I’m Miriam Danielsson, a freelance art director, graphic designer and photographer based in Zurich, Switzerland. I lead branding, visual systems and campaign artwork for hospitality, food & beverage, finance and fashion, with a decade of international, remote-first experience and a strong command of Adobe Creative Suite. I collaborate with distributed teams, deliver multiple projects on deadline, and iterate quickly on feedback while maintaining long-term visual coherence across print and digital touchpoints. My portfolio includes work for Pure Food Europe, Farøl, Feldschlösschen, Hürlimann Beer, Leica and Forbes U30, and I’m open to remote, part-time restaurant-branding contracts coordinated with teams in Kuwait.…

Miriam Danielsson

I’m Miriam Danielsson, a freelance art director, graphic designer and photographer based in Zurich, Switzerland. I lead branding, visual systems and campaign artwork for hospitality, food & beverage, finance and fashion, with a decade of international, remote-first experience and a strong command of Adobe Creative Suite. I collaborate with distributed teams, deliver multiple projects on deadline, and iterate quickly on feedback while maintaining long-term visual coherence across print and digital touchpoints. My portfolio includes work for Pure Food Europe, Farøl, Feldschlösschen, Hürlimann Beer, Leica and Forbes U30, and I’m open to remote, part-time restaurant-branding contracts coordinated with teams in Kuwait.…

Available to hire

I’m Miriam Danielsson, a freelance art director, graphic designer and photographer based in Zurich, Switzerland. I lead branding, visual systems and campaign artwork for hospitality, food & beverage, finance and fashion, with a decade of international, remote-first experience and a strong command of Adobe Creative Suite.

I collaborate with distributed teams, deliver multiple projects on deadline, and iterate quickly on feedback while maintaining long-term visual coherence across print and digital touchpoints. My portfolio includes work for Pure Food Europe, Farøl, Feldschlösschen, Hürlimann Beer, Leica and Forbes U30, and I’m open to remote, part-time restaurant-branding contracts coordinated with teams in Kuwait.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
Danish
Fluent
Italian
Beginner
French
Beginner

Work Experience

Freelance Art Director / Graphic Designer at Freelance
January 1, 2015 - Present
Lead branding, visual systems and campaign artwork for international clients, focusing on structure, clarity, and long-term visual coherence. Delivered marketing collateral, campaign assets and in-store visuals for food & beverage and hospitality clients; integrated photography and art direction into brand campaigns; managed multiple concurrent projects and iterated quickly on designs based on client feedback while meeting deadlines.
Art Director at HotelCard AG
January 1, 2022 - July 1, 2025
Directed brand identity and visual system work for a hospitality-focused product, producing campaign assets and presentation materials aligned to brand guidelines. Collaborated remotely with cross-functional teams to scope projects, maintain timelines, and deliver cohesive marketing collateral for digital and print channels. Used Adobe Creative Suite to produce high-fidelity layouts and assets; implemented feedback loops to refine visuals and ensure attention to detail.
Art Director at Bergos Private Bank
January 1, 2025 - October 1, 2025
Led art direction and graphic design for brand and client-facing materials, developing structured visual systems and presentations that supported long-term brand coherence. Coordinated with stakeholders to meet tight deadlines and deliver polished marketing and print collateral using InDesign, Illustrator and Photoshop.
Graphic Designer at Kings Kurry
January 1, 2014 - December 1, 2016
Produced branded graphic assets for a restaurant operation, supporting visual identity and marketing needs across print and digital touchpoints. Worked within operational constraints to deliver timely collateral, demonstrating early experience in the hospitality/restaurant context.
Graphic Designer at Fatimediah AG
January 1, 2016 - December 1, 2018
Developed graphic design deliverables and campaign materials for a range of clients, applying consistent visual systems and Adobe Creative Suite skills. Collaborated with clients and internal teams to iterate on designs and meet project milestones.
Freelance Art Director / Graphic Designer at Self-Employed / Kambavisuals
January 1, 2015 - Present
Lead branding, visual systems and campaign artwork for international clients, with a focus on structure, clarity, and long-term visual coherence. Delivered marketing collateral, campaign assets and in-store/point-of-sale visuals for food & beverage and hospitality clients including Pure Food Europe APS, Farøl AG, Feldschlösschen and Hürlimann Beer. Integrated photography and art direction into brand campaigns (Leica, Forbes U30, fashion shows), ensuring consistent visual language across print and digital touchpoints. Manage multiple concurrent projects, prioritize deliverables, and iterate quickly on designs based on client feedback while meeting contract deadlines.

Education

Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Federal Diploma of Higher Education Graphic Design at Federal Diploma program
January 1, 2016 - January 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Federal Diploma of Higher Education in Graphic Design at Graphic Design Studies, GDK Zurich
January 1, 2016 - January 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in Design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - December 14, 2025
Gymnasium at Zurich
January 1, 2007 - December 14, 2025
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007

Qualifications

Forbes U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - December 14, 2025
Graphic Design Internship
January 1, 2015 - January 1, 2015
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Graphic Design Internship
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies
January 1, 2012 - July 1, 2016
Preliminary studies in design
January 1, 2010 - January 1, 2010
Gymnasium
January 1, 2007 - January 1, 2007
Federal Diploma of Higher Education Graphic Design
January 11, 2030 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
FORBES U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Other, Consumer Goods

Skills

Experience Level