Lilyann Harder
A market research professional with over 15 years of experience guiding clients through competitive intelligence, brand positioning, and consumer trends.
About
A market research professional with over 15 years of experience guiding clients through competitive intelligence, brand positioning, and consumer trends. I translate complex data into actionable insights and compelling narratives that help senior leaders make informed decisions.
As a technically savvy and forward-thinking thought leader who often speaks publicly, I manage end-to-end research projects, coordinate cross-functional teams, and mentor analysts to raise the quality of reporting. I enjoy turning data into practical recommendations and helping brands win in their markets.
- 19 years' experience
- Joined December 2025
Skills· 1
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Financial Services
- Healthcare
- Consumer Goods
- Media & Entertainment
- Professional Services
More experts in Cleveland, United States
Work experience· 10 roles
End-to-end project management and leadership of custom primary research studies (quantitative and qualitative) in the financial services industry; direct cross-functional teams, global vendor management, and client engagement to ensure methodological rigor and actionable insights.
Oversee primary research projects (quantitative and qualitative), manage a team through all phases of the research lifecycle; collaborate with business development on proposals and produce client-ready insights.
Led marketing strategy initiatives; oversaw research and insights to guide product/brand decisions; contributed to the growth of key client accounts.
Education
Certifications and awards
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