Language
Swedish
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Beginner
Work Experience
Paid Social Media & Digital Executive at Publicis Media Sweden
March 1, 2024 - September 1, 2024Led paid social and digital strategies, delivering data-driven recommendations aligned with client objectives. Managed campaigns, optimized campaigns and budgets, KPIs, and ROIs.
Social Media Manager & Marketing Consultant at Midstay
September 1, 2024 - PresentPlanned and executed full-funnel social media strategies aligned with business goals, driving lead generation and conversions. Delivered data-driven recommendations through KPI tracking and performance analysis.
Freelance Social Media Manager & Content Creator at Self-Employed (Autónoma)
December 1, 2024 - PresentLed client communications, presenting proposals, recommendations, and performance results. Defined KPIs, developed content pillars and storytelling frameworks, and calendars for Instagram and TikTok. Coordinated strategy execution including community management, content production, and paid alignment. Achieved notable improvements: Instagram activity up 250%, reach up 300%, engagement from 5% to 7%.
Education
Bachelor's of Science in Advertising and Public Relations at Stockholm University
January 11, 2030 - January 1, 2023Master's Degree in Social Media Management at Nackademin
January 11, 2030 - January 1, 2025Specialization in Content Marketing, Community Management, Crisis Management, Advertising, Analytics, and Project Management at Stockholm, Sweden
January 1, 2025 - December 15, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
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