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I'm a broadcast and animation editor with a strong track record across factual entertainment, reality, comedy, children’s programming and award-winning branded campaigns. I enjoy shaping story, tone and structure from early concepts through animatic to final delivery, and I thrive in collaborative environments with directors, producers and creatives. Lately I’ve been exploring hybrid and AI-assisted pipelines for fast-turnaround ideas and content, including music videos, spoof commercials and short-form social assets.…I'm a broadcast and animation editor with a strong track record across factual entertainment, reality, comedy, children’s programming and award-winning branded campaigns. I enjoy shaping story, tone and structure from early concepts through animatic to final delivery, and I thrive in collaborative environments with directors, producers and creatives. Lately I’ve been exploring hybrid and AI-assisted pipelines for fast-turnaround ideas and content, including music videos, spoof commercials and short-form social assets.

Michael Percival

Video Editor, Animator, Content Producer, +5

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I'm a broadcast and animation editor with a strong track record across factual entertainment, reality, comedy, children’s programming and award-winning branded campaigns. I enjoy shaping story, tone and structure from early concepts through animatic to final delivery, and I thrive in collaborative environments with directors, producers and creatives. Lately I’ve been exploring hybrid and AI-assisted pipelines for fast-turnaround ideas and content, including music videos, spoof commercials and short-form social assets.…I'm a broadcast and animation editor with a strong track record across factual entertainment, reality, comedy, children’s programming and award-winning branded campaigns. I enjoy shaping story, tone and structure from early concepts through animatic to final delivery, and I thrive in collaborative environments with directors, producers and creatives. Lately I’ve been exploring hybrid and AI-assisted pipelines for fast-turnaround ideas and content, including music videos, spoof commercials and short-form social assets.

Available to hire

I’m a broadcast and animation editor with a strong track record across factual entertainment, reality, comedy, children’s programming and award-winning branded campaigns. I enjoy shaping story, tone and structure from early concepts through animatic to final delivery, and I thrive in collaborative environments with directors, producers and creatives.

Lately I’ve been exploring hybrid and AI-assisted pipelines for fast-turnaround ideas and content, including music videos, spoof commercials and short-form social assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Animatic Editor at PORRIDGE – The Secret’s Out (AI Spoof Commercial)

January 1, 2025 - Present

Concept-driven short-form spoof commercial using Veo 3, MidJourney, Nano Banana and ElevenLabs; animatic and pre-visualisation.

Animatic Editor at Elijah Bone – Dancing on the Beach (AI Music Video)

January 1, 2025 - Present

Animatic editor for an AI-assisted music video created with Veo 3 and MidJourney; development from concept to animatic.

Animatic Editor at Coinbase Global Campaign (in collaboration with Aardman Animations)

January 1, 2025 - Present

Animatic editing for a global 6 x stop-motion campaign, produced in partnership with Aardman Animations. Shaped story, tone and structure from concept through animatic to final delivery for broadcast and social platforms.

Animatic Editor at Porridge

January 1, 2025 - Present

AI spoof commercial; concept-driven short-form using Veo 3, MidJourney, Nano Banana and ElevenLabs.

Animatic Editor at Elijah Bone

January 1, 2025 - Present

AI music video for Dancing on the Beach, created using Google Veo 3 and MidJourney for the band’s single.

Animatic Editor at Coinbase (Global Campaign)

January 1, 2025 - Present

Award-winning worldwide broadcast and social campaign; Co-production with Aardman Animations.

Key Interviewer + Animatic Editor at BBC

October 15, 2024 - April 15, 2025

BBC Things We Love campaign; worked with Director Rich Webber from concept through release; used across broadcast and social platforms.

Key Interviewer + Animatic Editor at BBC – Things We Love

January 1, 2024 - December 31, 2024

Worked with Director Rich Webber from concept through release; conducted key interviews and produced animatics used across BBC broadcast and social platforms.