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I’m a social media, paid and influencer marketing manager with more than five years of experience building integrated campaigns for global, lifestyle, fashion, education and B2B brands. I enjoy combining creative direction with performance marketing, from developing channel strategies and content calendars to briefing creators, directing production, managing paid activation and turning data into practical optimisation ideas. I’ve managed multi-market creator programmes across Europe, including 36+ creators across eight markets, and have built scalable content systems that support awareness, engagement, consideration and conversion. I’m comfortable working with clients, brand directors and creative teams, and I’m motivated by creating distinctive social programmes that strengthen brand presence while delivering measurable commercial results.…I’m a social media, paid and influencer marketing manager with more than five years of experience building integrated campaigns for global, lifestyle, fashion, education and B2B brands. I enjoy combining creative direction with performance marketing, from developing channel strategies and content calendars to briefing creators, directing production, managing paid activation and turning data into practical optimisation ideas. I’ve managed multi-market creator programmes across Europe, including 36+ creators across eight markets, and have built scalable content systems that support awareness, engagement, consideration and conversion. I’m comfortable working with clients, brand directors and creative teams, and I’m motivated by creating distinctive social programmes that strengthen brand presence while delivering measurable commercial results.

Marcelina Drewniak

Influencer Marketing Manager, Content Creator, Marketing Strategist, +6

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I’m a social media, paid and influencer marketing manager with more than five years of experience building integrated campaigns for global, lifestyle, fashion, education and B2B brands. I enjoy combining creative direction with performance marketing, from developing channel strategies and content calendars to briefing creators, directing production, managing paid activation and turning data into practical optimisation ideas. I’ve managed multi-market creator programmes across Europe, including 36+ creators across eight markets, and have built scalable content systems that support awareness, engagement, consideration and conversion. I’m comfortable working with clients, brand directors and creative teams, and I’m motivated by creating distinctive social programmes that strengthen brand presence while delivering measurable commercial results.…I’m a social media, paid and influencer marketing manager with more than five years of experience building integrated campaigns for global, lifestyle, fashion, education and B2B brands. I enjoy combining creative direction with performance marketing, from developing channel strategies and content calendars to briefing creators, directing production, managing paid activation and turning data into practical optimisation ideas. I’ve managed multi-market creator programmes across Europe, including 36+ creators across eight markets, and have built scalable content systems that support awareness, engagement, consideration and conversion. I’m comfortable working with clients, brand directors and creative teams, and I’m motivated by creating distinctive social programmes that strengthen brand presence while delivering measurable commercial results.

Available to hire

I’m a social media, paid and influencer marketing manager with more than five years of experience building integrated campaigns for global, lifestyle, fashion, education and B2B brands. I enjoy combining creative direction with performance marketing, from developing channel strategies and content calendars to briefing creators, directing production, managing paid activation and turning data into practical optimisation ideas.

I’ve managed multi-market creator programmes across Europe, including 36+ creators across eight markets, and have built scalable content systems that support awareness, engagement, consideration and conversion. I’m comfortable working with clients, brand directors and creative teams, and I’m motivated by creating distinctive social programmes that strengthen brand presence while delivering measurable commercial results.

Skills

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Expert

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Work Experience

Social Media Manager at My Biz Niche

August 1, 2026 - Present

Own end-to-end social media and influencer strategy for global and lifestyle brands across European markets. Develop integrated organic, paid social and influencer strategies, content calendars, campaign KPIs and measurement frameworks. Lead multi-market influencer campaigns from creator sourcing and briefing through production, activation, paid media implementation and reporting. Direct creative development including campaign concepts, UGC briefs, scripts, Reels, TikTok content and shoot direction. Analyse performance data and present strategic recommendations to clients and marketing directors. Promoted twice within the first year while taking on increased responsibility across social strategy and client management.

Social Media Senior Coordinator at My Biz Niche

March 1, 2024 - August 1, 2024

Supported social media strategy, campaign delivery, creator activation, client management and performance reporting across multiple markets and brand accounts.

Social Media Coordinator at My Biz Niche

June 1, 2023 - March 1, 2024

Supported social media and influencer campaigns, content planning, campaign coordination, reporting and account delivery for client brands.

Social Media Senior Manager at My Biz Niche

January 1, 2023 - Present

Own and lead full social and influencer ecosystems for global fashion brands across multiple European markets. Develop seasonal and always-on social strategies spanning organic, paid and influencer content. Delivered +55% average engagement growth across major campaigns through storytelling-led creative and creator partnerships. Manage end-to-end influencer pipelines (sourcing, outreach, briefing, execution, approvals, analytics). Collaborate closely with paid media teams to optimise creative for performance, delivering up to 3.8x ROAS on Meta campaigns. Direct creative concepts, content themes, briefs and campaign narratives to ensure consistency and brand alignment. Present performance insights and strategic recommendations to global brand stakeholders.

Social Media Executive at Squirrels & Bears

January 1, 2022 - January 1, 2023

Developed tailored social strategies for individual franchises and worked directly with franchise owners on content direction, brand communications and local audience engagement. Managed paid social campaigns from setup and audience targeting through creative development, optimisation and reporting. Led creative direction across paid and organic campaigns and used performance analysis to identify optimisation opportunities.

Social Media Executive at Squirrels & Bears Agency

January 1, 2022 - January 1, 2023

Managed organic social media strategies for multiple B2B clients operating in highly regulated and niche sectors. Created educational, thought-leadership and value-led content tailored to professional audiences. Improved brand clarity and consistency through reﬁned tone of voice and elevated visual standards. Introduced structured content calendars and reporting frameworks, improving efficiency and strategic visibility. Delivered insights that informed long-term marketing direction and content priorities.

Social Media Manager at Razzamataz Theatre Schools

January 1, 2021 - January 1, 2026

Managed social media activity for a UK theatre school organisation, developing content and communications to support brand visibility, audience engagement and local marketing objectives.

Content Writer at Free Spirit

January 1, 2021 - January 1, 2022

Wrote SEO-informed travel and destination content aligned with brand tone and search intent. Produced long-form, story-led articles designed for engagement, readability and discoverability. Improved blog structure and thematic consistency across the site.

Social Media Lead at Razzamataz Theatre Schools

January 1, 2021 - Present

Led the digital rebrand for four franchise schools, improving brand cohesion and professionalism. Built tailored social strategies aligned with local communities and recruitment cycles. Increased enrolment enquiries by 35% through targeted paid and organic performance campaigns. Created storytelling-led content that strengthened community engagement and brand trust. Supported franchise owners with content guidelines, strategy and ongoing consultation.

Social Media & Content Manager at Lure & Dare Fashion

January 1, 2020 - January 1, 2025

Optimised full-funnel marketing strategies connecting organic social, paid media and email marketing. Managed paid social campaigns, audience targeting, creative direction and performance reporting to support e-commerce growth. Led seasonal campaigns and hero product launches, developed photoshoot briefs and asset pipelines, managed Shopify product merchandising and collaborated on email marketing for launches, newsletters and brand storytelling.

Social Media & Content Manager at Lure & Dare

January 1, 2020 - January 1, 2025

Built and scaled the brand’s social presence across Instagram, Facebook, Pinterest and e-commerce. Developed a cohesive visual identity and storytelling approach across all digital touchpoints. Managed Shopify product listings, optimised descriptions and supported merchandising through social storytelling. Led creative planning, photoshoot briefs and seasonal content campaigns. Supported email marketing including product launches, newsletters and brand storytelling.