I’m a data-driven eCommerce analytics professional who enjoys turning messy customer and marketing signals into clear insights and practical improvements. From GA4, Shopify, Google Ads, and Meta Ads to fast experimentation in agile teams, I focus on understanding user behavior, improving funnels, and building reporting that helps teams make better decisions quickly. I bring a strong software and automation mindset as well—building data processing workflows, optimizing performance, and collaborating closely with frontend teams to ensure tracking and product experiences work seamlessly. I’m reliable, adaptable, and friendly in how I communicate across teams, and I’m passionate about delivering innovative, measurable results using modern analytics and engineering tools.

Shalani Sooriarachchi

I’m a data-driven eCommerce analytics professional who enjoys turning messy customer and marketing signals into clear insights and practical improvements. From GA4, Shopify, Google Ads, and Meta Ads to fast experimentation in agile teams, I focus on understanding user behavior, improving funnels, and building reporting that helps teams make better decisions quickly. I bring a strong software and automation mindset as well—building data processing workflows, optimizing performance, and collaborating closely with frontend teams to ensure tracking and product experiences work seamlessly. I’m reliable, adaptable, and friendly in how I communicate across teams, and I’m passionate about delivering innovative, measurable results using modern analytics and engineering tools.

Available to hire

I’m a data-driven eCommerce analytics professional who enjoys turning messy customer and marketing signals into clear insights and practical improvements. From GA4, Shopify, Google Ads, and Meta Ads to fast experimentation in agile teams, I focus on understanding user behavior, improving funnels, and building reporting that helps teams make better decisions quickly.

I bring a strong software and automation mindset as well—building data processing workflows, optimizing performance, and collaborating closely with frontend teams to ensure tracking and product experiences work seamlessly. I’m reliable, adaptable, and friendly in how I communicate across teams, and I’m passionate about delivering innovative, measurable results using modern analytics and engineering tools.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced
Sinhala, Sinhalese
Advanced

Work Experience

Analyst at BCO NIC Canada (Remote)
February 1, 2026 - Present
Analyzed complex eCommerce and performance data streams from GA4, Shopify, Google Ads, Meta Ads, and StackAdapt to deliver comprehensive eCommerce and performance intelligence reports. Built data-cleaning pipelines and intelligence reporting using Excel and Python, uncovering audience trends and presenting results with visual dashboards. Translated user and data insights into actionable product layouts. Collaborated with frontend development to ensure seamless deployment of data tracking pixels and design components. Managed sprint delivery, task tracking, and cross-functional communication using Linear and Slack, and prepared user stories, process flows, and functional documentation.
Intern Software Engineer at SLT B
November 1, 2024 - January 31, 2025
Developed a data processing system to handle different data files from brokers, reducing processing time by 95% using Python, React, and MySQL. Automated data grouping processes to improve data management efficiency by 90% and reduce manual workload.
Tool Developer Intern / Trainee at Flightloop (Australia)
January 1, 2023 - July 1, 2023
Engineered a real-time drone monitoring system to improve geospatial data accuracy by 95% using Python, XML, GeoJSON, Shapely, and PyProj. Optimized real-time incident data conversion to minimize response time by 95% and improve data processing speed. Collaborated with cross-functional teams to deliver scalable solutions under tight deadlines, improving teamwork and leadership. Enhanced monitoring and decision-making through geospatial visualization using GeoJSON.io.
Trainee at Colombo Stock Exchange
October 1, 2019 - February 1, 2020
Managed and digitized stock market documents including account openings, deposits/withdrawals, transfers, master file changes, and CDS services. Coordinated with multiple teams to ensure accurate and timely completion of tasks.

Education

BSc. Computer Science (Hons) at University of Peradeniya
January 1, 2020 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Financial Services, Media & Entertainment, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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