Assembled a modular healthcare data stack using open-source tools to support AI-driven analytics, covering patient engagement, risk scoring, and CPT billing use cases. Evaluated BI and visualization platforms through an AI strategy lens, producing a framework that aligned tool capabilities with the needs of non-technical clinical users. Integrated GenAI-driven dashboard prototypes with mock patient data to showcase potential for automated insights, conversational interfaces, and physician-facing visual summaries.

Decision Analytics Associate Consultant at ZS Associates

June 1, 2021 - June 1, 2024

Managed project teams, communicating findings to partners in the firm while overseeing multiple projects in parallel, mentoring associates, and driving knowledge transfer and training. Conducted 5+ model validations to support client acquisition and expand project scope. Collaborated on 10+ proposals for DTC marketing and share allocation studies for clients in the U.S. and Europe, contributing to study sales and business expansion. Facilitated the onboarding of 25+ teams to a benchmarking tool, streamlining operations and establishing a standardized benchmarking process across DTC studies, conjoint analyses, and demand estimation projects. Automated an 8-hour media plan conversion process into a 30-minute task through advanced Excel methodologies. This project eventually became a standard tool for all DTC projects across the firm saving countless man-hours.

Decision Analytics Associate at ZS Associates

December 1, 2023 - June 30, 2024

Analyzed 30+ DTC strategies for U.S. stakeholders using Booz-Allen Sales Estimating System (BASES) forecasting model, focusing on primary market research generating $8M+ in revenue. Executed market basket displacement studies for new drug launches across 5 major pharmaceutical clients, improving forecast precision through targeted adjustments. Oversaw bi-annual updates to Vista’s consumer and physician database, enhancing data accuracy and reliability for benchmarking and decision-making. Led training and development for new teams on the ZS's database, focusing on improving its application and effectiveness in conducting DTC studies, performing conjoint analyses, and executing demand estimation tasks. Designed 35+ surveys tailored to client-specific business challenges, leveraging primary market research methodologies to extract actionable insights and drive data-driven decision-making.

Data Analyst at ExPrep

August 1, 2024 - June 30, 2025

Crafted market research surveys for instructors and students, ensuring grading tools and dashboards were tailored to the unique needs of both instructors and students. Collaborated with stakeholders to define key performance indicators, enabling data-driven decisions and improved user engagement. Developed Tableau dashboards to provide actionable insights for over 80k+ students from 80+ universities.