I’m passionate about creating real and emotionally resonant content. For me, great social media isn’t about perfection — it’s about presence. I love capturing spontaneous, human moments that reflect authenticity and spark a deep, long-term connection between a brand and its audience.…

Avtushenko Elizaveta

I’m passionate about creating real and emotionally resonant content. For me, great social media isn’t about perfection — it’s about presence. I love capturing spontaneous, human moments that reflect authenticity and spark a deep, long-term connection between a brand and its audience.…

Available to hire

I’m passionate about creating real and emotionally resonant content. For me, great social media isn’t about perfection — it’s about presence.

I love capturing spontaneous, human moments that reflect authenticity and spark a deep, long-term connection between a brand and its audience.

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Skills

Experience Level

Language

English
Fluent
German
Intermediate
Russian
Fluent

Work Experience

SMM & Content Manager / Freelance at Self-employed / Freelance
January 1, 2023 - January 1, 2025
Developed content and brand strategies for businesses in wellness, beauty, events, education spheres; Worked remotely with clients from countries including Germany, UAE, Cyprus and UK, tailoring content strategies to diverse markets; Created and managed personal brands for entrepreneurs from scratch, building their social media presence and content strategies that now generate over 1.5 million views per month on Reels; Created visual and written content based on audience insights; Helped clients improve social engagement and emotional connection with audience.
Founder at Big Marketing School
January 1, 2017 - January 1, 2023
Built and scaled an educational project in marketing to 500+ students and international audience. Organized large-scale events, including Big Marketing Day, featuring top industry experts and 500+ attendees. Invited top industry leaders as speakers, including senior executives from Yandex, Yota, S7 Airlines, and the creative agency Dmitriy Tutkov & Partners. Developed and executed content strategies that increased brand visibility and audience engagement.

Education

Professional Coach at Erickson Coaching Institute, Canada
January 1, 2024 - December 15, 2025
MA in Public Visual Sociology, Sociology at National Research University “Higher School of Economics”, Moscow, Russia
January 1, 2010 - January 1, 2012
BA in Economics, Sociology at Novosibirsk State University, Novosibirsk, Russia
January 1, 2005 - January 1, 2010

Qualifications

Professional Coach
January 1, 2024 - December 15, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet

Skills

Experience Level