Hi, I’m Muhammad Mughees Amjad, a data-driven Senior SEO Manager with 6+ years of experience spanning technical SEO, content strategy, and digital PR. I specialize in multi-market growth, managing European country domains, localization, and hreflang governance to unlock scalable, sustainable visibility across markets. I’m hands-on with GA4, GSC, Looker Studio, Semrush, Ahrefs, and Google BigQuery, turning data into actionable insights that drive non-brand traffic and performance on both traditional SERPs and AI-powered surfaces. I thrive in cross-functional teams, building programmatic content ecosystems, hub/cluster architectures, and scalable QA processes. I also lead digital PR and link-building initiatives, mentor junior teams, and write best-practice playbooks for schema governance, redirects, and measurement. When I’m not optimizing for growth, I enjoy guiding stakeholders through dashboards and forecasts to align SEO with product and business goals.

Muhammad Mughees Amjad

Hi, I’m Muhammad Mughees Amjad, a data-driven Senior SEO Manager with 6+ years of experience spanning technical SEO, content strategy, and digital PR. I specialize in multi-market growth, managing European country domains, localization, and hreflang governance to unlock scalable, sustainable visibility across markets. I’m hands-on with GA4, GSC, Looker Studio, Semrush, Ahrefs, and Google BigQuery, turning data into actionable insights that drive non-brand traffic and performance on both traditional SERPs and AI-powered surfaces. I thrive in cross-functional teams, building programmatic content ecosystems, hub/cluster architectures, and scalable QA processes. I also lead digital PR and link-building initiatives, mentor junior teams, and write best-practice playbooks for schema governance, redirects, and measurement. When I’m not optimizing for growth, I enjoy guiding stakeholders through dashboards and forecasts to align SEO with product and business goals.

Available to hire

Hi, I’m Muhammad Mughees Amjad, a data-driven Senior SEO Manager with 6+ years of experience spanning technical SEO, content strategy, and digital PR. I specialize in multi-market growth, managing European country domains, localization, and hreflang governance to unlock scalable, sustainable visibility across markets. I’m hands-on with GA4, GSC, Looker Studio, Semrush, Ahrefs, and Google BigQuery, turning data into actionable insights that drive non-brand traffic and performance on both traditional SERPs and AI-powered surfaces.

I thrive in cross-functional teams, building programmatic content ecosystems, hub/cluster architectures, and scalable QA processes. I also lead digital PR and link-building initiatives, mentor junior teams, and write best-practice playbooks for schema governance, redirects, and measurement. When I’m not optimizing for growth, I enjoy guiding stakeholders through dashboards and forecasts to align SEO with product and business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Senior SEO Manager at Bionorica SE
July 1, 2025 - Present
Core GEO team member; managed several European country domains, coordinated localization backlogs, hreflang governance, and market-specific rollouts. Enhanced the global web platform with CMS improvements, data-layer structuring, and technical SEO hygiene; triaged CWV and indexing tickets with engineering. Built GA4/GSC reporting and Looker Studio dashboards for organic performance and landing-page cohorts; exported data to Google BigQuery. Conducted periodic Semrush/Screaming Frog audits; created keyword clusters/backlogs for content and engineering; supported international SEO consistency. Authored best-practice playbooks for schema governance, redirects/canonicals, and measurement plans.
Senior SEO Manager / SEO Lead at Freelance & Consulting
June 1, 2019 - Present
Owned end-to-end SEO strategy across B2B/B2C; aligned roadmaps to growth targets and product/content plans. Led technical audits (crawl budget, internal linking, CWV, structured data, canonical/redirect hygiene) and partnered with engineering to implement. Built programmatic content and hub/cluster architectures from keyword clustering & SERP intent; authored briefs and on-page guidelines. Operationalized content briefing & QA with Otterly; scaled E-E-A-T, schema coverage, and on-page consistency. Established rank/visibility monitors via Semrush/Ahrefs and Looker Studio; exported GA4/GSC to Google BigQuery for query-level analysis and opportunity sizing. Stood up digital PR/link-earning workflows with agency/vendor management and budget stewardship. Reported monthly to leadership with KPI dashboards (traffic, conversions, CWV p75, coverage, schema eligibility, backlink quality).
Cloud & Automation Engineer at Infotics Institute of Technology
March 1, 2023 - January 31, 2025
Designed Python-based ETL/data ops pipelines and automated reporting—applied to SEO log analysis, SERP sampling, and keyword expansion. Deployed CI/CD and containerized services; collaborated with product/engineering—foundation for reliable technical SEO implementation.
Datacom Network Engineer (Intern) at Huawei Technologies
March 1, 2022 - June 30, 2022
Exposure to enterprise networking, diagnostic tooling (Wireshark), and stability testing; foundation for structured problem solving.

Education

B.S. in Electrical (Computer) Engineering at COMSATS University
September 1, 2017 - September 1, 2021

Qualifications

micro1 Certified Software Engineer
January 11, 2030 - December 15, 2025
AWS Academy Graduate — Cloud Architecting
January 11, 2030 - December 15, 2025

Industry Experience

Software & Internet, Healthcare, Professional Services, Media & Entertainment, Education