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Hi, I'm Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth. I'm skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.…Hi, I'm Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth. I'm skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.

Farhath Unnisa

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth. I'm skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.…Hi, I'm Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth. I'm skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.

Available to hire

Hi, I’m Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth.

I’m skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.

Skills

Facebook Ads

Google Ads

Data Visualization

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Data Visualization

Expert

Language

English

Fluent

Telugu

Intermediate

Hindi

Intermediate

Urdu

Intermediate

Work Experience

Paid Social Media Executive at Zinovia Technologies Pvt Ltd

June 1, 2023 - October 1, 2025

Managed end-to-end paid social campaigns across Facebook, Instagram, Snapchat, and LinkedIn with high-quality delivery. Managed $200K in monthly media spend across 3 international brands headquartered in the US, overseeing strategic planning, execution, and performance optimization. Developed and implemented cross-channel paid media strategies that drove a 20% reduction in CPP and a 15% increase in ROAS through continuous optimization. Collaborated with creative, product, and development teams to launch high-impact campaigns, resulting in a 30% lift in customer acquisition and improved content relevance. Conducted competitive benchmarking and market research to guide ad positioning, contributing to a measurable increase in user retention. Built and automated weekly, monthly, and annual performance dashboards and reports, enhancing team efficiency and reducing turnaround time for leadership decisions. Delivered performance reports tailored to business objectives (CPA, CTR, ROAS), ensuri