Hi, I’m Chiara Holzer, a Vienna-based Social Media and Content Manager who loves turning data into engaging storytelling and measurable results. I enjoy shaping brand voices and campaigns that resonate across channels. Over the past years I’ve led social media and content initiatives for agencies and brands, delivering 35+ influencer collaborations, 1.63M cross-platform followers, and multi-channel campaigns. Notable wins include boosting Instagram reach by 2,053% and achieving 38k+ views per TikTok video, with 4-month follower growth of 654%.

Chiara Holzer

Hi, I’m Chiara Holzer, a Vienna-based Social Media and Content Manager who loves turning data into engaging storytelling and measurable results. I enjoy shaping brand voices and campaigns that resonate across channels. Over the past years I’ve led social media and content initiatives for agencies and brands, delivering 35+ influencer collaborations, 1.63M cross-platform followers, and multi-channel campaigns. Notable wins include boosting Instagram reach by 2,053% and achieving 38k+ views per TikTok video, with 4-month follower growth of 654%.

Available to hire

Hi, I’m Chiara Holzer, a Vienna-based Social Media and Content Manager who loves turning data into engaging storytelling and measurable results. I enjoy shaping brand voices and campaigns that resonate across channels.

Over the past years I’ve led social media and content initiatives for agencies and brands, delivering 35+ influencer collaborations, 1.63M cross-platform followers, and multi-channel campaigns. Notable wins include boosting Instagram reach by 2,053% and achieving 38k+ views per TikTok video, with 4-month follower growth of 654%.

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Language

German
Fluent
English
Advanced

Work Experience

Social Media und Content Managerin at Rcales Agency
January 1, 2025 - Present
Scaled Instagram reach by 2,053% via data-driven content strategy, short-form video focus, and A/B testing. Increased TikTok views to 38k+ per video through trend adaptation, hook optimization, and iterative editing. Developed customized content strategies; achieved follower growth of +654% within 4 months. Designed and implemented 360° campaigns (OOH, social, web) with a consistent message across all touchpoints. Established editorial processes and KPI reporting (view-through, retention, CTR) for continuous performance improvement.
Marketing Managerin at Linda Lime Media
January 1, 2023 - January 1, 2025
Managed influencer campaigns end-to-end (briefing, timelines, go-lives) – delivered 35+ brand collaborations on schedule and in line with brand CI. Developed data-driven content strategies for TikTok/Instagram/YouTube Shorts. Handled community management for a combined TikTok and Instagram community of 1.63M followers. Produced short-form videos including copy/hooks for @linda.lime (TikTok 1.5M, Instagram 127k) with typical video views ~200k (range: 40k–1.5M). Established reporting frameworks (KPIs, learnings) to optimize future campaigns. Scaled output to ~5 posts/week through process optimization (batching, hook/ thumbnail testing).
Online Marketing at NÖN Pressehaus
January 1, 2022 - January 1, 2023
Managed the news brand’s social media channels with daily, up-to-date content (posts, short videos, stories). Ensured website accuracy and freshness, including header assets, teasers, article maintenance, and prioritization of breaking news. Wrote copy for social posts and online articles, maintaining a consistent tone of voice and clear calls to action. Coordinated newsroom handovers and publishing schedules to maximize reach and timeliness.
Freelance Social Media Managerin at Remote (Hybrid)
January 1, 2021 - January 1, 2022
Set up and optimized Meta ads and landing pages for recruiting campaigns, generating qualified leads. Designed simple funnel setups (Ad → LP → follow-up) to increase conversion rates. Managed 6+ client accounts (Instagram/Facebook), including content planning, publishing, and reporting.

Education

BA in Publizistik- und Kommunikationswissenschaft at University of Vienna
January 1, 2022 - January 1, 2026
Matura at BG/ BRG St. Pölten
January 1, 2013 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet