I'm a strategic and commercially minded research professional with over 15 years of delivering insight-driven solutions for high-profile clients across government, corporate, academic, and not-for-profit sectors. I excel at turning complex findings into actionable insights that shape strategy, policy, and communications. I bring subject-matter expertise spanning corporate reputation, political and social research, employee value proposition and culture, and strategic brand positioning. I'm a confident leader who guides teams, influences stakeholders, and drives innovation in research delivery.

Leo Holker

I'm a strategic and commercially minded research professional with over 15 years of delivering insight-driven solutions for high-profile clients across government, corporate, academic, and not-for-profit sectors. I excel at turning complex findings into actionable insights that shape strategy, policy, and communications. I bring subject-matter expertise spanning corporate reputation, political and social research, employee value proposition and culture, and strategic brand positioning. I'm a confident leader who guides teams, influences stakeholders, and drives innovation in research delivery.

Available to hire

I’m a strategic and commercially minded research professional with over 15 years of delivering insight-driven solutions for high-profile clients across government, corporate, academic, and not-for-profit sectors. I excel at turning complex findings into actionable insights that shape strategy, policy, and communications.

I bring subject-matter expertise spanning corporate reputation, political and social research, employee value proposition and culture, and strategic brand positioning. I’m a confident leader who guides teams, influences stakeholders, and drives innovation in research delivery.

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Work Experience

Associate Director at Yonder Consulting Limited
June 1, 2022 - July 1, 2025
Led account teams in delivering large, commercially successful research projects that provided actionable insights to support strategic growth. Notable clients included Wimbledon, The Open, Springer Nature, Imperial College London, HMRC, Nuclear Waste Services, Sport England, The Houses of Parliament, and the NCA. Responsibilities included designing multi-phase research programmes, coordinating qualitative (focus groups and depth interviews) and quantitative (500-sample CATI survey) methods, and presenting tailored insights through audience reports and senior leadership workshops. Drove cross-organisational activation by embedding key insights into strategic plans and decisions.
Insight Research Manager at The House of Commons
January 1, 2019 - May 1, 2022
Designed and led a wide range of research projects for senior stakeholders, covering topics such as diversity and inclusion, future ways of working, and perceptions of Parliament and Member security. Built an annual research programme aligned with strategic priorities; launched the Insight Hub to provide accessible data, case studies, training materials, and templates; fostered strong partnerships across Members, Peers, and Whitehall departments to ensure research impact.
Qualitative Social Research Manager (Contract) at IFF
January 1, 2018 - December 1, 2018
Supported high-impact government policy research with a focus on informing policy. Responsibilities included designing discussion guides, conducting depth interviews, managing field teams, and producing analysis, literature reviews, and published reports. Conducted sensitive 1-to-1 interviews with vulnerable groups, including students in alternative education, disabled self-employed individuals, and British nationals stranded overseas.
Research Manager at Illuminas
May 1, 2011 - April 1, 2015
Public sector lead delivering research projects spanning new product and service development, service evaluation, and input into national infrastructure policy. Managed full project lifecycles for clients including Boots and the Money Advice Service; responsibilities encompassed commissioning, recruitment screener design, field material development, agency liaison, moderation (focus groups, depth interviews, crystallisation sessions, and stakeholder workshops), and delivering insights through engaging reports, storytelling, and data visualisation. Lead on quantitative literature reviews and desk research; collaborated across sectors to support growth.
Research Consultant at ThirtyThree LLP
August 1, 2010 - May 1, 2011
Delivered large-scale, international, multi-method research projects for clients across retail, finance, and FMCG. Focused on brand perception and market positioning, using surveys, focus groups, and in-depth interviews to gather actionable data. Developed insight-led reports that helped clients understand brand awareness and identify opportunities to differentiate from competitors.
Research Consultant (Contract) at Bernard Hodes Group
September 1, 2004 - April 1, 2009
Designed and managed mixed-method research, including focus groups and end-to-end survey delivery. Partnered with branding and design teams to test advertising concepts and brand principles. Drove insights through workshops and client presentations.
Research Executive (Graduate role) at Synovate
September 1, 2004 - April 1, 2009
Public Sector research: supported projects within the Public Sector team, including the COI’s FRANK drug awareness campaign tracker, multi-wave customer satisfaction studies for TfL, and qualitative research for Royal Mail. Engaged in professional development through accredited training with AQR and the Market Research Society (MRS).

Education

BSocSci at Manchester University
January 1, 2000 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Education, Non-Profit Organization