Hello! I’m Maria Antoshulskaya, a commercially minded Marketing Manager with over 15 years of experience building and executing concise, high-impact marketing plans for diverse markets. I excel at strategic marketing planning, product promotion, market trend analysis, and boosting social media engagement while tracking results to uncover new opportunities. I’m passionate about leading cross-country campaigns, optimizing marketing costs, and turning data into actionable strategies that drive growth. I’m based in Espoo, Finland, and comfortable working across Europe. I enjoy collaborating with teams, coordinating multi-market projects, and delivering measurable outcomes that boost brand awareness and sales. In my next role, I’d love to leverage my cross-functional leadership and hands-on channel experience to help a company scale its marketing impact.

Maria Antoshulskaya

Hello! I’m Maria Antoshulskaya, a commercially minded Marketing Manager with over 15 years of experience building and executing concise, high-impact marketing plans for diverse markets. I excel at strategic marketing planning, product promotion, market trend analysis, and boosting social media engagement while tracking results to uncover new opportunities. I’m passionate about leading cross-country campaigns, optimizing marketing costs, and turning data into actionable strategies that drive growth. I’m based in Espoo, Finland, and comfortable working across Europe. I enjoy collaborating with teams, coordinating multi-market projects, and delivering measurable outcomes that boost brand awareness and sales. In my next role, I’d love to leverage my cross-functional leadership and hands-on channel experience to help a company scale its marketing impact.

Available to hire

Hello! I’m Maria Antoshulskaya, a commercially minded Marketing Manager with over 15 years of experience building and executing concise, high-impact marketing plans for diverse markets. I excel at strategic marketing planning, product promotion, market trend analysis, and boosting social media engagement while tracking results to uncover new opportunities. I’m passionate about leading cross-country campaigns, optimizing marketing costs, and turning data into actionable strategies that drive growth.

I’m based in Espoo, Finland, and comfortable working across Europe. I enjoy collaborating with teams, coordinating multi-market projects, and delivering measurable outcomes that boost brand awareness and sales. In my next role, I’d love to leverage my cross-functional leadership and hands-on channel experience to help a company scale its marketing impact.

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Language

English
Advanced
Finnish
Advanced
Russian
Fluent

Work Experience

CMO & Social Media Group Manager at CINAMON Group
October 1, 2019 - May 1, 2022
Developed and implemented the company's marketing plan and contributed to country-specific strategic planning for Finland, Estonia, Latvia and Lithuania; optimized marketing costs; organized CINAMON Group's marketing department workflow; managed social media campaigns across Facebook, Instagram, YouTube and TikTok, and worked on the company website; created content for multiple markets; launched successful campaigns across social media and digital advertising channels; monitored sales, social media activity, competitors and markets, and adjusted strategy and schedules accordingly; contributed to attracting first-time visitors and increasing engagement and loyalty.
Marketing director & President & CEO at IMAPRO
April 1, 2013 - September 1, 2019
Provided high-quality marketing support and promotion for companies across multiple markets; organized promotional events for traditional and digital campaigns; designed and maintained advertising, online advertising, direct marketing, websites, SEO and social networks; led the creation of several successful Internet projects.
Marketing Specialist at Alma Tour Oy
May 1, 2011 - September 1, 2011
Promoted the company to new markets; monitored social media effectiveness; analyzed competitive environment and tour destinations; developed new business direction for selling tours.
Marketing director & Head of marketing department at Mining Group EZTAB CJSC
February 1, 2003 - May 1, 2009
Managed sales and marketing departments; promoted mining equipment; conducted market and product analysis; developed advertising campaigns; managed a team of 5; Achievements included building the 'EZTAB' brand in Russia and former USSR, improved website rating, ~30% sales increase, and creation of a detailed client database.
Manager of sales department & Manager of marketing department at Mining Group EZTAB CJSC
July 1, 2000 - February 1, 2003
Managed personal and telephone sales of mining equipment; analyzed competition; experience in supplies; Achievements included creating a subsidiary, organizing office operations, promoting the trademark in the Northwest region, and a 200% sales increase over 2 years.

Education

Bachelor of Business Administration (Master's Degree) at HAAGA-HELIA University of Applied Sciences
January 1, 2013 - January 1, 2018
Master of Science in Marketing at Marketing Institute of Economics and Finances
January 1, 2002 - January 1, 2003
Master of Science in Economics at University of Technology and Design
January 1, 1994 - January 1, 1999
Bachelor of Business Administration (Master's Degree) at HAAGA-HELIA University of Applied Sciences
January 1, 2013 - January 1, 2018
Master of Science in Marketing at Institute of Economics and Finances
January 1, 2002 - January 1, 2003
Master of Science in Economics at University of Technology and Design
January 1, 1994 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail