed full collection development for assigned categories including mood/silhouette research, technical packages, and quality control. Supported seasonal concept and runway identity development in collaboration with the design and creative directors. Coordinated with product, pattern maker, and merchandising teams to ensure development accuracy and on-time delivery. Supported Milan Fashion Week runway, editorial, and campaign execution.

Senior design manager at D SQUARED SRL . ITALY

Brand - D SQUARED 2 Role - Senior design manager / Permanent Department(div) - Ws RTW design As Senior Design Manager of the Womenswear RTW design team, led design development across the key categories — Outerwear · Denim · Leather · Tailoring · Woven — for Pre · Main · Runway collections. -Design Development Execution: Managed the full collection development process for assigned categories, from seasonal mood and silhouette research to final technical packages and quality control. -Creative Collaboration: Directly contributed to the development of seasonal concepts · silhouettes · runway identity led by the Design Director and Creative Director, supporting design execution. -Cross-Functional Coordination: Ensured development accuracy and on-time delivery through close collaboration with Product · Pattern Maker · Merchandising teams. -Runway & Campaign Support: Supported Milan Fashion Week runway productions, photoshoots, editorials, and campaign execution. Key Results -Accumulated design development experience across D SQUARED2's signature categories. -Runway & Campaign Collaboration: Led the team across major seasonal creative projects - Milan Fashion Week runway, Editorial, Celebrity Events, Shooting, Lookbook. -Internalized the operational framework of a global luxury street-fashion house.

Senior Design Manager at DSQUARED2 SRL (D SQUARED2)

Managed womenswear RTW design development across outerwear, denim, leather, tailoring, and woven for pre/main/runway collections. Oversaw end-to-end category development from mood and silhouette research to technical packages and quality control. Contributed to seasonal concepts and silhouettes defined by the design and creative directors. Coordinated with product, pattern makers, and merchandising teams to ensure development accuracy and on-time delivery, and supported runway productions, editorials, and celebrity events through fashion shoot and lookbook execution.

Senior Designer at MOSCHILLO GROUP (JOHN RICHMOND)

Progressed from design intern to senior designer at Italy’s iconic rock-luxury fashion house, leading womenswear RTW (pre/main/runway) including the signature denim line ‘RICH’. Led collection design supporting head of design across categories while coordinating with product, pattern makers, and merchandising for accurate delivery and quality across price tiers. Supported Milan Fashion Week runway execution, photoshoots, editorial, and campaign production.

Senior Designer (Womenswear RTW: Pre & Main / Runway) at MOSCHILLO GROUP (John Richmond)

Advanced from design intern to senior designer at a major Italian rock-luxury house. Led womenswear RTW design team responsibilities including the signature denim line “RICH.” Owned design development for pre/main/runway collections supporting head-of-design across womenswear categories. Ensured delivery accuracy and quality within collection structure and price tiers through coordination with product, pattern maker, and merchandising teams. Supported Milan Fashion Week runway productions, photoshoots, editorial, and brand campaign execution.