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Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master's in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.…Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master's in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.

El Bakkali Imad

PRO

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master's in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.…Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master's in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.

Available to hire

Kaunas, Lithuania

Restaurant and commercial operations professional with experience managing a restaurant in Assilah, Morocco and supporting e-commerce growth for small businesses. Strong in sales strategy, pricing, KPI tracking, customer experience, and team leadership. Hands-on digital marketing: audience targeting, A/B testing, and monthly performance reporting to improve ROAS and engagement. Master’s in International Marketing and Commerce (in progress) at Vytautas Magnus University, Kaunas.

Skills

Leadership

Experience Level

Leadership

Expert

Language

Arabic

Fluent

English

Advanced

French

Advanced

Lithuanian

Beginner

Spanish; Castilian

Beginner

Work Experience

Restaurant Manager at Restaurant Sidq

February 1, 2017 - May 1, 2025

Managed daily restaurant operations, set pricing and sales targets; tracked KPIs (revenue, average ticket, labor cost, food cost).Led staff training and scheduling (8-12 staff); ensured smooth coordination between kitchen and front-of-house. Managed customer experience and online reputation (reviews, complaint handling, service standards). Planned and executed marketing promotions and local partnerships to grow traffic and repeat customers (+10-20% sales). Expanded online sales channels (delivery platforms, WhatsApp/Instagram orders, Google Business profile).

Freelance Online Sales & Marketing (Self-Employed) at Self-Employed

January 1, 2020 - May 1, 2025

Supported small businesses in developing and executing digital communications strategies. Improved advertising performance (ROAS) through precise audience targeting and A/B testing (5-30% ROAS). Increased online visibility and customer engagement across platforms. Monitored performance metrics and delivered monthly analytics with actionable recommendations.

Volunteer Event Organizer at IKK (Career Orientation Event for High School Graduates)

January 1, 2018 - December 31, 2019

Organized a career orientation event for high school graduates; coordinated with schools, volunteers, and vendors; managed logistics and outreach to ensure event success.

Volunteer Event Organizer at KHAYER Association

January 1, 2017 - December 31, 2018

Organized a charity event for orphans; duties included fundraising, coordinating volunteers, and promoting awareness.