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I'm Guadalupe Gómez Moreno, a campaign lead with hands-on experience executing influencer and organic social programs for US-based brands—from premium fashion to niche craft beer. I source creators, test personas, and craft personalized briefs, using A/B testing across audience archetypes to optimize roster, budgets, and performance. Based between Argentina and Madrid and fluent in English, I translate performance data into actionable recommendations and drive end-to-end campaigns across time zones, with a focus on authentic, styling-led content that sparks saves, comments, and revenue. I'm seeking part-time or freelance roles in social strategy, influencer marketing, or campaign management.…I'm Guadalupe Gómez Moreno, a campaign lead with hands-on experience executing influencer and organic social programs for US-based brands—from premium fashion to niche craft beer. I source creators, test personas, and craft personalized briefs, using A/B testing across audience archetypes to optimize roster, budgets, and performance. Based between Argentina and Madrid and fluent in English, I translate performance data into actionable recommendations and drive end-to-end campaigns across time zones, with a focus on authentic, styling-led content that sparks saves, comments, and revenue. I'm seeking part-time or freelance roles in social strategy, influencer marketing, or campaign management.

Guadalupe Gómez Moreno

Social Media Manager, Creative Director, Brand Strategist, +3

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I'm Guadalupe Gómez Moreno, a campaign lead with hands-on experience executing influencer and organic social programs for US-based brands—from premium fashion to niche craft beer. I source creators, test personas, and craft personalized briefs, using A/B testing across audience archetypes to optimize roster, budgets, and performance. Based between Argentina and Madrid and fluent in English, I translate performance data into actionable recommendations and drive end-to-end campaigns across time zones, with a focus on authentic, styling-led content that sparks saves, comments, and revenue. I'm seeking part-time or freelance roles in social strategy, influencer marketing, or campaign management.…I'm Guadalupe Gómez Moreno, a campaign lead with hands-on experience executing influencer and organic social programs for US-based brands—from premium fashion to niche craft beer. I source creators, test personas, and craft personalized briefs, using A/B testing across audience archetypes to optimize roster, budgets, and performance. Based between Argentina and Madrid and fluent in English, I translate performance data into actionable recommendations and drive end-to-end campaigns across time zones, with a focus on authentic, styling-led content that sparks saves, comments, and revenue. I'm seeking part-time or freelance roles in social strategy, influencer marketing, or campaign management.

Available to hire

I’m Guadalupe Gómez Moreno, a campaign lead with hands-on experience executing influencer and organic social programs for US-based brands—from premium fashion to niche craft beer. I source creators, test personas, and craft personalized briefs, using A/B testing across audience archetypes to optimize roster, budgets, and performance.

Based between Argentina and Madrid and fluent in English, I translate performance data into actionable recommendations and drive end-to-end campaigns across time zones, with a focus on authentic, styling-led content that sparks saves, comments, and revenue. I’m seeking part-time or freelance roles in social strategy, influencer marketing, or campaign management.

Skills

Copywriting

Explainer Video

Brand Identity

Experience Level

Copywriting

Expert

Explainer Video

Expert

Brand Identity

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Campaign Lead at Joybyte

December 1, 2024 - March 1, 2026

Led influencer campaigns for Patricia Nash Designs and ABV Brands, sourcing 60+ active creators, running persona testing and A/B experiments across archetypes to optimize roster and budget. Translated strategic direction into campaign execution, adapting messaging and creator pairings per brand. Managed end-to-end influencer programs generating 354K+ impressions, 6.67% engagement rate (4.4x goal) and $15.1K in influencer revenue from 102 conversions ($148 average order value). Drove organic Instagram engagement for Victoria Monkeys (ABV) by 160% MoM and 630K organic views through seasonal activations and pillar content. Produced monthly KPI dashboards and provided strategic recommendations to US brand teams.

Social Media Strategist at WANAMA

December 1, 2023 - November 1, 2024

Led digital community strategy for Argentine fashion brand WANAMA, developing content calendar and engagement initiatives, and aligning social campaigns with sales, product launches, and customer acquisition goals. Worked with commercial and creative teams to ensure social content supported business objectives.

Freelance Social Media Strategist at Independent

January 1, 2020 - January 1, 2023

Built and executed platform-specific growth strategies for D2C fashion and lifestyle brands across Argentina, Spain, and Mexico. Advised founders on audience building, content strategy, and digital monetization across regional markets.