El Bakkali Imad

Available to hire

Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses.

About

Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master’s in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.

  • 8 years' experience
  • Joined December 2025

Skills· 1

Languages

  • ArabicFluent
  • EnglishAdvanced
  • FrenchAdvanced
  • LithuanianBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Other

More experts in Kaunas, Lithuania

Work experience· 4 roles

Freelance Online Sales & Marketing (Self-Employed) · Self-EmployedJan 2020 – May 2025 · 5 yrs 5 mos

Supported small businesses in developing and executing digital communications strategies. Improved advertising performance (ROAS) through precise audience targeting and A/B testing (5-30% ROAS). Increased online visibility and customer engagement across platforms. Monitored performance metrics and delivered monthly analytics with actionable recommendations.

Volunteer Event Organizer · IKK (Career Orientation Event for High School Graduates)Jan 2018 – Dec 2019 · 2 yrs

Organized a career orientation event for high school graduates; coordinated with schools, volunteers, and vendors; managed logistics and outreach to ensure event success.

Restaurant Manager · Restaurant SidqFeb 2017 – May 2025 · 8 yrs 4 mos

Managed daily restaurant operations, set pricing and sales targets; tracked KPIs (revenue, average ticket, labor cost, food cost).Led staff training and scheduling (8-12 staff); ensured smooth coordination between kitchen and front-of-house. Managed customer experience and online reputation (reviews, complaint handling, service standards). Planned and executed marketing promotions and local partnerships to grow traffic and repeat customers (+10-20% sales). Expanded online sales channels (delivery platforms, WhatsApp/Instagram orders, Google Business profile).

Volunteer Event Organizer · KHAYER AssociationJan 2017 – Dec 2018 · 2 yrs

Education

Licence Professionnelle in Commercial Techniques · Université Côte d'Azur (IUT Nice)2016 – 2019
Master's Degree in Marketing and International Commerce (in progress) · Vytautas Magnus University, Kaunas, Lithuania2025

Certifications and awards

English B2 - English Score2024 – 2025
Lithuanian A1 - Lingual Lithuanian2025

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