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I’m Tara Townsend, a Senior Graphic Designer with over 12 years of experience shaping branding, packaging, and hospitality and retail campaigns. I lead creative direction, manage workflows, and mentor junior teammates to deliver cohesive brand experiences on time and within budget. I thrive on translating complex briefs into scalable visual systems—creating style guides, bespoke assets, and campaigns across print and digital. I enjoy collaborating with cross-functional teams and taking projects from conception through execution.…I’m Tara Townsend, a Senior Graphic Designer with over 12 years of experience shaping branding, packaging, and hospitality and retail campaigns. I lead creative direction, manage workflows, and mentor junior teammates to deliver cohesive brand experiences on time and within budget. I thrive on translating complex briefs into scalable visual systems—creating style guides, bespoke assets, and campaigns across print and digital. I enjoy collaborating with cross-functional teams and taking projects from conception through execution.

Tara Townsend

Graphic Designer, Designer, Illustrator, +2

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I’m Tara Townsend, a Senior Graphic Designer with over 12 years of experience shaping branding, packaging, and hospitality and retail campaigns. I lead creative direction, manage workflows, and mentor junior teammates to deliver cohesive brand experiences on time and within budget. I thrive on translating complex briefs into scalable visual systems—creating style guides, bespoke assets, and campaigns across print and digital. I enjoy collaborating with cross-functional teams and taking projects from conception through execution.…I’m Tara Townsend, a Senior Graphic Designer with over 12 years of experience shaping branding, packaging, and hospitality and retail campaigns. I lead creative direction, manage workflows, and mentor junior teammates to deliver cohesive brand experiences on time and within budget. I thrive on translating complex briefs into scalable visual systems—creating style guides, bespoke assets, and campaigns across print and digital. I enjoy collaborating with cross-functional teams and taking projects from conception through execution.

Available to hire

I’m Tara Townsend, a Senior Graphic Designer with over 12 years of experience shaping branding, packaging, and hospitality and retail campaigns. I lead creative direction, manage workflows, and mentor junior teammates to deliver cohesive brand experiences on time and within budget.

I thrive on translating complex briefs into scalable visual systems—creating style guides, bespoke assets, and campaigns across print and digital. I enjoy collaborating with cross-functional teams and taking projects from conception through execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Designer at Rare Restaurants

January 1, 2024 - October 1, 2025

Lead on the Rare Restaurant marketing team, managing multiple projects to tight deadlines and within budget. Implement and manage menu processes to ensure complex projects run smoothly. Provide creative direction for seasonal campaigns and activations, create bespoke lockups, logos and illustrations. Lead on side projects including branding, packaging and digital assets. Create styleguides and briefs for photography shoots aligned with campaigns. Collaborate with wider teams, foster feedback and collaboration, support junior team members, oversee multiple brand refresh projects for Gaucho and M restaurants, and design bespoke label for house wine.

Senior Graphic Designer at Wahaca

June 1, 2019 - May 1, 2022

First in-house designer responsible for all creative outputs across print and digital touchpoints from ideation to final delivery. Responsibilities included print support for external assets, artwork preparation, production liaison, art direction, and digital support including social content and email assets.

Senior Graphic Designer at Blink

May 1, 2022 - May 1, 2023

In-house designer responsible for all creative outputs across print and digital touchpoints. Recreated email templates, supported CMS email campaigns, led A/B testing for visual cohesiveness, built customer funnels, and produced digital ads for partnerships. Also contributed to brand pillars and social content, delivering a cohesive look and feel across platforms.

Senior Product Graphic Designer at tms (Family - Happy Meal Team)

May 1, 2023 - August 1, 2022

Engaged for a new team to support product design for McDonald’s Happy Meal Toy programmes. Played a key role in the Little People Big Dreams programme by designing bespoke games and activities; collaborated on high-profile projects with DreamWorks, Nickelodeon, and Warner Bros.

Mid-Weight Designer at Professor Puzzle

March 1, 2018 - March 1, 2019

Lead designer contributing to puzzle and game design for educational products.

Lead Designer at Mangobean Coffee

September 1, 2016 - September 1, 2017

Led design initiatives across branding and packaging for the brand.

Lead Designer/ArtworkER at Vinyl Impression

April 1, 2014 - September 1, 2016

Led design and artwork for print and packaging; oversaw production and creative direction.

Junior Graphic Designer at Hypenica (South Africa)

July 1, 2013 - December 1, 2013

Supported design projects across branding, print, and digital assets.