Redesigned the homepage and acquisition funnel, increasing visits by 20% and boosting user retention by 17%. Collaborated with PMs, engineering, and data teams to align design with product vision and long-term platform strategy. Leveraged analytics, user research insights, and AI-assisted synthesis to iterate quickly and reduce churn by 10%. Improved service discoverability by 20% and reduced time-to-click by 50%, driving higher conversion to orders.

Product Designer at Scales Ops

September 1, 2022 - September 1, 2024

Redesigned onboarding, reward loops, and flows for the ActAgape mobile app, increasing retention by 20% through gamified mechanics. Improved critical workflows such as checkout and task management, reducing cart abandonment by 15% and increasing operational efficiency by 25%. Partnered with distributed teams across time zones to deliver rapid prototypes, aligned product decisions, and maintain design quality. Led strategic A/B tests, such as increasing friction in registration methods, which contributed to an 8% reduction in churn. Enhanced filter usability on the Web, reducing time spent by 12% and increasing product choice by 8%.

UX Designer at Fidibo

November 1, 2019 - August 1, 2022

Redesigned engaging homepage and content modules aligned with brand identity, adapting designs seamlessly across mobile, tablet, and desktop. Improved subscription flows, increasing subscription conversion by 18%. Minimized innovation risk by designing structured experiments, leveraging usability tests, and A/B tests to validate concepts before scaling. Improved UX writing and addressed user pain points to enhance web usability.