Founder & Chief Creative Officer (CCO) at KRAAFJ co, Ltd. (KUUNTITLED brand)

Launched the global RTW brand KUUNTITLED under a dual Korea–China corporate structure targeting the New Premium market. Owns end-to-end business operations and the full creative process across design, production network, global business planning, profitability analysis, and sales channels. Achieved organic inbound endorsements from top-tier Asian celebrities within 3.5 months of launch with zero paid marketing, validating a top-down marketing strategy. Established initial 70%+ gross margin targets using MOQ-based margin structure and reduced inventory risk via data-driven demand forecasting and reorder systems.

CDO (Chief Design Officer) – full time at Hangzhou Meifeier Technology Co., Ltd. (Urbanic brand)

Led complete creative and operational repositioning of Urbanic from no.2 fast fashion in South Asian market into an entry-premium lifestyle brand for global markets (UK, Brazil, Mexico, Latin America). Extended beyond formal CDO scope to de facto brand direction including brand identity, marketing strategy, price brief redesign, e-commerce strategy & visual merchandising, and integrated design/operation cycles across womenswear, unisex RTW, and activewear. Delivered organic editorial exposure in major global magazines and built multi-market operations frameworks across UK and Latin America/South Asia through cross-functional leadership with merchandising, production, marketing, and e-commerce teams.

Design Director / Freelance at HUGO BOSS AG – BOSS

Led full-cycle seasonal design for Womenswear RTW across Outerwear, Leather, Denim, Tailoring, and Knitwear; balanced creative vision with commercial strategy across multiple price points. Collaborated on Runway & Special Projects, including Milan Fashion Week productions and high-profile campaigns; defined seasonal identity and fabric development.

Design Director / Executive Freelance at MAXMARA Fashion Group (SPORTMAX, MARELLA, MAXMARA)

Co-directed three brands simultaneously within MAXMARA Group as Design Director across the full price spectrum (entry to high-end). For SPORTMAX/MAXMARA: led core vision and full design cycle for pre/main/runway collections covering tailoring, outerwear, denim, fur, and woven; collaborated with senior stylists for runway look alignment; drove cutting techniques, silhouette development, and key material research with pattern makers. For MARELLA: aligned collection design with buying strategy and market positioning with the Brand Director; optimized production schedules and realized multi-level product composition using ODM/OEM sourcing strategy.

Head of Design (Womenswear RTW) / Permanent at OTB Group / DIESEL SPA (DIESEL BLACK GOLD)

Led the womenswear RTW division for approximately 10 years, redefining Diesel Black Gold as Europe’s first premium contemporary brand. Owned seasonal concept development and creative direction across pre/main/runway collections, defining silhouettes, innovative techniques, and brand identity consistently over multiple seasons. Managed internal design team and end-to-end execution (research trips, trade fair visits, material sourcing, concept finalization, and delivery). Directed collections at Milan and New York Fashion Weeks, including lookbook shoots and editorial campaigns via collaboration with stylists and accessory designers. Developed global market-fit product strategies in partnership with merchandising across the full price range.

Senior design manager at D SQUARED SRL . ITALY

Brand - D SQUARED 2 Role - Senior design manager / Permanent Department(div) - Ws RTW design As Senior Design Manager of the Womenswear RTW design team, led design development across the key categories — Outerwear · Denim · Leather · Tailoring · Woven — for Pre · Main · Runway collections. -Design Development Execution: Managed the full collection development process for assigned categories, from seasonal mood and silhouette research to final technical packages and quality control. -Creative Collaboration: Directly contributed to the development of seasonal concepts · silhouettes · runway identity led by the Design Director and Creative Director, supporting design execution. -Cross-Functional Coordination: Ensured development accuracy and on-time delivery through close collaboration with Product · Pattern Maker · Merchandising teams. -Runway & Campaign Support: Supported Milan Fashion Week runway productions, photoshoots, editorials, and campaign execution. Key Results -Accumulated design development experience across D SQUARED2's signature categories. -Runway & Campaign Collaboration: Led the team across major seasonal creative projects - Milan Fashion Week runway, Editorial, Celebrity Events, Shooting, Lookbook. -Internalized the operational framework of a global luxury street-fashion house.