Available to hire
I’m a results-driven marketing professional with 12+ years of experience across B2B marketing, account management, and digital campaigns. I’ve helped manage a marketing company, contributed to a large-scale rebrand, and delivered multiple website development and improvement projects. I build strong business relationships, lead campaigns, oversee six-figure budgets, and coordinate multiple websites and digital channels.
I’m a self-starter who thrives working independently and remotely. I enjoy turning client goals into tangible results, maintaining brand consistency, and staying ahead of trends in SEO, content, and digital marketing. Outside work, I love experimenting with recipes, staying active, and exploring new places.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Executive at Critico (previously BP Multipage Ltd)
August 1, 2022 - PresentFull management of the company’s marketing, including planning and execution of PPC and social media campaigns; setup and maintenance of an ecommerce site; managing two websites; gaining funding from global suppliers; identifying target markets; developing and executing the annual marketing plan; organizing expos in Ireland and the UK; attending events; generating sales orders with existing and new clients; maintaining customer relationships; collaborating with the team to meet monthly and quarterly targets; played a key role in the rebranding and integration process after the acquisition of a UK company.
Account Manager at Our.ie
September 1, 2014 - July 1, 2022After four months with the company, I took sole responsibility for account management and daily operations, including recruitment, staff training, compiling training materials, customer relationship management, quality checks on sites, generating new URLs for sites, monitoring Google status, paid search and organic search research, and ongoing website maintenance.
Sales and Marketing Executive at Our.ie
May 1, 2014 - September 1, 2014B2B sales, invoicing of each sale, achieving goals and targets set by the sales manager, targeting small to medium-sized businesses throughout Ireland, tailoring packages to meet individual client needs, and inputting data for site creation to achieve desired search results.
Loss Prevention Officer/Store Greeter at Harvey Norman
December 1, 2013 - January 1, 2014Providing customer service; monitoring store entrances for signs of potential security risks; conducting regular receipt checks to help prevent shoplifting; greeting customers entering and leaving the store and directing them to locations within the store.
Mystery Shopper at Self-Employed – Several Companies
May 1, 2012 - December 1, 2014Conducting assessments on a wide variety of businesses (retail, finance, telecommunications) and their services, assessing employees to ensure they meet company policies, have product knowledge, and practice good customer care; ensuring adherence to guidelines.
Personal Assistant/Administrative Assistant at Johnny All Sorts
January 1, 2010 - January 1, 2012Monitoring email and telephone; diary and booking management; handling all print and online advertisements.
Freelance Writer at Self Employed
January 1, 2009 - September 1, 2012Self-employed freelance writer providing a range of services including authoring online articles for animal welfare charities (flyers, websites, business letters, blog content, petitions, etc.).
Freelance Digital Marketing Specialist at Independent
January 1, 2026 - PresentPlan and deliver tailored marketing strategies for clients to increase visibility, engagement, and brand consistency. Key projects include developing and maintaining a CRM system for a previous employer and delivering an end-to-end launch-ready website for a client’s second business, including content creation and site structure.
Education
On-Page SEO Essentials at SEMRUSH ACADEMY
July 1, 2025 - July 1, 2025Keyword Research Essentials at SEMRUSH ACADEMY
July 1, 2025 - July 1, 2025Advanced Google Analytics Custom Dimensions, Custom Metrics and Event Tracking at Google Analytics
July 1, 2021 - July 1, 2021Google Analytics for Beginners at Google Analytics
February 1, 2021 - February 1, 2021FETAC Level 5 Animal Care at Drogheda Institute of Further Education
September 1, 2012 - May 1, 2013Small Animal Care and Management at UK Open College
January 1, 2008 - January 1, 2010QQI Level 6 Certificate in SEO, Search and Email Marketing at College of Management and IT (CMIT)
November 1, 2025 - March 31, 2026On-Page SEO Essentials at SEMRUSH ACADEMY
July 1, 2025 - March 31, 2026Keyword Research Essentials at SEMRUSH ACADEMY
July 1, 2025 - March 31, 2026Advanced Google Analytics at N/A
July 1, 2021 - March 31, 2026Google Analytics for Beginners at N/A
February 1, 2021 - March 31, 2026FETAC Level 5 Animal Care at Drogheda Institute of Further Education
September 1, 2012 - May 1, 2013Small Animal Care and Management at UK Open College
January 1, 2008 - January 1, 2010Qualifications
On-Page SEO Essentials
July 1, 2025 - July 1, 2025Keyword Research Essentials
July 1, 2025 - July 1, 2025Advanced Google Analytics Custom Dimensions, Custom Metrics and Event Tracking
July 1, 2021 - July 1, 2021Google Analytics for Beginners
February 1, 2021 - February 1, 2021QQI Level 6 Certificate in SEO, Search and Email Marketing
November 1, 2025 - March 31, 2026On-Page SEO Essentials
July 1, 2025 - March 31, 2026Keyword Research Essentials
July 1, 2025 - March 31, 2026Advanced Google Analytics (Custom Dimensions, Custom Metrics, Event Tracking)
July 1, 2021 - March 31, 2026Google Analytics for Beginners
February 1, 2021 - March 31, 2026Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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