I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, website optimisation, campaign development, automation workflows and performance reporting. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

Hannes van Eeden

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, website optimisation, campaign development, automation workflows and performance reporting. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

Available to hire

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences.

My background in psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, website optimisation, campaign development, automation workflows and performance reporting. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

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Language

Afrikaans
Fluent
English
Fluent

Work Experience

Senior Marketing Manager at MediaHeads Marketing Agency
January 1, 2024 - Present
Lead digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. Manage a dedicated marketing team, oversee full digital process, optimization, campaign development and performance reporting. Achievements include increasing website traffic, improving conversion rates through UX and content optimization, and achieving top keyword rankings.
Founder/Owner at Self-employed Marketing Agency
January 1, 2015 - Present
Delivered digital strategy, websites, SEO, content and campaign work across multiple sectors (travel, hospitality, automotive, retail, healthcare, technology, real estate, professional services). Built and led a small team, managed client communications, and delivered end-to-end digital marketing solutions.
Founder / Self-employed Marketing Agency
January 1, 2015 - Present
Delivered digital strategy, websites, SEO, content and campaign work across sectors including travel & hospitality, food & wine, automotive, construction, retail, healthcare, technology, crypto, real estate and professional services. Led a small team to deliver web builds, SEO, content, video, social media management and full digital marketing strategies; tracked performance and reported results; managed client communication, deadlines and end-to-end project delivery; developed and maintained efficient operational workflows.

Education

Honours, Counseling Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2021 - December 31, 2022
Digital Marketing at HubSpot Academy
July 1, 2020 - December 31, 2020
Entrepreneurship in Emerging Economies at Harvard Business School Online
January 1, 2023 - June 30, 2023
BA Psychology, Industrial and Organizational Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2018 - December 31, 2020
Clinical Psychology at University of Toronto
January 1, 2017 - December 31, 2017
Honours, Counseling Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2021 - December 1, 2022
Digital Marketing at HubSpot Academy
July 1, 2020 - December 1, 2020
Entrepreneurship in Emerging Economies at Harvard Business School Online
January 1, 2023 - June 1, 2023
BA Psychology, Industrial and Organizational Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2018 - January 1, 2020
Clinical Psychology at University of Toronto
January 1, 2017 - December 1, 2017

Qualifications

Honours, Counseling Psychology
January 1, 2021 - December 31, 2022
Digital Marketing
July 1, 2020 - December 31, 2020
Entrepreneurship in Emerging Economies
January 1, 2023 - June 30, 2023
HubSpot Academy Digital Marketing
July 1, 2020 - December 1, 2020
Entrepreneurship in Emerging Economies
January 1, 2023 - June 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Healthcare, Software & Internet