I am a dynamic fashion sourcing and merchandising executive with extensive experience leading cross-functional teams, managing multi-million-dollar product lines, and strengthening long-term supplier relationships. I am recognized for balancing creative direction with disciplined business strategy to deliver high-impact results. I excel at scaling supply chains, improving forecasting accuracy and building assortments that align trend insight with financial goals, driving sustainable growth across categories. I am highly skilled in fabric and trim development, cost engineering and vendor partnerships that elevate product quality while optimizing speed to market and profitability. My experience spans boutique management, global sourcing, and end-to-end product delivery, consistently delivering results that meet or exceed financial objectives while maintaining exceptional quality and customer focus.

Donna McNally

I am a dynamic fashion sourcing and merchandising executive with extensive experience leading cross-functional teams, managing multi-million-dollar product lines, and strengthening long-term supplier relationships. I am recognized for balancing creative direction with disciplined business strategy to deliver high-impact results. I excel at scaling supply chains, improving forecasting accuracy and building assortments that align trend insight with financial goals, driving sustainable growth across categories. I am highly skilled in fabric and trim development, cost engineering and vendor partnerships that elevate product quality while optimizing speed to market and profitability. My experience spans boutique management, global sourcing, and end-to-end product delivery, consistently delivering results that meet or exceed financial objectives while maintaining exceptional quality and customer focus.

Available to hire

I am a dynamic fashion sourcing and merchandising executive with extensive experience leading cross-functional teams, managing multi-million-dollar product lines, and strengthening long-term supplier relationships. I am recognized for balancing creative direction with disciplined business strategy to deliver high-impact results. I excel at scaling supply chains, improving forecasting accuracy and building assortments that align trend insight with financial goals, driving sustainable growth across categories.

I am highly skilled in fabric and trim development, cost engineering and vendor partnerships that elevate product quality while optimizing speed to market and profitability. My experience spans boutique management, global sourcing, and end-to-end product delivery, consistently delivering results that meet or exceed financial objectives while maintaining exceptional quality and customer focus.

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Language

English
Fluent

Work Experience

Boutique Manager at Coastal Bloom
June 1, 2024 - Present
Oversee retail operations, buying and merchandising seasonal assortments. Act as a strategic sales driver through product selection and inventory management. Proficient in visual merchandising, enhancing store presentation with mannequin and window displays. Experienced in onboarding and training new associates, fostering a knowledgeable and efficient team environment.
VP Global Sourcing, Production, Product Development & Logistics at Hanky Panky
February 1, 2020 - April 1, 2024
Led vendor alliances and onboarding tactics; negotiated costs, optimized margins, and managed IMU and COGS. Drove concept-to-consumer processes across apparel, accessories and lifestyle categories. Implemented processes and systems, oversaw fabric & product development, and led QA/QC initiatives. Directed capacity and production planning for offshore and domestic production and end-to-end product delivery.
VP Merchandising, Sourcing, Design, Technical Design, Inventory, Logistics, & QA/QC at Venus
September 1, 2018 - February 1, 2020
Managed a diverse team of 67, with 6 direct reports, focusing on merchandising, design, sourcing, logistics, and quality control strategies, initiatives and optimal performances. Accountable for GMROI as well as inventory risks by implementing open-to-buy controls, while fostering strategic partnerships with global vendors. Collaborated with executive leadership to formulate and implement product growth strategies aligned with market trends and consumer insights. Championed quality assurance initiatives to elevate product standards and optimize merchandising efforts.
SVP Merchandising & Product Development at Laundry by Shelli Segal (Division of Perry Ellis Int’l)
June 1, 2015 - September 1, 2018
Relocated company headquarters from LA to NY, launching a new Sportswear Division while maintaining oversight of Dress Division. Formulated and executed effective merchandising business plans and brand initiatives, partnering with design leadership to develop seasonal collections. Achieved competitive AUR and AUC through thorough market analysis, driving financial performance. Coordinated with sales, finance, and planning teams to align business goals and manage product development end-to-end processes.
VP Merchandising, Global Sourcing, Product Development and Technical Design at Chico’s FAS/Boston Proper-Boca Raton
August 1, 2008 - June 1, 2015
Led a diverse team of 11 professionals in global sourcing, product development, and supply chain management. Drove strategic initiatives that enhanced operational efficiency and profitability. Collaborated with senior leadership to align sourcing strategies with financial objectives, resulting in year-over-year margin improvements. Implemented a comprehensive product line management system, ensuring timely execution and corporate alignment across all product categories. Established and maintained a competitive vendor base, optimizing quality assurance and production coordination to support business growth initiatives.
Sr. Director Global Sourcing and Merchandising at Corporation- North Face, Vans, Reef, Nautica, Wrangler
June 1, 2004 - August 1, 2008
Senior leadership role overseeing global sourcing and merchandising across multiple iconic brands, driving strategic initiatives to optimize supply chain efficiency, vendor partnerships, and margin performance. Led cross-functional teams to align product development with market needs and corporate goals, delivering sustained growth across a multi-brand portfolio.
VP Merchandising, Global Sourcing, Product Development and Technical Design at Chico’s FAS/Boston Proper
August 1, 2008 - June 1, 2015
Led a diverse team of 11 professionals in global sourcing, product development, and supply chain management. Drove strategic initiatives that enhanced operational efficiency and profitability. Collaborated with Sr. Leadership to align sourcing strategies with financial objectives, resulting in YOY improved margin performances. Implemented a comprehensive product line management system, ensuring timely execution and corporate alignment across all product categories. Established and maintained a competitive vendor base, optimizing quality assurance and production coordination to support business growth initiatives.

Education

Fashion Merchandising, Supply Chain and Production Management at Fashion Institute of Technology
January 11, 2030 - December 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Wholesale & Distribution, Professional Services