Available to hire
I’m Martina Smrekova, a creative and analytical media professional with more than a decade of experience across publishing, marketing, and design. I thrive on turning data into actionable strategies and producing engaging content that resonates across print, digital, and on-site experiences. I excel at coordinating cross-team workflows, maintaining brand consistency, and delivering measurable results. I’m passionate about visual storytelling and using analytics to drive smarter decisions, whether I’m crafting newsletters, managing campaigns, or designing user-friendly interfaces.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Slovak
Fluent
Polish
Advanced
Spanish; Castilian
Advanced
Work Experience
Data-Based Marketing Specialist at KAPA Research
January 1, 2024 - PresentSpearhead data-driven marketing campaigns, leveraging analytics to optimize outreach and audience engagement. Collaborate with research teams to translate survey data into actionable marketing strategies and targeted content. Develop and manage digital marketing assets, ensuring brand consistency and measurable impact. Analyze campaign performance and report insights to stakeholders for continuous improvement.
Desktop Publisher at Explora Journeys
January 1, 2022 - December 31, 2024Streamlined content management and cross-team collaboration for daily newsletters and guest-facing materials. Maintained digital app content and print production, supporting various media types and database maintenance. Produced safety signage and managed administrative communications.
Media Manager at Silversea Cruises
January 1, 2019 - December 31, 2022Led content creation for daily newsletters, guest materials, and digital platforms. Ensured high-quality production and timely delivery of all media assets.
Apple Care Representative at Apple (Athens)
January 1, 2018 - December 31, 2019Recognized for outstanding communication and technical problem-solving for business partners.
UI Designer at Design Factory
January 1, 2016 - December 31, 2018Developed new design concepts, design manuals, and visual storytelling for business clients.
Creative at Bajan Marketing Agency
January 1, 2014 - December 31, 2016Produced visual assets and creative concepts, managing client presentations and negotiations.
Image Creator at Holland America Line
January 1, 2012 - December 31, 2014Produced and edited art prints, managed image adjustments, and supported sales.
Project Manager at Apple Museum
January 1, 2010 - December 31, 2012Managed media negotiations, stakeholder relations, and project documentation.
Education
Postmaster in Transmedia Design at Luca School of Art
January 1, 2009 - December 31, 2012Master’s in Language - Applied Aesthetics at Comenius University
January 1, 2002 - December 31, 2008C1 Certificate in English at British Council
January 1, 2017 - December 31, 2017Certificate in Polish Language and Culture at KUL Lublin
January 1, 2003 - December 31, 2004Qualifications
C1 Certificate in English
January 1, 2017 - December 31, 2017Certificate in Polish Language and Culture
January 1, 2003 - December 31, 2004Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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