I am a Creative and strategic Senior Graphic Designer with over 18 years of experience in branding, marketing, and user-centered design. I blend aesthetics with functionality to craft compelling visual narratives that resonate with audiences and drive business growth. I excel at leading design projects from concept to execution, developing high-impact brand identities, data-driven marketing solutions, and scalable design systems. I'm passionate about visually engaging experiences that inform, inspire, and convert.…

Jeronimo Herrera Morris

I am a Creative and strategic Senior Graphic Designer with over 18 years of experience in branding, marketing, and user-centered design. I blend aesthetics with functionality to craft compelling visual narratives that resonate with audiences and drive business growth. I excel at leading design projects from concept to execution, developing high-impact brand identities, data-driven marketing solutions, and scalable design systems. I'm passionate about visually engaging experiences that inform, inspire, and convert.…

Available to hire

I am a Creative and strategic Senior Graphic Designer with over 18 years of experience in branding, marketing, and user-centered design. I blend aesthetics with functionality to craft compelling visual narratives that resonate with audiences and drive business growth. I excel at leading design projects from concept to execution, developing high-impact brand identities, data-driven marketing solutions, and scalable design systems. I’m passionate about visually engaging experiences that inform, inspire, and convert.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Product Designer at Johnson & Johnson
June 1, 2025 - December 1, 2025
Contributed to end-to-end design of a large-scale, evolving corporate web ecosystem from discovery through high-fidelity execution. Led data-driven, user-centered design initiatives leveraging user research, A/B testing, and behavioral insights to inform strategic product decisions and optimize digital journeys. Designed and delivered responsive web experiences across complex digital ecosystems, improving customer-facing platforms, onboarding flows, and content discoverability. Collaborated cross-functionally with Product, Brand, Developers, and Design System teams to scale consistent experiences and recommend new components and modules. Contributed to and evolved enterprise design systems, applying strong visual design principles while maintaining accessibility and brand integrity.
Senior UX/UI Designer at Encore Financial
December 1, 2024 - April 1, 2025
Designed and implemented user-centered experiences, increasing mobile conversion rates and improving retention through user research, data analysis, prototype testing, and A/B testing.
Senior Graphic Designer at Encore Financial
September 1, 2024 - Present
Led the design and execution of high-impact marketing campaigns, enhancing brand awareness and audience engagement. Developed visual assets for social media, web, and print to support promotions and product launches. Established a scalable design system to ensure brand consistency across digital and print touchpoints.
Lead UX/UI Designer at Voya Financial
February 1, 2024 - October 1, 2024
Designed branding assets and user-friendly digital experiences that improved usability. Spearheaded marketing design strategies to optimize lead generation and customer acquisition through targeted visual content. Created data-driven marketing materials to boost engagement.
Senior UX/UI Designer at Prudential Financial
October 1, 2022 - November 1, 2023
Contributed to design system improvements, usability enhancements, and user-centered design practices across financial products, aligning with business goals and accessibility standards.
Senior Brand Graphic Designer at Prudential Financial
October 1, 2022 - November 1, 2023
Led visual and brand strategy for digital interfaces, enhancing design consistency and engagement. Developed high-impact marketing assets, including landing pages and UI components. Built and maintained a scalable design system; mentored junior designers; improved ADA-compliant, responsive branding.
Senior UX/UI Designer at ADP
September 1, 2021 - June 1, 2022
Planned and executed end-to-end UX/UI design, aligning with business requirements, improving onboarding, consistency, and usability across platforms.
Senior Graphic/UI Designer at ADP
September 1, 2021 - June 1, 2022
Senior designer for branding and UI across enterprise tools, collaborating with cross-functional teams to implement cohesive brand experiences.
Senior Visual Designer at Life.io
June 1, 2020 - June 1, 2021
Designed customer-centric marketing materials and branding assets; developed responsive design solutions; collaborated to align visual identity across platforms.
Product Designer at American Express
October 1, 2017 - February 1, 2020
Directed end-to-end design for predictive machine learning products, focusing on data visualization and storytelling to drive stakeholder adoption; developed and maintained design systems and guided UX guidelines for customer experiences.
Senior Graphic Designer at American Express
October 1, 2017 - February 1, 2020
Developed high-impact branding and visual design solutions for financial products and campaigns; designed interactive infographics and data visualizations; mentored junior designers; ensured adherence to brand guidelines; managed multiple design projects and improved workflows.
Visual Designer at Comcast Corporation
December 1, 2015 - September 1, 2017
Led branding and design initiatives for digital products; created high-fidelity visuals to enhance enterprise tool engagement; collaborated with developers and content strategists to roll out features with cohesive brand presence.

Education

Master of Arts (MA) in Technical Communication at Drexel University
September 1, 2001 - May 1, 2004
Bachelor of Fine Arts (BFA) in Communication Arts / Graphic Design at Pennsylvania College of Art & Design
September 1, 1998 - May 1, 2001
MA in Technical Communication at Drexel University
September 1, 2001 - May 1, 2004
BFA in Communication Arts / Graphic Design at Pennsylvania College of Art & Design
September 1, 1998 - May 1, 2001
Master of Arts in Technical Communication at Drexel University
September 1, 2001 - May 1, 2004
BFA in Communication Arts / Graphic Design at Pennsylvania College of Art & Design
September 1, 1998 - May 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Other

Skills

Experience Level