Hi, I’m Ayesha Khalid. I’m a results-driven Social Media & Lead Generation Strategist focused on helping coaches, consultants, and small businesses attract and convert qualified leads. I excel at building trust through engaging content, optimized CRM workflows, and data-driven campaigns, delivering measurable growth and ROI. I’m passionate about turning ideas into compelling campaigns and collaborative partnerships, and I’m seeking remote opportunities to drive growth through strategic social media management, lead generation, and client acquisition.

Ayesha Khalid

Hi, I’m Ayesha Khalid. I’m a results-driven Social Media & Lead Generation Strategist focused on helping coaches, consultants, and small businesses attract and convert qualified leads. I excel at building trust through engaging content, optimized CRM workflows, and data-driven campaigns, delivering measurable growth and ROI. I’m passionate about turning ideas into compelling campaigns and collaborative partnerships, and I’m seeking remote opportunities to drive growth through strategic social media management, lead generation, and client acquisition.

Available to hire

Hi, I’m Ayesha Khalid. I’m a results-driven Social Media & Lead Generation Strategist focused on helping coaches, consultants, and small businesses attract and convert qualified leads. I excel at building trust through engaging content, optimized CRM workflows, and data-driven campaigns, delivering measurable growth and ROI. I’m passionate about turning ideas into compelling campaigns and collaborative partnerships, and I’m seeking remote opportunities to drive growth through strategic social media management, lead generation, and client acquisition.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Lead Generation Strategist & Client Acquisition Specialist at Shrutika Agarwal (India, Remote)
January 1, 2025 - July 1, 2025
Managed high-performing organic lead generation campaigns, generating 25+ qualified leads weekly and over $20,000 in potential revenue. Optimized CRM workflows to improve throughput efficiency by 30%, automating follow-ups and personalizing client communications. Enhanced sales pipeline transparency through comprehensive reporting and data-driven insights, improving forecast accuracy. Implemented advanced audience segmentation strategies, boosting lead quality and conversion potential. Collaborated with the founder to refine offer positioning, messaging frameworks, and campaign strategies. Introduced performance dashboards enabling real-time tracking of lead engagement, pipeline health, and ROI metrics.
Lead Generation Strategist & Client Acquisition Specialist at Kamala Maharjan
January 1, 2023 - December 1, 2023
Developed and executed organic marketing campaigns for a $5,000 high-ticket affiliate program, driving measurable ROI. Consistently booked 15–20 high-value discovery calls monthly, increasing conversion rates by 25%. Enhanced CRM operations with automated follow-ups, segmented pipelines, and lead scoring. Crafted persuasive messaging and outreach sequences tailored to audience pain points and buyer personas. Conducted in-depth competitor analysis and market research to fine-tune campaign positioning. Monitored campaign KPIs to deliver actionable insights and optimize lead nurturing strategies for sustained growth.
Content Strategy & Lead Generation Specialist at Mahrukh Naved
January 1, 2024 - December 1, 2024
Designed and executed content strategies that increased engagement by 40% and doubled inbound inquiries through organic campaigns. Developed and managed monthly content calendars to maintain consistent posting and drive audience retention. Applied data-driven insights to craft compelling brand messaging, storytelling, and social content tailored for target audiences. Leveraged data analytics to optimize engagement strategies, resulting in a 25% increase in audience reach and retention across platforms. Implemented high-performance outreach campaigns using segmented targeting and funnel optimization, driving a 30% improvement in lead acquisition efficiency. Performed competitive and market analysis to sharpen value propositions and strengthen brand positioning.
Virtual Assistant (Social Media & Operations) at Noreena Kamal
January 1, 2022 - December 1, 2022
Managed multi-platform social media accounts, boosting engagement by 35% and expanding follower base through organic growth strategies. Coordinated scheduling, publishing, and content performance tracking to ensure efficient workflow and timely execution. Generated actionable reports to optimize campaigns, inform content strategies, and increase audience interaction. Strengthened community engagement, enhancing audience loyalty and retention across platforms. Partnered with the founder to align social campaigns with business goals and brand messaging. Supported marketing operations, including administrative tasks, client communications, and process optimization.
Lead Generation Strategist & Client Acquisition Specialist at Shruti ka Agarwal
January 1, 2025 - July 1, 2025
Led high-performing organic lead generation campaigns, delivering 25+ qualified leads weekly and over $20,000 in potential revenue. Optimized CRM workflows to increase outreach efficiency by 30%, automating follow-ups and personalizing client communications. Enhanced sales pipeline transparency through comprehensive reporting and data-driven insights, improving forecast accuracy. Implemented advanced audience segmentation, boosting lead quality and conversion potential. Collaborated directly with the founder to refine offer positioning, messaging frameworks, and campaign strategies. Introduced real-time performance dashboards for tracking lead engagement, pipeline health, and ROI metrics.
Freelance Marketing Support & Lead Generation Assistance at Remote
January 1, 2022 - December 1, 2024
Supported multiple coaches and service-based businesses with organic lead generation, content planning, and outreach execution. Assisted CRM setup, lead tracking, and follow-up systems to improve client conversion workflows. Provided research, reporting, and campaign support aligned with client acquisition and growth goals.

Education

Bachelor of Business & Information Technology (BBIT) at Virtual University of Pakistan
January 11, 2030 - December 16, 2025
Bachelor of Business & Information Technology (BBIT) at Virtual University of Pakistan
January 11, 2030 - December 16, 2025
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - December 16, 2025
Digital Marketing at DigiSkills
January 11, 2030 - December 16, 2025
Social Media Marketing at DigiSkills
January 11, 2030 - December 16, 2025

Qualifications

Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - December 16, 2025
DigiSkills – Digital Marketing
January 11, 2030 - December 16, 2025
DigiSkills – Social Media Marketing
January 11, 2030 - December 16, 2025
5 Days Offers That Convert Challenge
January 11, 2030 - December 16, 2025
5 Days Offers That Convert Challenge
January 11, 2030 - December 16, 2025
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - December 16, 2025
DigiSkills – Digital Marketing
January 11, 2030 - December 16, 2025
DigiSkills – Social Media Marketing
January 11, 2030 - December 16, 2025
5 Days Offers That Convert Challenge
January 11, 2030 - December 16, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet