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I blend a dual background in Psychology with video storytelling to craft high-retention content that respects cognitive load and uses emotional pacing to boost engagement. I transform raw footage into high-performance business assets, bridging the gap between creative execution and strategic marketing goals. Over the past year, I delivered 600+ video assets and built a 700k+ follower ecosystem, driving organic reach and conversions while optimizing pacing, hooks, and the visual flow for lasting impact.…I blend a dual background in Psychology with video storytelling to craft high-retention content that respects cognitive load and uses emotional pacing to boost engagement. I transform raw footage into high-performance business assets, bridging the gap between creative execution and strategic marketing goals. Over the past year, I delivered 600+ video assets and built a 700k+ follower ecosystem, driving organic reach and conversions while optimizing pacing, hooks, and the visual flow for lasting impact.

Lăţcu Alexandru

Video Editor, Motion Graphic Designer, Visual Effects Artist, +3

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I blend a dual background in Psychology with video storytelling to craft high-retention content that respects cognitive load and uses emotional pacing to boost engagement. I transform raw footage into high-performance business assets, bridging the gap between creative execution and strategic marketing goals. Over the past year, I delivered 600+ video assets and built a 700k+ follower ecosystem, driving organic reach and conversions while optimizing pacing, hooks, and the visual flow for lasting impact.…I blend a dual background in Psychology with video storytelling to craft high-retention content that respects cognitive load and uses emotional pacing to boost engagement. I transform raw footage into high-performance business assets, bridging the gap between creative execution and strategic marketing goals. Over the past year, I delivered 600+ video assets and built a 700k+ follower ecosystem, driving organic reach and conversions while optimizing pacing, hooks, and the visual flow for lasting impact.

Available to hire

I blend a dual background in Psychology with video storytelling to craft high-retention content that respects cognitive load and uses emotional pacing to boost engagement. I transform raw footage into high-performance business assets, bridging the gap between creative execution and strategic marketing goals.

Over the past year, I delivered 600+ video assets and built a 700k+ follower ecosystem, driving organic reach and conversions while optimizing pacing, hooks, and the visual flow for lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Video Editor & Motion Graphic Designer at AlexVisuals

June 1, 2024 - Present

Edited dynamic video ads for The Conqueror (gamified fitness) and a B2B Language Learning company, employing direct-response hooks to boost user acquisition. Created custom visual identity packages (Intros, Lower Thirds) and produced polished presentation videos for Real Estate, structuring narratives to highlight property value.

Video Editor & Visuals Strategist at Upriserz

June 1, 2024 - Present

Managed video strategy for Romania’s #1 Business Influencer (Lorand Soares Szasz) and the Upriserz platform, directly optimizing content for high-ticket course launches. Transformed raw footage into high-retention assets for a 700k+ follower ecosystem, generating an organic reach of 9 million and saving an estimated €27k–€45k in ad spend. Improved pacing and hooks to achieve a 3.2% conversion from 3-second views to 1-minute views, while maintaining a 2.40% engagement rate and ~10-second average watch time on Facebook Reels.