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I'm Paola Gonzalez Borda, a media strategist with experience leading integrated campaigns across online and offline channels for global brands. With a background in Economics, I bring strong analytical skills to data-driven media planning and performance-focused advertising strategies. I enjoy turning insights into creative strategies, collaborating with cross-functional teams, and mentoring others to unlock opportunities in fast-paced, results-driven environments.…I'm Paola Gonzalez Borda, a media strategist with experience leading integrated campaigns across online and offline channels for global brands. With a background in Economics, I bring strong analytical skills to data-driven media planning and performance-focused advertising strategies. I enjoy turning insights into creative strategies, collaborating with cross-functional teams, and mentoring others to unlock opportunities in fast-paced, results-driven environments.

Paola Gonzalez Borda

Social Media Manager, Marketing Strategist, Brand Strategist, +2

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I'm Paola Gonzalez Borda, a media strategist with experience leading integrated campaigns across online and offline channels for global brands. With a background in Economics, I bring strong analytical skills to data-driven media planning and performance-focused advertising strategies. I enjoy turning insights into creative strategies, collaborating with cross-functional teams, and mentoring others to unlock opportunities in fast-paced, results-driven environments.…I'm Paola Gonzalez Borda, a media strategist with experience leading integrated campaigns across online and offline channels for global brands. With a background in Economics, I bring strong analytical skills to data-driven media planning and performance-focused advertising strategies. I enjoy turning insights into creative strategies, collaborating with cross-functional teams, and mentoring others to unlock opportunities in fast-paced, results-driven environments.

Available to hire

I’m Paola Gonzalez Borda, a media strategist with experience leading integrated campaigns across online and offline channels for global brands. With a background in Economics, I bring strong analytical skills to data-driven media planning and performance-focused advertising strategies.

I enjoy turning insights into creative strategies, collaborating with cross-functional teams, and mentoring others to unlock opportunities in fast-paced, results-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

German

Beginner

Work Experience

Senior Integrated Strategy / Media Planner at WPP Open | US Media Futures Group

September 1, 2024 - Present

Remote media planning for Google Pixel BR US across digital (YouTube, SVOD), social (All platforms), and offline (TV/CTV, Cinema, OOH+DOOH). Aligned media execution with brand goals and performance KPIs; developed holistic media plans, managed budgets, measurement fees and optimization strategies based on market insights, creative performance, and cross-functional collaboration with creative, data, finance and activation teams. Promoted to Social Analyst.

Remote Social Specialist at Publicis Global Delivery | Starcom Canadá

July 1, 2024 - September 1, 2024

Supported Haleon, Lindt and Alcon accounts; collaborated with Planning on pharmaceutical and food industry objectives; guided the team through a transition period to maintain deliverable quality and strong client support.

Associate Social Analyst at Publicis Groupe | Starcom Canadá

May 1, 2023 - July 1, 2024

Coordinator of NFL, Stellantis and The Pur Company; delivered social reporting across Yahoo, Meta, Pinterest, LinkedIn, TikTok, Snapchat and X; served as LATAM Reddit lead in 2023 and recognized as the most experienced Reddit ads specialist.

Mentor at Disruptia – Educational Social Project

September 1, 2022 - January 1, 2023

Remote mentor guiding low-income youth through personal and professional development and pathways to work and university.

Project Leader at Happiness Corporation

February 1, 2021 - April 1, 2021

Developed business models to support launches of new agency projects; assisted in data analysis and financial management for advertising initiatives; provided logistical and creative support across multiple agency projects.

Marketing Analyst at Scotiabank Colpatria

August 1, 2020 - January 1, 2021

Coordinated multi-channel advertising campaigns across traditional and digital media (OOH, DOOH, TV); managed logistics for in-person marketing events and brand activations; supported development of commercial strategies and streamlined administrative processes.