I'm Miriam Danielsson, a freelance art director and graphic designer based in Zurich with a decade of experience creating brand identities and visual systems for international clients. I develop logos, color palettes, typographic systems and a full suite of digital and print brand assets (social templates, business collateral, campaign materials) with a disciplined, structure-first approach. My work—supporting clients such as Bergos Private Bank, Leica Camera, Forbes 30 Under 30 and global fashion brands—demonstrates strong branding expertise, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and the ability to iterate with clients while meeting remote project deadlines. I collaborate remotely with cross-functional teams to translate brand systems into cohesive visuals across formats, from logos to social templates and campaign collateral. I also combine photography and graphic direction to produce cohesive storytelling for campaigns and covers, ensuring imagery aligns with brand identity.

Miriam Danielsson

I'm Miriam Danielsson, a freelance art director and graphic designer based in Zurich with a decade of experience creating brand identities and visual systems for international clients. I develop logos, color palettes, typographic systems and a full suite of digital and print brand assets (social templates, business collateral, campaign materials) with a disciplined, structure-first approach. My work—supporting clients such as Bergos Private Bank, Leica Camera, Forbes 30 Under 30 and global fashion brands—demonstrates strong branding expertise, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and the ability to iterate with clients while meeting remote project deadlines. I collaborate remotely with cross-functional teams to translate brand systems into cohesive visuals across formats, from logos to social templates and campaign collateral. I also combine photography and graphic direction to produce cohesive storytelling for campaigns and covers, ensuring imagery aligns with brand identity.

Available to hire

I’m Miriam Danielsson, a freelance art director and graphic designer based in Zurich with a decade of experience creating brand identities and visual systems for international clients. I develop logos, color palettes, typographic systems and a full suite of digital and print brand assets (social templates, business collateral, campaign materials) with a disciplined, structure-first approach. My work—supporting clients such as Bergos Private Bank, Leica Camera, Forbes 30 Under 30 and global fashion brands—demonstrates strong branding expertise, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and the ability to iterate with clients while meeting remote project deadlines.

I collaborate remotely with cross-functional teams to translate brand systems into cohesive visuals across formats, from logos to social templates and campaign collateral. I also combine photography and graphic direction to produce cohesive storytelling for campaigns and covers, ensuring imagery aligns with brand identity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
Danish
Fluent
Italian
Intermediate
French
Intermediate

Work Experience

Art Director at Bergos Private Bank
January 1, 2025 - October 1, 2025
Led art direction and visual system work for Bergos communications, producing layouts and brand assets that reinforce long-term visual coherence; developed typography treatments and color specifications and produced print and digital deliverables using Illustrator, Photoshop and InDesign; coordinated with stakeholders to refine visual direction through feedback cycles while meeting project deadlines.
Art Director at HotelCard AG
January 1, 2022 - July 1, 2025
Directed visual systems and campaign assets across digital channels and sales materials, focusing on clarity, structure and consistent brand application; created social media templates, presentation visuals and marketing collateral, maintaining tight timelines for product launches and seasonal campaigns; worked collaboratively with product and marketing teams to incorporate feedback and iterate brand materials for different channels.
Art Director at Sparbatze AG
January 1, 2021 - November 1, 2022
Developed coherent visual identities and production-ready assets for brand and marketing communications, emphasizing typographic hierarchy and color systems; prepared files for print and digital distribution, ensuring technical accuracy and consistency across formats.
Photographer at Nau Media AG
January 1, 2020 - December 1, 2022
Produced editorial and campaign imagery aligned to brand identities for fashion and lifestyle clients; managed image pipelines for digital and print use; collaborated with art and design teams to ensure photography supported overall visual systems and campaign objectives.
Art Director at Akkula GmbH
January 1, 2017 - December 1, 2019
Delivered art direction and brand-consistent visual materials for client communications, applying structured design systems to maintain coherence across touchpoints; worked hands-on in Adobe Creative Suite to produce presentations, marketing assets and brand documentation.
Graphic Designer at Fatimediah AG
January 1, 2016 - December 1, 2018
Produced print and digital brand assets and marketing materials, executing creative briefs with attention to technical production requirements; applied Illustrator, Photoshop and InDesign for artwork creation and prepress preparation.
Graphic Designer at Matter, Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2016
Designed client-facing materials and assisted in developing visual solutions for campaigns and corporate communications.
Graphic Designer at Kings Kurry
January 1, 2014 - December 1, 2016
Created marketing and visual materials to support brand visibility and local promotions while working within tight production schedules.
Graphic Designer at Matter Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2016
Designed client-facing materials and assisted in developing visual solutions for campaigns and corporate communications.
Graphic Designer at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - November 1, 2016
Designed client-facing materials and assisted in developing visual solutions for campaigns and corporate communications.
Photography at Forbes U30
January 1, 2023 - January 1, 2023
Photography for Forbes U30 Cover & Campaign.
Photography at Leica Camera
January 1, 2023 - January 1, 2023
Photography assignments for Leica campaigns and commissions.
Photography at Copenhagen Fashion Week
January 1, 2020 - January 1, 2020
Photographic coverage of Copenhagen Fashion Week SS21 (DK).
Photography at London Fashion Week
January 1, 2019 - January 1, 2019
Photographic coverage for London Fashion Week AW19 & SS20 (UK).
Photography at Feldschlösschen Campaign
January 1, 2018 - January 1, 2018
Campaign photography for Feldschlösschen.
Photography at Hürlimann Beer Campaign
January 1, 2018 - January 1, 2018
Campaign photography for Hürlimann beer.

Education

Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Federal Diploma of Higher Education Graphic Design at Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - January 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Federal Diploma of Higher Education Graphic Design at Graphic Design
January 1, 2016 - January 1, 2016
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - December 14, 2025
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - January 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007

Qualifications

Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - January 1, 2023
Leica Global
January 1, 2022 - January 1, 2022
Leica Courier
January 1, 2021 - January 1, 2021
The Cut
January 1, 2021 - January 1, 2021
Nau.ch
January 1, 2020 - January 1, 2020
Femelle Magazin
January 1, 2019 - January 1, 2019
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education - Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
FORBES U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - January 1, 2023
Leica Global
January 1, 2022 - January 1, 2022
Leica Courier
January 1, 2021 - January 1, 2021
The Cut
January 1, 2021 - January 1, 2021
Nau.ch
January 1, 2020 - January 1, 2020
Femelle Magazin
January 1, 2019 - January 1, 2019
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Manufacturing, Software & Internet, Retail, Consumer Goods, Travel & Hospitality, Other, Education