Hello, I’m Desiree Vaquier, a Digital Marketing & Content Specialist with 9+ years of international experience across Europe and LATAM. I design and execute global campaigns, SEO, social media, and content strategies that drive organic and paid growth across Google, Facebook, YouTube, Instagram, Spotify, and Pinterest. I’ve led multilingual editorial strategies, monetization initiatives, and content adaptation for diverse audiences—from interior design and architecture to kids’ entertainment and spirituality. I’m adept at scaling digital platforms, producing high-impact content, and implementing AI-powered workflows to boost engagement, performance, and innovation.

Desiree Vaquier

Hello, I’m Desiree Vaquier, a Digital Marketing & Content Specialist with 9+ years of international experience across Europe and LATAM. I design and execute global campaigns, SEO, social media, and content strategies that drive organic and paid growth across Google, Facebook, YouTube, Instagram, Spotify, and Pinterest. I’ve led multilingual editorial strategies, monetization initiatives, and content adaptation for diverse audiences—from interior design and architecture to kids’ entertainment and spirituality. I’m adept at scaling digital platforms, producing high-impact content, and implementing AI-powered workflows to boost engagement, performance, and innovation.

Available to hire

Hello, I’m Desiree Vaquier, a Digital Marketing & Content Specialist with 9+ years of international experience across Europe and LATAM. I design and execute global campaigns, SEO, social media, and content strategies that drive organic and paid growth across Google, Facebook, YouTube, Instagram, Spotify, and Pinterest.

I’ve led multilingual editorial strategies, monetization initiatives, and content adaptation for diverse audiences—from interior design and architecture to kids’ entertainment and spirituality. I’m adept at scaling digital platforms, producing high-impact content, and implementing AI-powered workflows to boost engagement, performance, and innovation.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Marketing Manager, Content Creator & Project Manager at Homify
November 1, 2019 - Present
Led digital campaigns to promote the magazine offering, transitioned into PR Influencer Manager with partnerships to boost brand visibility, and evolved into a worldwide Content Marketing Manager, Social Media Manager, Content Creator, SEO Specialist, and Project Manager Collaborator for a global home & living magazine. Managed 14+ markets and 25 freelance editors across multiple languages, executing enterprise-level articles with a link-building strategy and crafting cutting-edge content that expanded readership across Mexico, Italy, and South Korea. Oversaw multinational campaigns with multilingual content creation and coordination.
Personal Image Consultant at Bella Mente
June 1, 2018 - May 1, 2020
Provided personalized assessments covering lifestyle, outfit choices, color analysis, fashion style, and non-verbal communication cues. Offered tailored recommendations to enhance clients' image and confidence. Created social media content on personal image and insecurities (blogs, videos, posts, and e-books). Achievements include viral Magazine Articles with over 100,000 views in 1 day, featured on Google Discover, and doubling article traffic by 100-200% through strategic topic selection; improved article workflow by reducing assignments from 30 to 10.
Personal Image Consultant at Homify
June 1, 2018 - May 1, 2020
Provided personalized assessments to clients covering lifestyle, outfit choices, color analysis, fashion style, and non-verbal communication cues. Offered tailored recommendations to enhance clients' image and confidence.
Content Marketing Manager / Content Creator / Project Manager at Homify
November 1, 2019 - Present
Initiated career journey at Homify as a Digital Campaign Seller; developed and executed strategic campaigns to promote magazine offerings, leveraging digital platforms to reach target audiences effectively; managed multi-market campaigns across 14 markets with 25 freelancers; built a link-building strategy and crafted cutting-edge articles, driving readership in Mexico, Italy, and South Korea; led multinational campaigns with extensive content across languages.
Social Media Manager & Content Developer at The Soul
January 1, 2024 - Present
Remote role in Cyprus managing and growing YouTube, Facebook, and Spotify channels, including Made for Kids content, achieving monetization within two weeks using data-driven strategies. Developed multi-format content (video, audio, shorts, live streams) to extend video life, reduce production costs, and optimize workflows. Implemented generative AI tools for media assets (video, audio, images, thumbnails) to boost engagement and streamline production. Coordinated thumbnail design and advanced video editing to ensure quality, consistency, and algorithm optimization. Developed and refined platform-specific content strategies tailored to audience and sector, and designed seasonal and evergreen strategies to expand reach and digital revenue.
Content Marketing Manager | SEO & Social Media Specialist at Homify
January 1, 2019 - January 1, 2025
Progressed from Digital Campaign Seller to PR Influencer Manager to Content & Digital Marketing SEO Manager; gained expertise in global digital marketing and content strategy. Led content strategies across 14 international markets and managed 25 freelance editors in multiple languages. Managed and published enterprise-level editorial articles using advanced SEO, link-building strategies, affiliate links, trends, and more. Drove traffic and revenue through SEO (organic & paid), social media, email marketing, and affiliate campaigns. Developed digital marketing campaigns for interior design, architecture, and retail sectors, aligning content with promotional, SEO, and sales objectives. Applied generative AI tools for editorial content, images, videos, and automation of posts, stories, and articles.

Education

Bachelor's Degree in Public Image at College of Public Image Consultants
August 1, 2009 - June 1, 2013

Qualifications

HubSpot – Digital Marketing
January 11, 2030 - December 18, 2025
HubSpot – Content Marketing
January 11, 2030 - December 18, 2025
HubSpot – SEO
January 11, 2030 - December 18, 2025
Google Analytics (Advanced)
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education