Available to hire
Senior Marketing & Brand Consultant with over 20 years of experience building and elevating brands through creative strategy, design excellence, and impactful communication. I help companies translate their brand vision into authentic market experiences that drive growth and connection.
I thrive on project-based and interim missions that combine strategic thinking with hands-on execution—from rebranding and go-to-market strategy to campaign rollouts and new ways of working. Fluent in English, French, and Dutch, I work across B2C and B2B in Europe, with a particular passion for the food industry and sustainability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Dutch
Fluent
German
Beginner
Work Experience
Marketing Brand Consultant at Danone (Alpro)
June 1, 2024 - April 1, 2025Interim Brand Manager driving campaign toolkits, social media strategy, and brand activations across European markets. Led website decentralisation project, empowering local markets with greater content autonomy and alignment to global brand strategy.
Marketing Brand Consultant at Danone (Alpro)
December 1, 2019 - March 1, 2024Partnered with the Brand Equity team on a full global rebranding project for Alpro, leading packaging design and visual identity evolution. Created and rolled out international marketing toolkits to ensure brand consistency across touchpoints. Managed international B2B campaigns and events targeting the coffee and barista community, enhancing Alpro’s premium positioning and visibility in key partnerships.
Marketing Consultant at Brussels Airport Company
March 1, 2018 - September 1, 2019Project lead for Brussels Airport’s 60th anniversary: a 360° campaign across Belgium (in-terminal, outdoor, digital, and partner activations). Orchestrated a large-scale community event gathering 300 partner companies and 2,000 participants. Designed and managed corporate campaigns for Employer Branding, Christmas, and major sponsorships (Marathon, Memorial Van Damme, Digital Innovation), delivering +80% CV inflow and record engagement rates.
Demand Generation Consultant at Barco
August 1, 2017 - December 1, 2017Implemented Marketo as a global demand generation tool, integrating GDPR and data migration policies. Trained 100+ stakeholders, developed email and inbound workflows, and built a scalable automation process to support global marketing.
Marketing & Customer Experience Consultant at Digitaly
January 1, 2016 - January 1, 2017Co-created digital and communication strategies to enhance customer experience for SMBs. Delivered PR and marketing campaigns that strengthened brand reputation and visibility across target markets.
Senior Marketing Manager Northern Europe at Genesys
January 1, 2013 - January 1, 2015Designed a regional go-to-market plan across Benelux, Nordics, and Baltics — aligning sales and marketing priorities to accelerate lead generation. Led the shift from traditional to digital marketing, building a lead engine generating a $4M+ new-logo pipeline and >50 qualified opportunities. Drove partner co-marketing programs and large-scale customer events (+300 attendees).
Marketing Roles (EMEA) at Dell
January 1, 1997 - January 1, 2013Built and led marketing programs for the High-Performance Computing segment, creating an EMEA HPC community and annual Exchange Summits. Co-developed marketing plans with sales teams to drive demand generation and partner marketing, delivering measurable sales impact. Managed a team of 4 for B2B campaigns and implemented Dell’s early E-business strategy, achieving +10% annual growth. Received the President’s Club Award for sales support excellence (1999). Trained sales on product strategy and roadmaps. Implemented a new bid pricing process and negotiated large bids (full P&L) and contracts.
Sales Controller at Siemens Nixdorf
January 1, 1996 - January 1, 1997Sales Controller role focused on commercial finance and pricing support; collaborated with sales to optimize profitability.
Commercial Sales at Bank J. Van Breda
January 1, 1995 - January 1, 1996Commercial sales role developing client relationships and supporting revenue generation.
Education
Master’s Degree in Commercial & Financial Sciences at ICHEC Brussels Management School
January 1, 1989 - January 1, 1994Aggregation in Economics at ICHEC Brussels Management School
January 1, 1994 - January 1, 1995Qualifications
Industry Experience
Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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