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Hi, I’m Iryna, a passionate content professional with extensive experience in leading teams and crafting effective content strategies. I thrive on transforming ideas into engaging content that drives results. I believe in the power of storytelling and the impact it can have on brand perception.…

Iryna Shapoval

Content Creator, Copywriter, Content Strategist

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Hi, I’m Iryna, a passionate content professional with extensive experience in leading teams and crafting effective content strategies. I thrive on transforming ideas into engaging content that drives results. I believe in the power of storytelling and the impact it can have on brand perception.…

Available to hire

Hi, I’m Iryna, a passionate content professional with extensive experience in leading teams and crafting effective content strategies. I thrive on transforming ideas into engaging content that drives results. I believe in the power of storytelling and the impact it can have on brand perception.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head of Content at Akurateco

February 1, 2023 - May 1, 2024

Developed and executed a professional content strategy that boosts sales, led a team of internal and external content creators, utilized AI tools for effective content creation, increased the website's DR through strategic PR efforts, managed budgets effectively, and streamlined operations for increased efficiency.

Head of Content at Trueplay

February 1, 2022 - January 1, 2023

Managed content creation including social media posts, internal blogs, and marketing materials. Developed content strategies that attracted leads and represented the company at industry conferences.

Copywriter, Freelance at BitcoinWide/Obmify

June 1, 2022 - Present

Produced articles, white papers, and PR content, with a focus on SEO optimization and collaboration with influencers. Contributed to viral content creation and promotional materials.