A market research professional with over 15 years of experience guiding clients through competitive intelligence, brand positioning, and consumer trends. I translate complex data into actionable insights and compelling narratives that help senior leaders make informed decisions. As a technically savvy and forward-thinking thought leader who often speaks publicly, I manage end-to-end research projects, coordinate cross-functional teams, and mentor analysts to raise the quality of reporting. I enjoy turning data into practical recommendations and helping brands win in their markets.

Lilyann Harder

A market research professional with over 15 years of experience guiding clients through competitive intelligence, brand positioning, and consumer trends. I translate complex data into actionable insights and compelling narratives that help senior leaders make informed decisions. As a technically savvy and forward-thinking thought leader who often speaks publicly, I manage end-to-end research projects, coordinate cross-functional teams, and mentor analysts to raise the quality of reporting. I enjoy turning data into practical recommendations and helping brands win in their markets.

Available to hire

A market research professional with over 15 years of experience guiding clients through competitive intelligence, brand positioning, and consumer trends. I translate complex data into actionable insights and compelling narratives that help senior leaders make informed decisions.

As a technically savvy and forward-thinking thought leader who often speaks publicly, I manage end-to-end research projects, coordinate cross-functional teams, and mentor analysts to raise the quality of reporting. I enjoy turning data into practical recommendations and helping brands win in their markets.

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Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Vice President at 8 Acre Perspective
January 1, 2024 - January 1, 2025
End-to-end project management and leadership of custom primary research studies (quantitative and qualitative) in the financial services industry; direct cross-functional teams, global vendor management, and client engagement to ensure methodological rigor and actionable insights.
Vice President, Research at Cue Insights
January 1, 2022 - January 1, 2024
Oversee primary research projects (quantitative and qualitative), manage a team through all phases of the research lifecycle; collaborate with business development on proposals and produce client-ready insights.
Sr. Director, Marketing Strategy at Mintel, Comperemedia
January 1, 2018 - January 1, 2021
Led marketing strategy initiatives; oversaw research and insights to guide product/brand decisions; contributed to the growth of key client accounts.
Vice President of Research at Mintel, Comperemedia
January 1, 2015 - January 1, 2018
Directed research programs across primary sources and vendor partnerships; guided a team and aligned research outputs with client objectives; supported business development.
Director of Research at Mintel, Comperemedia
January 1, 2013 - January 1, 2015
Managed research activities and delivered client-ready insights; collaborated with business development on proposals.
Research Manager at Mintel, Comperemedia
January 1, 2011 - January 1, 2013
Led research teams through all phases of projects and developed insights aligned with client goals.
Senior Research Analyst at Mintel, Comperemedia
January 1, 2008 - January 1, 2011
Conducted research and produced insights for major clients; delivered presentations to industry leaders and executives.
Contract Analyst at Euromonitor International
January 1, 2008 - January 1, 2008
Contract analyst supporting market intelligence research.
Research Intern, Private Equity at Meridia Capital
January 1, 2007 - January 1, 2008
Assisted with private equity research; supported deal sourcing and due diligence processes.
Public Affairs Coordinator, Nonprofit Administration at Ariel Investments
January 1, 2004 - January 1, 2006
Coordinated public affairs and nonprofit administration activities; supported investor communications and outreach.

Education

Master of Business Administration at ESADE Business School
January 1, 2008 - December 15, 2025
Bachelor of Arts, Economics at Northwestern University
January 11, 2030 - January 1, 2004

Qualifications

Master of Business Administration
January 1, 2008 - December 15, 2025
Bachelor of Arts, Economics
January 11, 2030 - January 1, 2004

Industry Experience

Financial Services, Healthcare, Consumer Goods, Media & Entertainment, Professional Services