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I am a visionary leader with over 25 years of experience driving transformative brand strategies and insights. My passion lies in integrating cultural insights and leveraging brand equity to propel businesses forward. I thrive on collaboration and innovation, always seeking to push boundaries and exceed expectations. Throughout my career, I have partnered with global brands, enhancing their market presence through data-driven strategies. I believe in the power of storytelling and creativity to make lasting connections with audiences. My goal is to inspire teams and foster environments where great ideas can flourish.…I am a visionary leader with over 25 years of experience driving transformative brand strategies and insights. My passion lies in integrating cultural insights and leveraging brand equity to propel businesses forward. I thrive on collaboration and innovation, always seeking to push boundaries and exceed expectations. Throughout my career, I have partnered with global brands, enhancing their market presence through data-driven strategies. I believe in the power of storytelling and creativity to make lasting connections with audiences. My goal is to inspire teams and foster environments where great ideas can flourish.

Valentijn Spek

Brand Strategist, Marketing Strategist, Brand Designer, +3

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I am a visionary leader with over 25 years of experience driving transformative brand strategies and insights. My passion lies in integrating cultural insights and leveraging brand equity to propel businesses forward. I thrive on collaboration and innovation, always seeking to push boundaries and exceed expectations. Throughout my career, I have partnered with global brands, enhancing their market presence through data-driven strategies. I believe in the power of storytelling and creativity to make lasting connections with audiences. My goal is to inspire teams and foster environments where great ideas can flourish.…I am a visionary leader with over 25 years of experience driving transformative brand strategies and insights. My passion lies in integrating cultural insights and leveraging brand equity to propel businesses forward. I thrive on collaboration and innovation, always seeking to push boundaries and exceed expectations. Throughout my career, I have partnered with global brands, enhancing their market presence through data-driven strategies. I believe in the power of storytelling and creativity to make lasting connections with audiences. My goal is to inspire teams and foster environments where great ideas can flourish.

Available to hire

I am a visionary leader with over 25 years of experience driving transformative brand strategies and insights. My passion lies in integrating cultural insights and leveraging brand equity to propel businesses forward. I thrive on collaboration and innovation, always seeking to push boundaries and exceed expectations.

Throughout my career, I have partnered with global brands, enhancing their market presence through data-driven strategies. I believe in the power of storytelling and creativity to make lasting connections with audiences. My goal is to inspire teams and foster environments where great ideas can flourish.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Portuguese

Intermediate

Dutch

Fluent

Work Experience

Lead Brand & Creative Strategist at Freelance

January 1, 2023 - Present

Currently consulting with various companies, startups, and scale-ups to develop and implement effective brand strategies. Collaborating with teams to enhance brand recognition and customer engagement.

Senior Brand Strategist at Henkel

January 1, 2016 - December 31, 2022

Led branding initiatives for key products, focusing on market analysis, consumer engagement, and brand positioning across multiple platforms.

Creative Director at Johnnie Walker

January 1, 2013 - December 31, 2015

Oversaw creative strategies and campaigns, aiming to elevate brand presence through innovative marketing approaches and storytelling.

Freelance Brand & Strategy Consultant at Self-Employed

January 1, 2020 - Present

Leading transformative strategies for agencies, startups, and scale-ups. Focus on creative direction, brand growth, and innovation across various sectors.

Executive Brand & Creative Strategist at Henkel

January 1, 2016 - January 1, 2020

Developed and executed brand strategies leveraging insights for global growth and transformation. Integrated digital strategies, ensuring consistency across channels.