Entrepreneur spirit with an eye for innovation and a consultative mindset, combining hands-on work and strong problem-solving. With 15+ years of digital marketing experience across business development and key account management in media, e-commerce, and advertising agencies, she is a quick learner and a flexible, evolving professional.

Verónica Rodenas

Entrepreneur spirit with an eye for innovation and a consultative mindset, combining hands-on work and strong problem-solving. With 15+ years of digital marketing experience across business development and key account management in media, e-commerce, and advertising agencies, she is a quick learner and a flexible, evolving professional.

Available to hire

Entrepreneur spirit with an eye for innovation and a consultative mindset, combining hands-on work and strong problem-solving. With 15+ years of digital marketing experience across business development and key account management in media, e-commerce, and advertising agencies, she is a quick learner and a flexible, evolving professional.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent

Work Experience

Key Account Management at 123RF
June 1, 2019 - October 1, 2019
Key account management for clients on CRM and business development for the Spanish market.
Freelance Video Professional
January 1, 2019 - Present
Corporate video production in different styles including motion graphics, shooting, 3D, and interviews to support communication goals such as video marketing, internal communication, and social content. Works with direct clients as well as ad agencies and production companies for big brands. Specialization in personalized and interactive video using customer data to create unique tailored storytelling for each viewer.
Freelance, self-employed Senior Project Manager Business Development at Código Media
December 1, 2018 - Present
Online marketing consultant for digital projects for agency accounts. Project management and video production for personalized video platforms for particulars (VUVUVIO/ VINTOM), using customer data to generate tailored videos. Focus on business growth on the Spanish market.
Advisor & Business Development at 87seconds
June 1, 2018 - September 1, 2019
Business development and advisory role within a creative video communication agency specializing in video strategy and production (animation, 3D, film, interviews).
Country Manager Spain at 87seconds
February 1, 2017 - June 1, 2018
Country management for Spain, driving business development with publishers/authors/retailers and coordinating communication and account management tasks. Focus on enabling the digital switch for independent authors and publishing companies via technology and services.
Country Manager - Spain at Street Lib
February 1, 2014 - December 1, 2014
Responsible for the Spanish subsidiary, managing business development and communication, including account management and coordination of related activities in the publishing/content ecosystem.
Strategic Partners & Content Acquisition Manager at Casa del Libro
June 1, 2012 - October 1, 2013
Digital content acquisition for the Tagus Books e-reading platform. Negotiated with international publishing companies, wholesalers and technical platforms to enrich the digital catalogue and identified/contacted new players and strategic partners for high-value agreements for Spain and LATAM markets.
Affiliate Manager
April 1, 2010 - June 1, 2012
Led business development for direct affiliation programs and affiliate networks to increase sales/revenue across e-commerce divisions (casadellibro.com, dvdgo.com, ojgames.com, tiendarealmadrid.com). Managed retargeting and RTB strategy and campaigns.
Advertiser Account Manager at Aedgency
September 1, 2009 - March 1, 2010
Managed performance marketing campaigns focused on driving conversions and leads through contextual offers, cashback, and email marketing while monetizing publisher websites. Daily contact on assigned accounts with advertisers and affiliate networks; optimized revenue by channel and negotiated upsales.
Senior Account Manager at MySpace
November 1, 2008 - September 1, 2009
Primary point of contact on strategic advertising accounts for campaigns. Served as go-to person for troubleshooting, acting as intermediary with internal and international teams and as post-sale client interface. Owned development and success of campaigns using performance analytics and reporting.
Digital Marketing Consultant at Wunderman
March 1, 2007 - October 1, 2008
Owned interactive actions management for major national brands (Repsol & Iberia Airlines). Created ad hoc communication projects responding to client briefs and needs, responsible for development and success.
Key Account Executive at Guiadelocio.com
November 1, 2005 - February 1, 2007
Managed institutional key accounts on the digital side and handled media sales to increase revenue. Negotiated with entertainment content suppliers at all levels.
Traffic Manager at Vivendi Universal (iespana.es)
May 1, 2001 - July 1, 2004
Managed online advertising campaign tools (OpenAd Stream ad server), inventory management and data analysis. Supported sales & marketing team and acted as main contact with the French team.
Account Executive at Mediatris
January 1, 2000 - January 1, 2001
Market search and negotiation with new publishers to join CPM network; online media sales to agencies, media buyers and direct advertisers.

Education

Master's degree at ThePowerMBA
January 1, 2018 - January 1, 2019
Course at UC Berkeley University Extension
January 1, 2004 - January 1, 2004
Master's Degree at Aliter, international Business School
January 1, 2003 - January 1, 2004
Diploma at Université Panthéon Sorbonne (Paris I)
January 1, 1999 - January 1, 2000
Bachelor of Laws (LL.B.) at Universidad San Pablo-CEU
January 1, 1996 - January 1, 2000

Qualifications

Producción y Gestión de proyectos audiovisuales
January 11, 2030 - August 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education