AB

About

  • 2 years' experience
  • Joined December 2025

Languages

  • SwedishFluent
  • EnglishFluent
  • Spanish; CastilianBeginner
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience

Freelance Social Media Manager & Content Creator · Self-Employed (Autónoma)Dec 2024 – Present · 2 yrs

Led client communications, presenting proposals, recommendations, and performance results. Defined KPIs, developed content pillars and storytelling frameworks, and calendars for Instagram and TikTok. Coordinated strategy execution including community management, content production, and paid alignment. Achieved notable improvements: Instagram activity up 250%, reach up 300%, engagement from 5% to 7%.

Social Media Manager & Marketing Consultant · MidstaySep 2024 – Present · 2 yrs 3 mos

Planned and executed full-funnel social media strategies aligned with business goals, driving lead generation and conversions. Delivered data-driven recommendations through KPI tracking and performance analysis.

Paid Social Media & Digital Executive · Publicis Media SwedenMar 2024 – Sep 2024 · 7 mos

Led paid social and digital strategies, delivering data-driven recommendations aligned with client objectives. Managed campaigns, optimized campaigns and budgets, KPIs, and ROIs.

Education

Bachelor's of Science in Advertising and Public Relations · Stockholm University2030 – 2023
Master's Degree in Social Media Management · Nackademin2030 – 2025
Specialization in Content Marketing, Community Management, Crisis Management, Advertising, Analytics, and Project Management · Stockholm, Sweden2025

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