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I am a Marketing Analyst with 4 years of experience turning data into actionable insights to boost ROI and customer acquisition. I specialize in SQL, Power BI, Tableau, Python, and CRM-driven analytics to optimize campaigns and drive growth. I enjoy collaborating with marketing, product, and sales teams to automate reporting and accelerate data-driven decisions. In my roles at Marsh & McLennan and GTPL Hathway, I’ve led multi-channel optimization, built predictive lead scoring, and delivered dashboards that cut manual reporting time while improving forecast accuracy and budget allocation. I’m passionate about storytelling with data and delivering measurable ROI uplift through automation and rigorous analysis.…I am a Marketing Analyst with 4 years of experience turning data into actionable insights to boost ROI and customer acquisition. I specialize in SQL, Power BI, Tableau, Python, and CRM-driven analytics to optimize campaigns and drive growth. I enjoy collaborating with marketing, product, and sales teams to automate reporting and accelerate data-driven decisions. In my roles at Marsh & McLennan and GTPL Hathway, I’ve led multi-channel optimization, built predictive lead scoring, and delivered dashboards that cut manual reporting time while improving forecast accuracy and budget allocation. I’m passionate about storytelling with data and delivering measurable ROI uplift through automation and rigorous analysis.

Jinsy Patodiya

Marketing Analyst, Marketing Strategist, Growth Marketer, +2

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I am a Marketing Analyst with 4 years of experience turning data into actionable insights to boost ROI and customer acquisition. I specialize in SQL, Power BI, Tableau, Python, and CRM-driven analytics to optimize campaigns and drive growth. I enjoy collaborating with marketing, product, and sales teams to automate reporting and accelerate data-driven decisions. In my roles at Marsh & McLennan and GTPL Hathway, I’ve led multi-channel optimization, built predictive lead scoring, and delivered dashboards that cut manual reporting time while improving forecast accuracy and budget allocation. I’m passionate about storytelling with data and delivering measurable ROI uplift through automation and rigorous analysis.…I am a Marketing Analyst with 4 years of experience turning data into actionable insights to boost ROI and customer acquisition. I specialize in SQL, Power BI, Tableau, Python, and CRM-driven analytics to optimize campaigns and drive growth. I enjoy collaborating with marketing, product, and sales teams to automate reporting and accelerate data-driven decisions. In my roles at Marsh & McLennan and GTPL Hathway, I’ve led multi-channel optimization, built predictive lead scoring, and delivered dashboards that cut manual reporting time while improving forecast accuracy and budget allocation. I’m passionate about storytelling with data and delivering measurable ROI uplift through automation and rigorous analysis.

Available to hire

I am a Marketing Analyst with 4 years of experience turning data into actionable insights to boost ROI and customer acquisition. I specialize in SQL, Power BI, Tableau, Python, and CRM-driven analytics to optimize campaigns and drive growth. I enjoy collaborating with marketing, product, and sales teams to automate reporting and accelerate data-driven decisions.

In my roles at Marsh & McLennan and GTPL Hathway, I’ve led multi-channel optimization, built predictive lead scoring, and delivered dashboards that cut manual reporting time while improving forecast accuracy and budget allocation. I’m passionate about storytelling with data and delivering measurable ROI uplift through automation and rigorous analysis.

Skills

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Work Experience

Marketing Analyst at Marsh & McLennan Companies, Inc.

January 1, 2024 - Present

Optimized client acquisition programs for insurance and consulting services by collaborating with marketing, product, and compliance teams, defining KPIs, improving ROI by 20%, and driving growth in digital campaigns across LinkedIn, Google Ads, and programmatic channels. Managed creative production for ad banners and landing pages, executing A/B testing and user acceptance testing processes that increased click-through rates by 23% and lead-to-client conversion rates by 15%. Centralized multi-channel marketing data in Snowflake and created interactive Power BI dashboards to track campaign performance, reducing manual reporting by 50%, improving stakeholder visibility, and enabling data-driven decision-making for budget division and channel optimization. Conducted segmentation analysis using SQL to identify profitable client groups and regression analysis to determine key drivers of campaign performance, enabling personalized targeting, reducing cost per lead by 17%, and increasing hig

Marketing Analyst at GTPL Hathway Ltd.

January 1, 2021 - December 1, 2022

Analyzed digital marketing performance for GTPL FiberNet broadband campaigns using SQL, Python, and Tableau, optimizing targeting plans and improving customer engagement by 27%, while reducing CPL by 19% via efficient campaign funnels and collaboration with product and sales teams. Automated marketing performance reporting for GTPL FiberNet using Excel (Power Query, Macros) and SQL scripts, reducing manual reporting time by 50%, improving forecast accuracy and enhancing budget allocation efficiency by 23% across customer acquisition and retention campaigns. Led A/B testing and creative optimization for digital ads, email campaigns, and GTPL Set-Top Box promotions, boosting CTR by 25%, increasing service sign-ups by 21%, and lowering CPL by 17% through refined targeting and optimized messaging strategies. Managed digital and offline marketing budgets for GTPL FiberNet service expansions and regional campaigns, developing predictive spend models that improved customer acquisition convers