Triana Arechiga

Marketing Coordinator at Sylvan Wood Publishing

Designed and optimized websites with SEO best practices, increasing visibility and organic traffic. Produced, edited and scheduled cross-platform content across Instagram, Facebook, LinkedIn, TikTok, and YouTube to support brand awareness and product promotion. Strengthened brand identity through cohesive visual content using Canva, CapCut, and Adobe tools. Managed the publishing content calendar, aligning campaigns with book launches and author features. Achieved a 412% increase in content views and 200% increase in reach through data-driven content optimization and performance analytics.

Account Manager & Social Media Manager at Valamayo Social & Eat Drink Local Texas

Managed 25+ client accounts with content calendars, trend-driven video strategy, and brand messaging across multiple social media platforms. Led, trained, and mentored a team of content creators, providing creative direction, asset review, and development feedback. Expanded Instagram reach to 708K+ accounts and grew video views by 1M+ through narrative-driven series and optimized posting. Drove a 179% increase in followers (+793 in six months) through community-focused engagement and targeted campaigns. Delivered clear, actionable performance reports highlighting KPI’s, insights, and optimization strategies.

Marketing Communications Manager at Fair Oaks Ranch Golf & Country Club

Independently led all marketing initiatives, including social media management, graphic design, email campaigns, and event promotions. Increased Instagram followers by 173%, expanded reach by 21.2%, and boosted Facebook visits by 26% through refined content strategy. Collaborated with department leads to produce creative campaigns aligned with revenue, membership, and event goals. Managed production of photography, videography, and promotional materials to support club-wide marketing. Coordinated with leadership and six cross-department teams to execute marketing campaigns aligned with revenue, membership, and event goals. Provided data-driven performance updates to each department for ongoing improvement across campaigns.

Content Creator Intern at San Antonio Current

Produced, edited and managed Instagram content and developed targeted campaigns promoting local businesses. Researched emerging digital trends to inform growth strategy and improve editorial planning. Analyzed KPI’s and engagement data to identify high-performing posts and optimize future content. Collaborated in creative meetings to shape storytelling and social strategy.