Farhath Unnisa
Hi, I'm Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive.
About
Hi, I’m Farhath Unnisa, a social media expert with 2 years of experience as a paid social media executive. I design and execute paid campaigns across Facebook, Instagram, Snapchat, and LinkedIn to maximize ROI and drive business growth.
I’m skilled in data analysis, audience targeting, and cross-channel optimization. I collaborate with creative and product teams to launch high-impact campaigns, build dashboards, and provide transparent performance reporting to stakeholders.
- 2 years' experience
- Joined December 2025
Languages
- EnglishFluent
- TeluguIntermediate
- HindiIntermediate
- UrduIntermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Managed end-to-end paid social campaigns across Facebook, Instagram, Snapchat, and LinkedIn with high-quality delivery. Managed $200K in monthly media spend across 3 international brands headquartered in the US, overseeing strategic planning, execution, and performance optimization. Developed and implemented cross-channel paid media strategies that drove a 20% reduction in CPP and a 15% increase in ROAS through continuous optimization. Collaborated with creative, product, and development teams to launch high-impact campaigns, resulting in a 30% lift in customer acquisition and improved content relevance. Conducted competitive benchmarking and market research to guide ad positioning, contributing to a measurable increase in user retention. Built and automated weekly, monthly, and annual performance dashboards and reports, enhancing team efficiency and reducing turnaround time for leadership decisions. Delivered performance reports tailored to business objectives (CPA, CTR, ROAS), ensuri
Education
Certifications and awards
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