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I am Mehdi Khayyami, a UX designer and researcher with a strong interest in sales and client acquisition in the technology sector. I specialize in VR, Automotive, eHealth, MedTech, Service Design, and Social Innovation, with experience ranging from mobile apps to complex HMI interfaces and immersive experiences. I often approach projects from a service design perspective to craft the best interactions, while also identifying prospects and building lasting client relationships to drive business growth. In my current role as Lead UX, Sales and Customer Acquisition at Simlogic AB, I focus on improving the VR training platform and its CMS, and I contribute to business development in the Nordic region and the Middle East. Previously I worked as a freelance brand strategist and identity designer and as a UX consultant at Semcon, where I led research, design, and client development across multiple industries, balancing design excellence with strategic impact.…I am Mehdi Khayyami, a UX designer and researcher with a strong interest in sales and client acquisition in the technology sector. I specialize in VR, Automotive, eHealth, MedTech, Service Design, and Social Innovation, with experience ranging from mobile apps to complex HMI interfaces and immersive experiences. I often approach projects from a service design perspective to craft the best interactions, while also identifying prospects and building lasting client relationships to drive business growth. In my current role as Lead UX, Sales and Customer Acquisition at Simlogic AB, I focus on improving the VR training platform and its CMS, and I contribute to business development in the Nordic region and the Middle East. Previously I worked as a freelance brand strategist and identity designer and as a UX consultant at Semcon, where I led research, design, and client development across multiple industries, balancing design excellence with strategic impact.

Mehdi Khayyami

UX Designer, Product Designer, Brand Designer, +1

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I am Mehdi Khayyami, a UX designer and researcher with a strong interest in sales and client acquisition in the technology sector. I specialize in VR, Automotive, eHealth, MedTech, Service Design, and Social Innovation, with experience ranging from mobile apps to complex HMI interfaces and immersive experiences. I often approach projects from a service design perspective to craft the best interactions, while also identifying prospects and building lasting client relationships to drive business growth. In my current role as Lead UX, Sales and Customer Acquisition at Simlogic AB, I focus on improving the VR training platform and its CMS, and I contribute to business development in the Nordic region and the Middle East. Previously I worked as a freelance brand strategist and identity designer and as a UX consultant at Semcon, where I led research, design, and client development across multiple industries, balancing design excellence with strategic impact.…I am Mehdi Khayyami, a UX designer and researcher with a strong interest in sales and client acquisition in the technology sector. I specialize in VR, Automotive, eHealth, MedTech, Service Design, and Social Innovation, with experience ranging from mobile apps to complex HMI interfaces and immersive experiences. I often approach projects from a service design perspective to craft the best interactions, while also identifying prospects and building lasting client relationships to drive business growth. In my current role as Lead UX, Sales and Customer Acquisition at Simlogic AB, I focus on improving the VR training platform and its CMS, and I contribute to business development in the Nordic region and the Middle East. Previously I worked as a freelance brand strategist and identity designer and as a UX consultant at Semcon, where I led research, design, and client development across multiple industries, balancing design excellence with strategic impact.

Available to hire

I am Mehdi Khayyami, a UX designer and researcher with a strong interest in sales and client acquisition in the technology sector. I specialize in VR, Automotive, eHealth, MedTech, Service Design, and Social Innovation, with experience ranging from mobile apps to complex HMI interfaces and immersive experiences. I often approach projects from a service design perspective to craft the best interactions, while also identifying prospects and building lasting client relationships to drive business growth.

In my current role as Lead UX, Sales and Customer Acquisition at Simlogic AB, I focus on improving the VR training platform and its CMS, and I contribute to business development in the Nordic region and the Middle East. Previously I worked as a freelance brand strategist and identity designer and as a UX consultant at Semcon, where I led research, design, and client development across multiple industries, balancing design excellence with strategic impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Persian

Fluent

Swedish

Fluent

English

Fluent

Arabic

Beginner

Work Experience

Lead UX, Sales and Customer Acquisition at Simlogic AB

September 1, 2023 - Present

Lead UX and research across the VR platform and the web-based CMS; drive improvements to user experience and interfaces while contributing to business development and regional sales in the Nordic region and the Middle East. The VR platform is used for training medical students in a VR environment.

Freelance Brand Strategist and Identity Designer at Self-employed / Freelance

June 1, 2016 - September 1, 2023

Strategic branding, brand audits, interviews and workshops to identify differentiators and craft positioning. Develop visual identities and brand touchpoints (website and social channels). Notable projects include Epione Health Clinic (Lithuania) and Digihealth (EU).

UX Consultant at Semcon Sweden AB

June 1, 2017 - September 1, 2023

UX strategist, interaction designer and UX researcher; secured new projects for the UX department; represented Semcon at fairs; supervised master students.

UX Strategist and Interaction Designer (BREAS ventilators) at Semcon Sweden AB

March 1, 2021 - February 28, 2023

UX/UI design for the next generation Breas ventilators for hospital, emergency and home use; included research, interactive prototyping, user testing and design system development.

UX Strategist at Semcon Sweden AB

February 1, 2022 - April 30, 2022

UX strategy, user testing and design of HMIs for car eye-tracking systems (Smart Eye).

UX & UI Designer at Semcon Sweden AB

June 1, 2021 - September 30, 2021

UX and UI design for ESAB welding machines; included research, interactive prototyping and user testing.

UX Researcher at Volvo Cars

March 1, 2020 - August 31, 2020

Short preliminary UX research of interfaces for autonomous driving systems; concept development and user testing.

Supervisor of Master Students (UX) at Semcon Sweden AB

March 1, 2018 - June 1, 2023

Supervisor for master theses from Yrgo, Chalmers and other universities in Sweden; led UX-related student projects and studies.

UX Strategist and Usability Evaluator at Essity

November 1, 2019 - February 29, 2020

Usability evaluation of a global software solution; conducted interviews, created user journeys and recommended improvements.

UX Strategist, Interaction and Graphic Designer at VINNOVA Project - Health Promotion in Collaboration

January 1, 2017 - December 31, 2019

Designed an innovative digital solution (mobile game 'Treasures of Lindängen') to inspire physical activity; collaborated with development teams and project owners; conducted interviews and workshops with target groups; led concept development and test cycles.

Interaction Designer and Usability Evaluator at MERCK UK

September 1, 2019 - November 30, 2019

Improved a digital healthcare solution (growth hormone app) through user research, testing and deliverables including personas, scenarios and user journeys.

Interaction Designer, User Researcher at SOS Children Villages

January 1, 2018 - January 31, 2019

Initiated a digital solution to support children in social care; conducted workshops, interviews and prototype testing with target groups.

UX and Interaction Designer at Geely Design

September 1, 2016 - January 31, 2017

Developed HMI solutions and graphics for infotainment systems; collaborated with suppliers and prepared HMI and graphic specifications.

UX and Interaction Designer at NEVS

June 1, 2016 - September 30, 2016

Infotainment system design; created user interfaces for IPC, CSD and HUD; performed user scenarios, wireframes and tests.