HV

Hannes van Eeden

Available to hire

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development.

About

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences.

My background in psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, website optimisation, campaign development, automation workflows and performance reporting. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

  • 11 years' experience
  • Joined December 2025

Languages

  • AfrikaansFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Healthcare
  • Software & Internet

More experts in Cape Town, South Africa

Work experience

Senior Marketing Manager · MediaHeads Marketing AgencyJan 2024 – Present · 2 yrs 11 mos

Lead digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. Manage a dedicated marketing team, oversee full digital process, optimization, campaign development and performance reporting. Achievements include increasing website traffic, improving conversion rates through UX and content optimization, and achieving top keyword rankings.

Founder / Self-employed Marketing AgencyJan 2015 – Present · 11 yrs 11 mos

Delivered digital strategy, websites, SEO, content and campaign work across sectors including travel & hospitality, food & wine, automotive, construction, retail, healthcare, technology, crypto, real estate and professional services. Led a small team to deliver web builds, SEO, content, video, social media management and full digital marketing strategies; tracked performance and reported results; managed client communication, deadlines and end-to-end project delivery; developed and maintained efficient operational workflows.

Founder/Owner · Self-employed Marketing AgencyJan 2015 – Present · 11 yrs 11 mos

Delivered digital strategy, websites, SEO, content and campaign work across multiple sectors (travel, hospitality, automotive, retail, healthcare, technology, real estate, professional services). Built and led a small team, managed client communications, and delivered end-to-end digital marketing solutions.

Education· 10

Honours, Counseling Psychology · University of South Africa/Universiteit van Suid-Afrika2021 – 2022
Digital Marketing · HubSpot Academy2020
Entrepreneurship in Emerging Economies · Harvard Business School Online2023
BA Psychology, Industrial and Organizational Psychology · University of South Africa/Universiteit van Suid-Afrika2018 – 2020

Certifications and awards· 5

Honours, Counseling Psychology2021 – 2022
Digital Marketing2020
Entrepreneurship in Emerging Economies2023
HubSpot Academy Digital Marketing2020

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