I'm a problem-solver who connects marketing strategy to commercial outcomes and brand equity. I've led brands and marketing teams through dynamic growth and rapid change. A doer with a unique combination of creative marketing abilities, business growth mindset and passion for new tech. My career spans 5 years in the world of SaaS star-ups and another 10+ years in b2b/b2c marketing leadership (Sports brands, textile and chemical manufacturing, sustainability). I focus on the bigger picture but support it with detailed facts, market trends, brand evolutions, and what systems need to be in place to scale effectively. Most of all, I’ve used my ability to translate complex products and processes into clear narratives. I’ve brought to market a complete positioning pivot of a SaaS platform within four months by fine tuning brand consistency across every touchpoint. I've shaped a launch strategy for a performance fabric manufacturer just entering the market that grew campaign visibility by 200% in PR and client base. I've also directed organic content strategies that achieved 60% yearly social growth by understanding audience behavior and making smart, consistent bets on the right channels. I’ve also built multinational teams, many of them remote, guiding people through high-pressure environments while keeping them motivated, accountable, and moving in the same direction. I can also tap into a great network of creatives that deliver quality content when needed. My management style is based on trust and clarity, knowing when to provide support and when to step back and encourage project ownership. Thank you for considering my application. I look forward to answering any further questions you might have.…I'm a problem-solver who connects marketing strategy to commercial outcomes and brand equity. I've led brands and marketing teams through dynamic growth and rapid change. A doer with a unique combination of creative marketing abilities, business growth mindset and passion for new tech. My career spans 5 years in the world of SaaS star-ups and another 10+ years in b2b/b2c marketing leadership (Sports brands, textile and chemical manufacturing, sustainability). I focus on the bigger picture but support it with detailed facts, market trends, brand evolutions, and what systems need to be in place to scale effectively. Most of all, I’ve used my ability to translate complex products and processes into clear narratives. I’ve brought to market a complete positioning pivot of a SaaS platform within four months by fine tuning brand consistency across every touchpoint. I've shaped a launch strategy for a performance fabric manufacturer just entering the market that grew campaign visibility by 200% in PR and client base. I've also directed organic content strategies that achieved 60% yearly social growth by understanding audience behavior and making smart, consistent bets on the right channels. I’ve also built multinational teams, many of them remote, guiding people through high-pressure environments while keeping them motivated, accountable, and moving in the same direction. I can also tap into a great network of creatives that deliver quality content when needed. My management style is based on trust and clarity, knowing when to provide support and when to step back and encourage project ownership. Thank you for considering my application. I look forward to answering any further questions you might have.WWWW…