MD

Miriam Danielsson

Available to hire

I'm Miriam Danielsson, a freelance art director and graphic designer based in Zurich with a decade of experience creating brand identities and visual systems for international clients.

About

I’m Miriam Danielsson, a freelance art director and graphic designer based in Zurich with a decade of experience creating brand identities and visual systems for international clients. I develop logos, color palettes, typographic systems and a full suite of digital and print brand assets (social templates, business collateral, campaign materials) with a disciplined, structure-first approach. My work—supporting clients such as Bergos Private Bank, Leica Camera, Forbes 30 Under 30 and global fashion brands—demonstrates strong branding expertise, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and the ability to iterate with clients while meeting remote project deadlines.

I collaborate remotely with cross-functional teams to translate brand systems into cohesive visuals across formats, from logos to social templates and campaign collateral. I also combine photography and graphic direction to produce cohesive storytelling for campaigns and covers, ensuring imagery aligns with brand identity.

  • 11 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Financial Services
  • Manufacturing
  • Software & Internet
  • Retail
  • Consumer Goods
  • Travel & Hospitality
  • Other
  • Education

Work experience· 16 roles

Art Director · Bergos Private BankJan 2025 – Oct 2025 · 10 mos

Led art direction and visual system work for Bergos communications, producing layouts and brand assets that reinforce long-term visual coherence; developed typography treatments and color specifications and produced print and digital deliverables using Illustrator, Photoshop and InDesign; coordinated with stakeholders to refine visual direction through feedback cycles while meeting project deadlines.

Photography · Leica CameraJan 2023 – Jan 2023 · 1 mo

Photography assignments for Leica campaigns and commissions.

Photography · Forbes U30Jan 2023 – Jan 2023 · 1 mo

Photography for Forbes U30 Cover & Campaign.

Art Director · HotelCard AGJan 2022 – Jul 2025 · 3 yrs 7 mos
Art Director · Sparbatze AGJan 2021 – Nov 2022 · 1 yr 11 mos
Photography · Copenhagen Fashion WeekJan 2020 – Jan 2020 · 1 mo
Photographer · Nau Media AGJan 2020 – Dec 2022 · 3 yrs
Photography · London Fashion WeekJan 2019 – Jan 2019 · 1 mo

Education· 58

Graphic Design & Visual Communications Studies · GDK Zurich2012 – 2016
Graphic Design Internship · Matter, Greeter & Lesch Communications AG, Zurich2015
Preliminary studies in design · SKDZ, Zurich2010
Gymnasium · Gymnasium, Zurich2007

Certifications and awards· 43

Federal Diploma of Higher Education Graphic Design2016
Federal Diploma of Higher Education Graphic Design2016
Federal Diploma of Higher Education Graphic Design2016
Forbes U30 Photographer2023 – 2025

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