I’m a performance-driven creative strategist who blends concepting, data, and storytelling to drive results. I’ve built testing roadmaps, interpreted paid social data, and guided creatives that align with brand goals. I’m confident in client conversations and delivering cross-platform ad concepts that convert. I’ve led social content production and creative direction across B2B and B2C audiences, turning technical offerings into clear storytelling and measurable campaigns, while collaborating with multi-disciplinary teams to deliver conversion-focused results.

Diksha Poojary

I’m a performance-driven creative strategist who blends concepting, data, and storytelling to drive results. I’ve built testing roadmaps, interpreted paid social data, and guided creatives that align with brand goals. I’m confident in client conversations and delivering cross-platform ad concepts that convert. I’ve led social content production and creative direction across B2B and B2C audiences, turning technical offerings into clear storytelling and measurable campaigns, while collaborating with multi-disciplinary teams to deliver conversion-focused results.

Available to hire

I’m a performance-driven creative strategist who blends concepting, data, and storytelling to drive results. I’ve built testing roadmaps, interpreted paid social data, and guided creatives that align with brand goals. I’m confident in client conversations and delivering cross-platform ad concepts that convert.

I’ve led social content production and creative direction across B2B and B2C audiences, turning technical offerings into clear storytelling and measurable campaigns, while collaborating with multi-disciplinary teams to deliver conversion-focused results.

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Language

English
Fluent

Work Experience

Social Media & Outreach Intern at Hygiacura FM
September 1, 2025 - November 1, 2025
Own creative direction and performance-led content strategies for a facilities management brand. Grew LinkedIn and Instagram from ~150 to 500+ in six weeks through concept-led short-form content and strategic posting. Produced social-first content (reels, carousels, videos) that increased monthly engagement by 35%. Executed outreach and messaging strategies that generated warm weekly leads for the sales pipeline. Simplified technical offerings into clear storytelling for decision-makers across B2B audiences.
Freelance Social Media & Digital Consultant at Remote (Self-employed)
January 1, 2024 - September 1, 2024
Led strategy, concepting, and production for SMEs in digital-first creative sectors. Built brand identities, visual systems, and content playbooks aligned with client strategy goals. Developed performance-informed content strategies that increased retention and engagement. Designed platform-optimised creative assets across Instagram, LinkedIn, and TikTok. Measured and iterated campaigns using analytics insights to improve reach and conversions.
Creative Director & Online Reputation Manager at Ignitic Ideas
August 1, 2022 - November 1, 2023
Directed end-to-end creative output, performance insights, and cross-functional marketing delivery. Led campaign direction, including concepting, visual identity, scripts, and messaging. Developed storytelling systems and brand guidelines to ensure consistency across platforms. Managed online reputation, monitored sentiment, and built response strategies to protect brand perception. Oversaw video shoots, design pipelines, and content production for integrated marketing campaigns. Collaborated across design, content, and marketing to deliver conversion-aware digital campaigns.

Education

MA Digital Media & Creative Industries at Loughborough University London
January 11, 2030 - December 15, 2025
Bachelor's in Business Management at Model College, Mumbai
January 11, 2030 - December 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet