I am a bespoke marketing researcher with a total of twenty years in the research industry with seven years international experience. I worked for agencies including Nielsen, Roy Morgan Research and Essential Media. I ensure effective management of the research process including, preparing proposals, writing questionnaires, pretesting questionnaires, managing in-field process and checking data quality, writing reports and making presentations of the research results. In the last ten years I have specialized in measuring the economic and social impact of government investments and interventions, I spent nine years as a lecturer in marketing and communication and I enjoy making presentations with clear and practical content.

Paul Edwards

I am a bespoke marketing researcher with a total of twenty years in the research industry with seven years international experience. I worked for agencies including Nielsen, Roy Morgan Research and Essential Media. I ensure effective management of the research process including, preparing proposals, writing questionnaires, pretesting questionnaires, managing in-field process and checking data quality, writing reports and making presentations of the research results. In the last ten years I have specialized in measuring the economic and social impact of government investments and interventions, I spent nine years as a lecturer in marketing and communication and I enjoy making presentations with clear and practical content.

Available to hire

I am a bespoke marketing researcher with a total of twenty years in the research industry with seven years international experience. I worked for agencies including Nielsen, Roy Morgan Research and Essential Media. I ensure effective management of the research process including, preparing proposals, writing questionnaires, pretesting questionnaires, managing in-field process and checking data quality, writing reports and making presentations of the research results. In the last ten years I have specialized in measuring the economic and social impact of government investments and interventions, I spent nine years as a lecturer in marketing and communication and I enjoy making presentations with clear and practical content.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
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Language

English
Fluent

Work Experience

Senior Advisor Research at Stats NZ
November 1, 2024 - June 1, 2025
Drove strategic research initiatives for a cost-effective census replacement option, led an international research program, designed research frameworks, managed stakeholders, and delivered reports with actionable recommendations for leadership and international participants.
Lead Customer Insights and Research at Southern Cross Travel Insurance
October 1, 2023 - October 1, 2024
Led enterprise-wide customer insights strategy across NZ and Australia; analyzed market share, VOC programs, and product/channel performance; managed advanced analytics and delivered weekly VOC/NPS reports; chaired the Customer Strategy Group and drove ROI-focused marketing and research projects.
Principal Advisor Tourism Insights at MBIE
May 1, 2019 - October 1, 2023
Directed strategic tourism research and policy initiatives; managed funding and partnerships; MBIE representative on the Tourism Data Leadership Group; coached RTO teams on economic impact analysis and risk identification; led ministerial insights initiatives and cross-departmental strategy.
Senior Research Specialist at Auckland Tourism Events and Economic Development (ATEED)
October 1, 2014 - May 1, 2019
Directed marketing research and insights across divisions; managed end-to-end tourism research portfolio; provided advisory for media campaigns; analyzed monthly tourism data and delivered market intelligence for strategic decisions.
Coca-Cola Asia Pacific Account Manager at InfoTools, Takapuna
December 1, 2012 - October 1, 2014
Managed Coca-Cola APAC marketing and research across 16 countries; liaised with research directors and agencies; led new market development and Myanmar market entry strategy; ensured compliance with global research standards; reported to Atlanta HQ.
Senior Researcher at D&M Research, Newtown
March 1, 2012 - July 1, 2012
Delivered full project management for qualitative and quantitative research; led initiatives for Dendy Media, Greater Building Society, Fox Sports; managed end-to-end lifecycles and client presentations.
Research Manager at Kaliber Research, Neutral Bay
May 1, 2009 - November 1, 2011
Managed end-to-end qualitative and quantitative projects; led business development, proposals, questionnaire design, data specifications, analysis, and presentations.
Senior Researcher at Essential Media Communications, Sydney
May 1, 2008 - April 1, 2009
Sole senior researcher focusing on political polling and strategic communications; translated poll data into media releases; worked with major clients in the public sector and unions.
Manager Client Service – Tourism Customised Research at Nielsen Research, Sydney
May 1, 2007 - May 1, 2008
Led Tourism Research Australia's VPS across 16 regional locations; managed visitor research including expectations, expenditure, and demographics; delivered customised projects for major clients.
Project Manager at Roy Morgan Research, Sydney
February 1, 2006 - May 1, 2007
Delivered customized market research projects; led new business development and client training; conducted studies on advertising effectiveness, brand tracking, segmentation, pricing, loyalty and more.
Advisor at Tertiary Education Commission, New Plymouth, NZ
December 1, 2000 - December 1, 2005
Managed education provider contracts worth $1.5M annually; directed market research and labour market analysis; led regional marketing activities aligned with national initiatives.
Owner and Sole Director at Taradise
December 1, 2000 - March 1, 2007
Founded Taradise; established trademarks across multiple categories; built multi-channel distribution; managed product development, supply chain, marketing and customer relations.
Lecturer – Marketing, Management & Communication at Western Institute of Technology
July 1, 1996 - December 1, 2000
Lectured and coordinated university papers; designed course content aligned with national qualifications; supported distance learning across multiple institutions.
Lecturer – Marketing and Communication, Marketing Subject Leader at UCOL
July 1, 1992 - July 1, 1996
Delivered marketing courses; developed curriculum; supervised assessments and supported student career readiness.
Advertising and Marketing Administrator at Telecom Corporation NZ Ltd
May 1, 1987 - March 1, 1989
Managed product releases, competitor analysis, advertising, promotions and market research; coordinated cross-functional teams for campaigns.

Education

Master of Business Studies (Honours), Marketing at Massey University, NZ
January 11, 2030 - January 1, 1993
Bachelor of Business Studies, Marketing Major at Massey University, NZ
January 11, 2030 - January 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Travel & Hospitality, Professional Services, Media & Entertainment, Education, Financial Services, Other