Available to hire
Hi, I’m Gerard Hernández Moreno, a 360º Graphic Designer with a clear vision to grow personally and professionally through every project. I specialize in integrating AI into design, photography, web and video processes to push ideas further while keeping the human touch.
I work across branding, web and creative content, including AI-enabled prototyping, photography and video production, to translate strategy into compelling visuals and experiences.
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Work Experience
Design Director at Foamers brand
December 1, 2022 - PresentComprehensive development and management of the Foamers brand in collaboration with the technical product director. Responsible for executing and coordinating all visual and digital phases of the project, from renders and technical sheets to design direction for the Foamers brand, with a strong focus on footwear design and product development. Oversees the entire creative process, from concept development and building the brand’s visual style to model design, material selection, color definition, patterns and technical details. Leads the development of packaging and physical retail displays, as well as the visual presentation of products for campaigns and trade fairs. In parallel, creates and supervises the brand image across all channels: graphic identity, e-commerce, product photography and video, social media and advertising campaigns. Integrates AI-based processes to accelerate prototyping, 3D rendering and visual content production.
Founder and Design Director at Diseño Gráfico Alicante
January 1, 2019 - PresentStudio specialized in web design, branding and visual content creation for companies and personal brands. Responsible for the entire creative process: visual identity development, website design, art direction, graphic and audiovisual content production, and visual management of campaigns across social media and digital platforms. Since 2021, integrating artificial intelligence into design, prototyping, photography and content production processes to improve timelines and expand creative possibilities for clients.
Founder · Design Direction and Product Development at Wooolfy
January 1, 2019 - February 1, 2022Wooolfy is a creative e-commerce project specialized in artistic illustrations and personalized pet portraits. Responsible for the full visual and operational development of the brand: graphic identity creation, online store design, final artwork production, high-quality plotter printing, framing, and order fulfillment and shipping. Leads the entire creative process, including digital character and visual style design, photo retouching, composition, print preparation and quality control. Manages social media and visual campaigns to drive brand growth and increase the perceived value of the product.
Graphic Design / Production Manager at THE WHITE BRAND
April 1, 2017 - November 1, 2019Graphic design and product development for the fashion brand, specializing in footwear and accessories. Responsible for visual and aesthetic creation of collections, including graphic and pattern design, color direction and translating ideas into industrial manufacturing processes. Managed product photography and visual campaigns, ensuring consistency across design, product and communication, and coordinated with production, marketing and sales teams.
Marketing Design Director / Production Director at Energy Sistem
June 1, 2016 - December 1, 2017Design, visual marketing and photographic production direction for an international technology brand. Responsible for product aesthetics and visual communication, including graphic design for packaging, campaigns, websites and catalogs; art direction in product photography; and content creation to support international product launches. Full management of photoshoots, including planning, lighting, production, post-production and final delivery for e-commerce, retail and digital media.
Graphic Artist / Photographer at Rvd Media Group
January 1, 2014 - June 1, 2016Graphic design and visual production for an international audiovisual production company. Worked across pre-production, production and post-production for audiovisual and photographic projects, developing graphic elements, product and fashion photography, directing shoots and retouching. Produced visual materials to strengthen campaign narratives and supported international projects.
Graphic Design & Product Photography · Retouching and Visual Production at TBO Films
January 1, 2014 - June 1, 2016Graphic design and product photography for advertising and fashion visuals. Focused on professional retouching and graphic materials for catalogs, e-commerce, social media and adverts. Worked in studio and on location, supporting production and post-production according to project needs.
Project Manager at Studio 080
January 1, 2014 - June 1, 2016Online platform connecting photography studios and audiovisual production companies with brands and agencies, enabling team selection by style, budget and location. Managed project coordination and stakeholder communication.
Graphic Designer & Photographer · Content and Visual Marketing at Not Just Fashion Magazine
January 1, 2014 - June 1, 2016Graphic design, photography and visual marketing for a digital fashion and lifestyle publication. Responsible for the publication’s visual identity, layout, and creation of graphic materials for web and social media; produced editorial photography and campaign visuals.
Graphic Designer at Pig
June 1, 2014 - May 1, 2015Freelance graphic design services under the Pigraphic brand, developing visual identities, advertising materials, signage, basic web design and bespoke visual projects.
Web & Graphic Designer at G+J eComm Factory
October 1, 2012 - September 1, 2013Web & graphic design for beauty and children’s products e-commerce. Developed brand identities and websites, designed campaign creatives and product photography for international brands; collaborated with marketing teams on new product launches and promotions.
Education
Master’s Degree in 3D Design and Photography, 3D techniques applied to graphic design, photography and advertising at FX Animation Barcelona 3D & Film School
January 1, 2014 - January 1, 2015SEO, Marketing / Marketing Management at R&A Business Training
February 1, 2018 - December 1, 2018Higher National Diploma, Fine Arts and Graphic Design, Advertising Graphics at EMAD Municipal School of Art and Design of La Garriga
January 1, 2012 - January 1, 2015ZBrush – Digital Sculpting and 3D Modeling at FX Animation Barcelona 3D & Film School
January 1, 2014 - June 1, 2014Introduction to SEM: Learn Google Ads from Scratch at Domestika
January 1, 2021 - March 1, 2021Qualifications
SEO Marketing Certification
February 1, 2018 - December 1, 2018Master’s Degree in 3D Design and Photography
January 1, 2014 - January 1, 2015Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Skills
Experience Level
Expert
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