Available to hire
Hi, I’m Petya Kozukova, a senior marketing professional with over 15 years of experience focused on the pharmacy sector. I have led the development, launching and marketing of diverse products, driving growth through strategic marketing, PR, branding, advertising, trade marketing and copywriting. I excel at building brands and marketing strategies that resonate with target audiences while delivering measurable results.
I have hands-on experience with online marketing strategies and e-commerce development. I am proficient in Adobe Illustrator, InDesign, Photoshop and Corel Draw, and I enjoy creating innovative, results-driven campaigns that meet deadlines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
Russian
Advanced
Work Experience
Marketing Manager at Vitagold Ltd.
January 1, 2015 - PresentCreation and execution of the marketing strategy, marketing budget management, brand building and development management, control and analysis of marketing, advertising and sales campaigns. Execution of ATL, BTL and TTL activities. PR – media relations, press releases, Crisis PR. Marketing of new products - research, trade negotiation with companies all over the world, sales and marketing strategy implementation.
PR/Community Manager at Mindheart Entertainment Ltd. (War Cabinet)
January 1, 2014 - January 1, 2015Creation of online PR strategy. Building a core community of fans and followers (including on social media). Ensuring a strong online presence in game forums, websites, YouTube channels. Management of the game project website and forum. Maintaining media relations. Execution of advertising and crowdfunding campaigns.
PR Manager and Editor in Chief at Pharmanavigator magazine BAPW (Bulgarian Association of Pharmaceutical Distributors)
January 1, 2013 - January 1, 2014Media relations – preparation of press releases, news, articles and materials regarding the main activities of the Association. Event management. Website maintenance. Preparation of Pharmanavigator magazine – concept, content writing, advertiser relations, design and prepress, distribution.
Manager Advertising and PR at Sopharma Trading Jsc.
January 1, 2008 - January 1, 2013Development, implementation and execution of the corporate communication strategy. CEO reputation management and formal protocol. Preparation of CEO speeches, formal letters to partners on different occasions. Corporate Image management and development through policies of social responsible activities. Corporate identity management and monitoring. Preparation of Brand book with the main rules for corporate identity use. Editor in Chief of the magazines “Sopharmaclub” and “Pharmanavigator”.
Manager Marketing, Advertising and PR at Balkanstroy Jsc.
January 1, 2007 - January 1, 2008CEO reputation management. Development and implementation of overall PR strategy. Event Management. Media relations and media monitoring. Corporate website management. Preparation of advertising materials. Corporate identity implementation.
Marketing Manager and Manager project at ITC Broadband Platform for Bulgaria Hochegger|BG Communications Ltd.
January 1, 2006 - January 1, 2007Project coordination: Organization of meetings with the CEO`s of the 10 biggest international GSM operating and IT companies’ part of the project. Preparation of reports with obligations for each company and monitoring regarding the execution of all activities within the deadlines. Media relations and publications regarding the stages of the project. Close work with State Authorities in the Telecommunications and IT affairs. Preparation of Brochure with necessary activities handed to the Bulgarian Government. Main leader of the project was A1 (M-tel).
Marketing and PR Specialist at Fortuna 13D OOD
January 1, 2006 - June 1, 2006Manager Marketing and International Operations at Bereta Trading Inc.
September 1, 2005 - December 1, 2005PR Specialist and Coordinator at Actavis EAD Bulgaria (former Balkanpharma Holding AD)
January 1, 2001 - January 1, 2005Office Manager and Secretary at Sipris SGB Plc, company part of GBS
March 1, 2000 - October 1, 2000PR/Community Manager for War Cabinet (strategy online game) at Mindheart Entertainment Ltd.
January 1, 2014 - December 31, 2015Designed online PR strategy; built a core fan community across social platforms; maintained strong online presence in game forums and related channels; managed project website/forum; maintained media relations; executed advertising and crowdfunding campaigns.
PR Manager and Editor in Chief of Pharmanavigator magazine at BAPW (Bulgarian Association of Pharmaceutical Distributors)
January 1, 2013 - December 31, 2014Managed media relations; prepared press releases, news and articles for association activities; event management; website maintenance; edited Pharmanavigator magazine including content writing, advertiser relations, design and prepress, distribution.
Marketing Manager and Manager project at ITC Broadband Platform for Bulgaria – Hochegger|BG Communications Ltd.
January 1, 2006 - December 31, 2007Project coordination and organization of CEO meetings with 10 largest international GSM/IT companies; reporting and monitoring of obligations; media relations and publications; close work with state authorities; creation of project brochure for government handover; led collaboration with major partner A1 (M-tel).
Marketing and PR Specialist at "Fortuna 13D" OOD
January 1, 2006 - June 30, 2006Marketing and PR activities component of project; contributed to communications and promotional efforts.
Office manager and secretary at "Sipris" SGB Plc, part of GBS
March 1, 2000 - October 31, 2000Office management and secretarial duties supporting operations.
Education
Bachelor's degree at University of National and World Economy, Sofia
January 11, 2030 - January 1, 2003Master's degree at University of National and World Economy, Sofia
January 11, 2030 - January 1, 2005Master’s degree at University of National and World Economy, Sofia
January 11, 2030 - January 1, 2005Bachelor’s degree at University of National and World Economy, Sofia
January 11, 2030 - January 1, 2003Qualifications
Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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