I'm Penelope Bellegarde, a data and AI leader with 20 years of experience blending technical depth with business strategy. I turn complex analytics into practical, revenue-driving insights—covering customer journeys, conversion funnels, marketing attribution, and clickstream analysis—to help organizations become more data-driven. As founder of The Data Touch and creator of Data Coaching for Leaders, Data for the CEO, and Data for the CMO, I design programs that bridge data and business for senior executives. I've partnered with HSBC, PwC, and HEC Paris, delivered ML/AI prototypes, and built scalable training that empowers executives, government, and academia to make confident data-driven decisions.

Penelope Bellegarde

I'm Penelope Bellegarde, a data and AI leader with 20 years of experience blending technical depth with business strategy. I turn complex analytics into practical, revenue-driving insights—covering customer journeys, conversion funnels, marketing attribution, and clickstream analysis—to help organizations become more data-driven. As founder of The Data Touch and creator of Data Coaching for Leaders, Data for the CEO, and Data for the CMO, I design programs that bridge data and business for senior executives. I've partnered with HSBC, PwC, and HEC Paris, delivered ML/AI prototypes, and built scalable training that empowers executives, government, and academia to make confident data-driven decisions.

Available to hire

I’m Penelope Bellegarde, a data and AI leader with 20 years of experience blending technical depth with business strategy. I turn complex analytics into practical, revenue-driving insights—covering customer journeys, conversion funnels, marketing attribution, and clickstream analysis—to help organizations become more data-driven.

As founder of The Data Touch and creator of Data Coaching for Leaders, Data for the CEO, and Data for the CMO, I design programs that bridge data and business for senior executives. I’ve partnered with HSBC, PwC, and HEC Paris, delivered ML/AI prototypes, and built scalable training that empowers executives, government, and academia to make confident data-driven decisions.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Founder - Data & AI Analyst & Strategist at The Data Touch
January 1, 2016 - Present
Launched a data consultancy delivering analytics, ML, AI, and data strategy solutions. Led key Data & AI engagements with HSBC, PwC, and HEC Paris; built services including Data for the CEO, Data for the CMO; designed data strategies and training programs; delivered transformative analyses and ML/AI prototypes; coached executives and teams.
Digital Analytics Consultant at PwC
January 1, 2012 - December 31, 2016
Created PwC’s digital competitive intelligence offering and built a 15-person team. Delivered marketing attribution and social media analytics solutions. Led major client projects in retail, public sector, FMCG, and education.
Senior Web Analyst at TUI UK
January 1, 2009 - December 31, 2012
Led analytics strategy, implemented Adobe Analytics, drove sales insights.

Education

Data Science & Machine Learning at General Assembly
January 1, 2018 - December 31, 2018
Data, ML and AI courses at Datacamp
January 1, 2023 - December 31, 2025
Masters in Marketing & Business Management at Pau School of Management (now Éklore-Ed School of Management) & Leeds University
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Education, Retail, Media & Entertainment, Government