Susanna Burke

Plan and deliver tailored marketing strategies for clients to increase visibility, engagement, and brand consistency. Key projects include developing and maintaining a CRM system for a previous employer and delivering an end-to-end launch-ready website for a client’s second business, including content creation and site structure.

Full management of the company’s marketing, including planning and execution of PPC and social media campaigns; setup and maintenance of an ecommerce site; managing two websites; gaining funding from global suppliers; identifying target markets; developing and executing the annual marketing plan; organizing expos in Ireland and the UK; attending events; generating sales orders with existing and new clients; maintaining customer relationships; collaborating with the team to meet monthly and quarterly targets; played a key role in the rebranding and integration process after the acquisition of a UK company.

After four months with the company, I took sole responsibility for account management and daily operations, including recruitment, staff training, compiling training materials, customer relationship management, quality checks on sites, generating new URLs for sites, monitoring Google status, paid search and organic search research, and ongoing website maintenance.