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I am a brand, PR, and communications specialist with over 18 years of experience spanning education, non-profit, media, and healthcare. I have led PR and brand initiatives for organizations like Pearson India, Plan India, and Max Group, and I have a track record of building visibility through strategic media relations, stakeholder engagement, crisis comms, and integrated communications. I currently volunteer with Vriksh Foundation and guide change communications for ICS Foods, while also advising small ventures on brand and PR strategy. Throughout my career, I have set up brand and communications units from scratch, relaunched brands, managed internal and external communications, and driven high-visibility media coverage across national outlets. I thrive in cross-functional environments, love crafting compelling narratives, and am passionate about education, social impact, and sustainable practices.…I am a brand, PR, and communications specialist with over 18 years of experience spanning education, non-profit, media, and healthcare. I have led PR and brand initiatives for organizations like Pearson India, Plan India, and Max Group, and I have a track record of building visibility through strategic media relations, stakeholder engagement, crisis comms, and integrated communications. I currently volunteer with Vriksh Foundation and guide change communications for ICS Foods, while also advising small ventures on brand and PR strategy. Throughout my career, I have set up brand and communications units from scratch, relaunched brands, managed internal and external communications, and driven high-visibility media coverage across national outlets. I thrive in cross-functional environments, love crafting compelling narratives, and am passionate about education, social impact, and sustainable practices.

Mandeep Kaur

Brand Strategist, Content Creator, Content Strategist, +1

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I am a brand, PR, and communications specialist with over 18 years of experience spanning education, non-profit, media, and healthcare. I have led PR and brand initiatives for organizations like Pearson India, Plan India, and Max Group, and I have a track record of building visibility through strategic media relations, stakeholder engagement, crisis comms, and integrated communications. I currently volunteer with Vriksh Foundation and guide change communications for ICS Foods, while also advising small ventures on brand and PR strategy. Throughout my career, I have set up brand and communications units from scratch, relaunched brands, managed internal and external communications, and driven high-visibility media coverage across national outlets. I thrive in cross-functional environments, love crafting compelling narratives, and am passionate about education, social impact, and sustainable practices.…I am a brand, PR, and communications specialist with over 18 years of experience spanning education, non-profit, media, and healthcare. I have led PR and brand initiatives for organizations like Pearson India, Plan India, and Max Group, and I have a track record of building visibility through strategic media relations, stakeholder engagement, crisis comms, and integrated communications. I currently volunteer with Vriksh Foundation and guide change communications for ICS Foods, while also advising small ventures on brand and PR strategy. Throughout my career, I have set up brand and communications units from scratch, relaunched brands, managed internal and external communications, and driven high-visibility media coverage across national outlets. I thrive in cross-functional environments, love crafting compelling narratives, and am passionate about education, social impact, and sustainable practices.

Available to hire

I am a brand, PR, and communications specialist with over 18 years of experience spanning education, non-profit, media, and healthcare. I have led PR and brand initiatives for organizations like Pearson India, Plan India, and Max Group, and I have a track record of building visibility through strategic media relations, stakeholder engagement, crisis comms, and integrated communications. I currently volunteer with Vriksh Foundation and guide change communications for ICS Foods, while also advising small ventures on brand and PR strategy.

Throughout my career, I have set up brand and communications units from scratch, relaunched brands, managed internal and external communications, and driven high-visibility media coverage across national outlets. I thrive in cross-functional environments, love crafting compelling narratives, and am passionate about education, social impact, and sustainable practices.

Skills

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Expert

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Work Experience

DGM - PR & Communications at Pearson India

August 1, 2013 - September 30, 2017

PR & Communications strategy and delivery; MD & internal communications; stakeholder management at global, regional and local levels; proactive crisis management; led the Annual Pearson Voice of Teacher Survey; developed and executed crisis guides and internal communications channels.

Senior Brand & Communications Manager at Plan India

September 1, 2010 - August 31, 2013

Set up the Brand & Communications unit from scratch during the transition from Plan International to Plan India; led a brand relaunch, built website and social media presence, and drove high visibility through PR and program communications.

Freelance Consultant - Communications at Self-Employed / Freelance

September 1, 2011 - Present

Provided brand/marketing communications, donor communications alignment with fundraising, digital presence management, events, program communications, and media relations for NGOs and social ventures.

Deputy Manager, Brand Communications at Bennett, Coleman & Co. Ltd. (The Times Group)

January 1, 2008 - June 30, 2009

Brand communications consultant for Times Private Treaties (Brand Capital); planned and delivered marketing communication plans for 1/4th of the Delhi client portfolio; pitch support and new business development.

Assistant Manager, Corporate Communications at Max Healthcare / Max India

March 1, 2006 - October 31, 2007

External communications, media relations, crisis management; internal communications; production of annual reports; aligned PR with corporate goals; engaged with key media and stakeholders.

Senior Account Executive at Imprimis Life PR, Perfect Relations

November 1, 2004 - February 28, 2006

Healthcare and wellness PR; client servicing, media relations, crisis communications, and marcom activities for launch and ongoing campaigns.

Senior Account Executive at e-Lexicon PR & Corporate Communications Ltd.

November 1, 2002 - October 31, 2004

Client servicing, media relations, crisis communications, and marcom activities for a diverse client portfolio (Fortis Healthcare, Almond Board of California, Pathways World School, etc.).