Optimized marketing strategies by identifying trends and patterns, improving campaign effectiveness by 30%. Analyzed customer data to uncover insights on acquisition, channel performance and behavior, contributing to a 25% increase in conversion rates. Built and refined dashboards using data visualization tools, providing executives with clear, actionable insights.

Data Analyst at NMKH Holdings Private Limited

January 1, 2017 - December 31, 2019

Analyzed predictive analytics to identify turnover patterns, leading to a reduction in departmental turnover rates to under 7% within a span of four months.

Hybrid Data Analyst at Kadans Science Partner

January 1, 2024 - December 31, 2025

Designed and maintained Power BI dashboards to monitor sales actuals, targets, and paid campaigns; integrated MS SQL, Tableau, and other tools; implemented data-driven insights that supported a revenue increase of 12.2%. Integrated Microsoft Dynamics CRM with Kadans pipelines and customer insight journeys.

Remote Data Analyst at Wijeratne Plastics Sri Lanka

January 1, 2019 - Present

Optimized marketing strategies by identifying trends and patterns, improving campaign effectiveness by 30%. Analyzed customer data to uncover insights on acquisition, channel performance, and behavior, contributing to a 25% increase in conversion rates. Developed and refined finance, marketing, and web analytics dashboards using data visualization tools, providing executives with clear, actionable insights.

Remote Data Analyst at Master School USA

January 1, 2022 - Present

Provided data analytics support as a freelance Data Analyst, focusing on data collection, cleaning, and analysis to inform decision-making.

Hybrid Data Analyst at Kadans Science Partners

January 1, 2024 - January 1, 2025

Designed and maintained Power BI dashboards to monitor sales targets and paid campaigns, generating actionable insights; integrated sales and marketing data to support data-driven decisions.