Kiana Esmaeilpour

Supported backend integration while co-developing the company ’s brand identity system and applying Tailwind CSS for structured UI consistency. Enhanced design–development collaboration by introducing component libraries that accelerated iteration by 20%. Refined responsive layouts and visual hierarchy, ensuring accessible and cohesive interaction across devices.

Defined the complete visual and brand identity of the startup, including typography, color palette, and reusable UI components for digital platforms. Conducted UX research through a 15-participant study, competitor benchmarking across 3 major cleaning service platforms, and task-based usability testing. Built the information architecture and crafted user flows that transformed research insights into 10 interactive prototypes shaping the platform experience. Ran usability testing with 15 real users, where 10 of them experienced confusion in booking flows on competitor sites leading to refined layouts that improved clarity and task completion. Collaborated closely with developers to translate wireframes into functional UI, ensuring accessibility and responsive performance across devices. Presented UX insights and design decisions to stakeholders, aligning product direction with user expectations and business goals, supported by data such as 72% preference for simple layouts and 80% relia

Contributed to the design and production of digital and print materials for 10+ client brands, maintaining alignment with each brand ’s visual identity. Assisted in the creation of 3 major rebranding campaigns, supporting logo redesign, typographic systems, and marketing assets. Coordinated file preparation and quality checks for print and social channels, reducing design revision cycles by 30%.