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I'm Xuan Khuat Duy, a brand leadership and marketing strategy executive based in Amsterdam, with 20 years of experience shaping insights-driven strategies for consumer brands across Europe. I help organizations define where to play and how to win, build high-performing teams, and lead end-to-end marketing transformations that deliver sustainable growth across multiple markets. My approach blends strong consumer insights with practical operating models, digital tech, and AI-enabled tools to boost marketing and sales performance while driving efficiency. I enjoy turning ambitious ideas into actionable roadmaps, activating multi-channel GTM plans, and forging strong brand equity across diverse categories and geographies.…I'm Xuan Khuat Duy, a brand leadership and marketing strategy executive based in Amsterdam, with 20 years of experience shaping insights-driven strategies for consumer brands across Europe. I help organizations define where to play and how to win, build high-performing teams, and lead end-to-end marketing transformations that deliver sustainable growth across multiple markets. My approach blends strong consumer insights with practical operating models, digital tech, and AI-enabled tools to boost marketing and sales performance while driving efficiency. I enjoy turning ambitious ideas into actionable roadmaps, activating multi-channel GTM plans, and forging strong brand equity across diverse categories and geographies.

Xuan Khuat Duy

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I'm Xuan Khuat Duy, a brand leadership and marketing strategy executive based in Amsterdam, with 20 years of experience shaping insights-driven strategies for consumer brands across Europe. I help organizations define where to play and how to win, build high-performing teams, and lead end-to-end marketing transformations that deliver sustainable growth across multiple markets. My approach blends strong consumer insights with practical operating models, digital tech, and AI-enabled tools to boost marketing and sales performance while driving efficiency. I enjoy turning ambitious ideas into actionable roadmaps, activating multi-channel GTM plans, and forging strong brand equity across diverse categories and geographies.…I'm Xuan Khuat Duy, a brand leadership and marketing strategy executive based in Amsterdam, with 20 years of experience shaping insights-driven strategies for consumer brands across Europe. I help organizations define where to play and how to win, build high-performing teams, and lead end-to-end marketing transformations that deliver sustainable growth across multiple markets. My approach blends strong consumer insights with practical operating models, digital tech, and AI-enabled tools to boost marketing and sales performance while driving efficiency. I enjoy turning ambitious ideas into actionable roadmaps, activating multi-channel GTM plans, and forging strong brand equity across diverse categories and geographies.

Available to hire

I’m Xuan Khuat Duy, a brand leadership and marketing strategy executive based in Amsterdam, with 20 years of experience shaping insights-driven strategies for consumer brands across Europe. I help organizations define where to play and how to win, build high-performing teams, and lead end-to-end marketing transformations that deliver sustainable growth across multiple markets.

My approach blends strong consumer insights with practical operating models, digital tech, and AI-enabled tools to boost marketing and sales performance while driving efficiency. I enjoy turning ambitious ideas into actionable roadmaps, activating multi-channel GTM plans, and forging strong brand equity across diverse categories and geographies.

Skills

Branding

CRM

Leadership

Experience Level

Branding

Expert

CRM

Expert

Leadership

Expert

Language

French

Fluent

English

Fluent

Spanish; Castilian

Fluent

Vietnamese

Beginner

Work Experience

Freelance Consultant at Self-Employed / Personal Projects

October 1, 2023 - February 1, 2025

Personal projects including work as a chef assistant, stand-up comedian, and immersion in Vietnam; delivered short marketing missions.

Senior Manager Marketing Strategy and Transformation at Deloitte Digital

May 1, 2021 - September 1, 2023

Support clients' businesses to plan, integrate and implement their marketing digital transformation. Focus: marketing strategy, digital maturity assessment, digital capability building, operating models, CRM and loyalty programs; Industries: Consumer, Retail, Energy; bring outside-in perspective on best practices and key customer trends.

Marketing Strategy Consultant at Self-Employed / Freelance

January 1, 2019 - April 1, 2021

Yolt (fintech by ING) – piloted YOLT open-banking platform launch in France; Rabobank – increased HR platform adoption for 45,000 employees via storytelling and user engagement; +Peace – delivered brand visual identity and communication guidelines.

Global Brand Strategy - Marketing Manager at Perfetti Van Melle

September 1, 2015 - October 1, 2018

Marketing transformation: led transition to more effective marketing ways of working and integration of new capabilities; Brand management for Mentos; Category growth & Innovation: led gum portfolio; Achievements: turned around Gum/Always; Digital-driven brand communication strategy with Havas Media.

Assistant to Senior Brand Manager at Mondelez International (ex-KRAFT Foods)

June 1, 2007 - June 1, 2015

Category business responsibility: lead pleasure and oral care platforms; business planning, activation, reporting (50M€ NR); Digital strategy: define brand social media voice to reconnect with the young target (15-25 yo); Achievements: Gum digital campaign #FRESHFACES with David Guetta; relauched Bubble Gum and managed category turnaround for EU – budget 1.2M€ resulting in brand sales uplift from -15% to +2%.

Head of Marketing EU (Buldak brand hypergrowth) at Samyang Foods

March 1, 2005 - Present

Build the right team and set-up EU marketing agenda to accelerate business growth while creating a future-proof marketing model. Focus: marketing strategy, brand equity building, regional P&L ownership, GTM execution, portfolio and innovation management. Scope: €250M NR, +25% YoY; market expansion over 30+ countries; management of 3 brands across 4 categories.