I'm Felix Benito, a Senior Product Designer with 17 years of experience, specializing in complex business challenges across B2B, B2C, and SaaS contexts for major international clients like Audi, Coca-Cola, and Kraft Heinz. I lead design strategy, evolve design systems, and integrate AI to align business goals with user needs, delivering value through user-centered design and measurable outcomes. I enjoy collaborating across disciplines and markets, and I have a track record of delivering successful freelance projects that create value for both companies and customers.…

Felix Benito

I'm Felix Benito, a Senior Product Designer with 17 years of experience, specializing in complex business challenges across B2B, B2C, and SaaS contexts for major international clients like Audi, Coca-Cola, and Kraft Heinz. I lead design strategy, evolve design systems, and integrate AI to align business goals with user needs, delivering value through user-centered design and measurable outcomes. I enjoy collaborating across disciplines and markets, and I have a track record of delivering successful freelance projects that create value for both companies and customers.…

Available to hire

I’m Felix Benito, a Senior Product Designer with 17 years of experience, specializing in complex business challenges across B2B, B2C, and SaaS contexts for major international clients like Audi, Coca-Cola, and Kraft Heinz. I lead design strategy, evolve design systems, and integrate AI to align business goals with user needs, delivering value through user-centered design and measurable outcomes. I enjoy collaborating across disciplines and markets, and I have a track record of delivering successful freelance projects that create value for both companies and customers.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Product Designer at CI&T
January 1, 2022 - Present
Leading design projects for international clients, driving product strategy and innovation through design processes. Currently delivering work for Audi (USA and Canada markets 2025) focusing on the My Audi app charging and onboarding sections to ensure seamless navigation and intuitive functionality; Coca-Cola across Latin America and other regions with AI-optimized journeys; Kraft Heinz with AI-assisted Sales Tech Ecosystem; and RHI Magnesita SaaS enhancements for slag-control workflows, including dashboards, branding, and design system development.
Mid-level UX/UI designer at Ourofino Agrociência
January 1, 2017 - January 1, 2022
Enhanced user experience for digital products tailored to the Brazilian agricultural sector. Collaborated with marketing, sales, and research teams to launch Reimagined Products, defined strategy to differentiate sales processes, mapped user journeys, created a detailed roadmap for a new sales platform, andDesigned branding and design system prototypes tested with users.
Digital marketing analyst at Grupo Educacional Augusto Cury
January 1, 2016 - January 1, 2017
Developed the digital strategy and solutions for the school's educational platform. Collaborated with developers, sales teams, and managers to define technology stack, functionalities, information architecture, and wireframes; created prototypes and a style guide; conducted user testing to refine the platform.
Web Designer at Popcorn Studio
January 1, 2014 - January 1, 2016
Developed digital products for clients in Brazil, contributing to strategy, roadmap, user journeys, information architecture, and prototyping. Designed two key applications: MiniJob (gamified platform for parents and children) and Luckro (B2B app for administrative and financial management).
Digital marketing analyst at Saraiva
January 1, 2010 - January 1, 2014
Developed e-learning platforms, branding, digital marketing campaigns, and website design to promote and sell products and services.
Marketing Internship at Nexo Comunicação
January 1, 2008 - January 1, 2010
Marketing internship; developed designs and concepts for ads in newspapers, magazines, and outdoor displays, while creating logos, posters, catalogs, and corporate communications.
UX/UI Designer at Ourofino Agrociência
January 1, 2017 - January 1, 2022
Enhanced user experience for digital products in the Brazilian agricultural sector. Mapped user journeys, developed the design system, built prototypes, conducted interviews with agronomists, and led the Reimagined Products initiative to differentiate sales processes and expand market share.

Education

Executive MBA Integrated Marketing and Communication Management at ESPG
January 11, 2030 - January 1, 2021
Postgraduate degree in graphic design at Senac
January 11, 2030 - January 1, 2013
Graduated in Publicity and Advertising at Moura Lacerda
January 11, 2030 - January 1, 2011
Executive MBA Integrated Marketing and Communication Management at ESPG
January 1, 2021 - January 1, 2021
Postgraduate degree in graphic design at Senac
January 1, 2013 - January 1, 2013
Graduated in Publicity and Advertising at Moura Lacerda
January 1, 2011 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Education, Manufacturing, Professional Services, Agriculture & Mining
    paper Perfect Roomies

    https://www.twine.net/signin

    Perfect Roomies is a data-driven platform designed to solve the complexity of shared living. The core design strategy involves transforming subjective preferences into quantifiable metrics, making behavioral compatibility—such as cleanliness and financial responsibility—transparent and easy to compare. By centering the user experience on the proprietary Match Score and integrating long-term collaborative features, the app successfully moves beyond the limitations of simple listings, ensuring users find a predictable and functional living situation.

    Tools used: Figma, Illustrator, Photoshop and Google Survey.

    Timeline: 4 months.

    Team: 6 people including me as the product designer, manager, developers and business analysts.

    Project management: Agile.

    Countries applied: Latam

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